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Game developer sees 12x revenue boost on Amazon with Flexion

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Game developer sees 12x revenue boost on Amazon with Flexion
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Top Games Inc. has seen revenue on the Amazon Appstore for Evony: The King’s Return increase by more than 12 times since the company handed over distribution in the alternative app stores to Flexion, the games marketing company.

Like many other game developers Top Games Inc. first published the game on its own but decided to relaunch it on the Amazon Appstore in October 2021, outsourcing operations, promotions, and user acquisition to Flexion. Since then, revenue has grown by an impressive 12x. In parallel, Flexion has also launched the game in other alternative stores and boosted the revenue further.

Top Games Inc. is a global multi-million-dollar games developer that focuses on the US market. In January, Evony: The King’s Return generated approximately USD 14m in Google Play for Top Games Inc.

“Top Games can do everything we do for themselves, it’s just that it doesn’t make economic sense,” says Jens Lauritzson, Flexion CEO. “We have around 100 people working on the success of each game and have spent years developing services and platform relations. That gives us a huge advantage when it comes to generating revenue.”

Updates drive revenue

“Continual updates and new content are vital to a game’s success,” he continues. “It builds user loyalty and that’s reflected in retention numbers. Good retention is a major factor in triggering in-app purchases and building revenue across all platforms. That is rightly where Top Games has its focus.”

Flexion specialises in taking games to the alternative app stores, including the Amazon Appstore, handling all the technical requirements, updates, user acquisition, platform relations and promotions. The developer gets an additional revenue stream with no upfront costs and very little effort. Flexion takes a game distribution and marketing on as a turn-key project.

“The extra revenue is adding to the game’s overall success,” says David Guo CEO at Top Games Inc. “When we handed over managing the alternative distribution to Flexion, we freed our people up. But we have also been delighted to see the scale of audiences that Flexion has reached for us and the boost in revenue they have achieved”.

Audiences for the game have increased by almost 4 times on Amazon alone since Flexion took over the reins.

The key to success

“Typically, developers prioritise Google Play and The App Store where they get the best return,” says Jens. “That means updates on other platforms are often delayed or sometimes skipped. At Flexion, we work hard with both the developer and the app stores to get every update online within 24 hours of its hitting Google. Often, we can do it within minutes.”

But that is only part of the Flexion service package. Flexion has made inroads in Europe (especially the UK) and Japan.

“Growing those markets has paid off,” says Jens, “because each user in those regions is likely to spend more in a game. That has meant our audience-building has given us a greater multiplier in revenue.”

Other success factors have been Evony: The King’s Return being one of the first Android games on Windows 11 thanks to Amazon’s deal with Microsoft on the Windows Subsystem for Android™. Flexion has also been relentlessly promoting the game on Amazon Fire devices and with Amazon and Top Games, it developed special features for Prime Day promotions.

Gaming

PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series

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PopOK Gaming unveils the first balloon in thrilling crash series
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PopOK Gaming is excited to announce the release of “First Balloon,” the latest game in its popular Crash series. This new addition promises to take players on an exhilarating adventure, where they will soar through the skies and experience breathtaking moments and enticing rewards as their balloon ascends.

“First Balloon” offers a unique and thrilling gameplay experience that will keep players on the edge of their seats. As the game begins, players place their bets and watch as the multiplier starts increasing from 1x and continues to rise. The goal is to cash out at just the right moment to secure a multiplied payout. However, there’s a catch: if players don’t cash out in time, they risk losing their bet.

The excitement builds as players navigate the challenge of timing their cash-outs to maximize their winnings. With the potential to win up to x10,000, “First Balloon” offers the chance for massive rewards.

How does it work?

Place a bet
Watch the multiplier increase from 1x upwards
Cash out anytime to get your bet multiplied
“First Balloon” is designed to provide a thrilling and immersive gaming experience, combining the excitement of risk and reward with the beauty of a soaring balloon journey. It’s the perfect game for those seeking adventure and the thrill of high-stakes gameplay.

Don’t miss out on the latest addition to PopOK Gaming’s Crash series. Start your adventure today with “First Balloon” and experience the excitement for yourself!

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Gaming

SimplePlay has launched a new Table Game: Beauty and Gorilla King !

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One day, the Beauty, whom Gorilla King is deeply in love with, gets captured and locked inside a tower. To save the love of his life, Gorilla King needs to avoid the deadly hunters on every floor of the tower and make his way to the top to win his precious back!

Beauty and Gorilla King” is a mini-game where players are given a tower with rows of covered squares with either beauties or hunters. Players need to start from the bottom row. Whenever a square of beauty is unveiled, players move one floor up and the winning multiplier increases. Players can choose to continue their progress to move upwards and win more, or to leave this round and take the accumulated winnings! However, if a hunter is unveiled, all the winnings will be lost and players have to start a new round. Get to the top of the tower to unravel huge riches!

Come and experience “Beauty and Gorilla King” now!

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Gaming

Big Screen Gaming Summit Joins PG Connects Helsinki, Spotlighting PC and Console Development

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Big Screen Gaming Summit Joins PG Connects Helsinki, Spotlighting PC and Console Development
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The Big Screen Gaming Summit, a new two-day event dedicated to PC, console, web3, VR, and AR games, will debut alongside Pocket Gamer Connects Helsinki on October 1-2, 2024. One ticket, two events!

This expansion of the world’s leading independent games conference series aims to provide a comprehensive forum for the evolving landscape of multi-platform game development.

The dedicated summit will feature eight specialised tracks covering crucial industry topics, including market trends, UGC, live service games, discoverability, practical AI, and more. Each track will offer in-depth discussions, panels, and presentations from industry experts, providing attendees with valuable insights into the latest trends, technologies, and business strategies shaping the future of games. The summit will also explore emerging markets in Latin America, Asia, and MENA, which are expected to drive future player growth on PC and console platforms.

“As the games industry continues to evolve, we recognise the continuing importance of PC and console platforms alongside mobile,” said Dave Bradley, COO of Steel Media. “The Big Screen Gaming Summit represents our commitment to serving the entire games industry, offering a unique opportunity for professionals to explore the challenges and opportunities across all major platforms.”

The event will also host The Very Big Indie Pitch (PC + Console Edition), providing indie developers with a platform to showcase their projects to a panel of experts. This competition offers valuable feedback and exposure for up-and-coming developers in the PC and console space. Indie developers are encouraged to apply early, as spots are limited.

Both the Big Screen Gaming Summit and Pocket Gamer Connects Helsinki will take place at Wanha Satama, Helsinki, as part of the Finnish Games Week. Finland is famous for its mobile games, but it’s also home to renowned studios like Housemarque and Remedy Entertainment, showcasing the country’s strength in PC and console game development.

Early bird tickets offering savings of over £300 are currently available, providing access to both events. Attendees will have the opportunity to network with industry professionals, gain insights from leading experts, and explore the expo area. The event will also feature a MeetToMatch online meeting platform, facilitating valuable connections among participants.

In addition to the main conference tracks, the summit will include roundtable discussions, networking events like Investor Connector and Publisher SpeedMatch, and a party in downtown Helsinki. As part of Finnish Games Week (30 September – 4 October), the Big Screen Gaming Summit and  Pocket Gamer Connects Helsinki will join the IGDA Leadership Day, W In Games and more activities celebrating the regional games scene.

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