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Game developer sees 12x revenue boost on Amazon with Flexion

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Game developer sees 12x revenue boost on Amazon with Flexion
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Top Games Inc. has seen revenue on the Amazon Appstore for Evony: The King’s Return increase by more than 12 times since the company handed over distribution in the alternative app stores to Flexion, the games marketing company.

Like many other game developers Top Games Inc. first published the game on its own but decided to relaunch it on the Amazon Appstore in October 2021, outsourcing operations, promotions, and user acquisition to Flexion. Since then, revenue has grown by an impressive 12x. In parallel, Flexion has also launched the game in other alternative stores and boosted the revenue further.

Top Games Inc. is a global multi-million-dollar games developer that focuses on the US market. In January, Evony: The King’s Return generated approximately USD 14m in Google Play for Top Games Inc.

“Top Games can do everything we do for themselves, it’s just that it doesn’t make economic sense,” says Jens Lauritzson, Flexion CEO. “We have around 100 people working on the success of each game and have spent years developing services and platform relations. That gives us a huge advantage when it comes to generating revenue.”

Updates drive revenue

“Continual updates and new content are vital to a game’s success,” he continues. “It builds user loyalty and that’s reflected in retention numbers. Good retention is a major factor in triggering in-app purchases and building revenue across all platforms. That is rightly where Top Games has its focus.”

Flexion specialises in taking games to the alternative app stores, including the Amazon Appstore, handling all the technical requirements, updates, user acquisition, platform relations and promotions. The developer gets an additional revenue stream with no upfront costs and very little effort. Flexion takes a game distribution and marketing on as a turn-key project.

“The extra revenue is adding to the game’s overall success,” says David Guo CEO at Top Games Inc. “When we handed over managing the alternative distribution to Flexion, we freed our people up. But we have also been delighted to see the scale of audiences that Flexion has reached for us and the boost in revenue they have achieved”.

Audiences for the game have increased by almost 4 times on Amazon alone since Flexion took over the reins.

The key to success

“Typically, developers prioritise Google Play and The App Store where they get the best return,” says Jens. “That means updates on other platforms are often delayed or sometimes skipped. At Flexion, we work hard with both the developer and the app stores to get every update online within 24 hours of its hitting Google. Often, we can do it within minutes.”

But that is only part of the Flexion service package. Flexion has made inroads in Europe (especially the UK) and Japan.

“Growing those markets has paid off,” says Jens, “because each user in those regions is likely to spend more in a game. That has meant our audience-building has given us a greater multiplier in revenue.”

Other success factors have been Evony: The King’s Return being one of the first Android games on Windows 11 thanks to Amazon’s deal with Microsoft on the Windows Subsystem for Android™. Flexion has also been relentlessly promoting the game on Amazon Fire devices and with Amazon and Top Games, it developed special features for Prime Day promotions.

Gaming

Midjiwan opens Stockholm’s first co-working space for game developers

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia, today announces the opening of Game Town, Stockholm’s first coworking space for game developers.

In addition to being a new home for Midjiwan, Game Town will also serve as a base for Toppluva AB, the makers of Grand Mountain Adventure; Warm Kitten AB, the developers behind Justin Wack and the Big Time Hack; Gro Play AB, a studio creating educational games; and Dataspelsbranschen, Sweden’s trade association for video game companies. More game development companies are expected to join over the next few months.

The Swedish games industry, including subsidiaries abroad, generated SEK 86.5 billion (USD $7.9 billion) in 2022, according to a Dataspelsbranschen report. Gaming is a strong growth industry, accounting for over 4 percent of Sweden’s total service exports. Game Town will become a creative, innovative, and social meeting place, further solidifying Stockholm as a key games industry hub with industry meetups, mixers, and game showcases hosted for indie and AAA developers.

Södermalm, the Stockholm island where Game Town is located, has one of the highest concentrations of game developers. The nearby areas constitute a cluster for companies within game development, housing among others Paradox, DICE, Fatshark, and Epic Games.

Christian Lövstedt, General Manager at Midjiwan, commented:

“Game Town will become a professional and playful environment for smaller game studios that want to work and develop among other developers. We’re looking to create a community of people who share our same passion for gaming and game development. Game Town will bring together indie developers and freelancers to create an open and welcoming place for the entire industry to gather.”

Per Strömbäck, Chairman of Dataspelsbranschen.

“Within a kilometer radius of Södermalm, there are at least 3,000 game developers, making it perhaps the most densely populated place for game developers in the world. Here, games are created for billions of players worldwide. Perhaps there is something in the Earth’s magnetic field that makes local games particularly good? Game Town will be located right in the middle of this hub, so it is only right that our own office should be right here.”

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Gaming

Metaverse Studio Karta Reaches Huge Milestone with New Game Beat Builder

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Karta pushes the boundaries of music game innovation with Built Builder on Fortnite – reaching 100k players

  • Beat Builder is Fortnite’s first-ever build-based rhythm game
  • Karta partners with NoCopyrightSounds for the game’s music library
  • Two new big songs just added: Royalty by Egzod & Maestro Chives and Invincible by Deaf Kev

Karta, an award-winning metaverse studio pioneering the world of in-game experiential marketing, continues to push the boundaries of music game innovation as its latest project, Beat Builder, reaches 100,000 players.

Beat Builder is an interactive music rhythm game where players put down walls, ramps, floors and cones to the beat of the music. Centred on building a core Fortnite gameplay feature used in its very popular Battle Royal, Beat Builder is the first-ever build-based rhythm game on the platform. As well as being a music-filled experience played for fun, the game is also used as a practice tool for players to improve their game-playing skills on Fortnite.

To create the game’s eclectic music library, Karta has partnered with NoCopyrightSounds, a copyright-free record label and music platform. Focusing on drumstep, phonk and trap electronic music for now, with artists such as Twisted, if found, XTOM and Lost Sky, players interact with the stems of each song that have their own visual world to match the vibe. Karta aims to develop the game further, updating it with a plethora of new music and genres such as metal, K-pop and rock. The long-term aim of Beat Builder is to integrate artists into Fortnite to share their music with fans, with the game becoming a recognised platform for exploring new artists and music.

Reaching 100,000 players is a significant milestone for a new metaverse game with Beat Builder continuing to grow in popularity since its launch recently. To mark the milestone, Karta has updated the game with two of NCS biggest songs; Royalty by Egzod & Maestro Chives and Invincible by Deaf Kev and is already planning further extensions, partnerships and new seasons.

“We’re thrilled that Beat Builder has gotten off to such a great start,” the Chief Executive Officer for Karta, Erik Londre, said. “We wanted to create a rhythm game that felt 100% Fortnite native, where the music is connected to the platform’s core building gameplay. A rhythm game that makes you a better gamer is an idea that excites us a lot.”

“Beat Builder truly encapsulates what Karta is all about; innovative and forward-thinking design that combines incredible music with interactive gaming in one entertaining place,” the Chief Growth Officer for Karta, Tony Barnes, said. “Music’s presence in the metaverse is evolving and we think Beat Builder has the potential to become its own platform for artists and brands to authentically connect to a Fortnite audience through gameplay and new music. We can’t wait to develop it and see how it grows.”

Since launching in 2021, Karta has worked with brands such as Amazon Music, McDonald’s and Hugo Boss. As well as working with Spotify on its iconic global campaign, Spotify Wrapped, to gamify the listening habits of Spotify users and bring this into the metaverse. Through these partnerships, Karta is reshaping entertainment experiences in the metaverse and creating meaningful connections between brands and their audiences. In the past year, the London-based studio has also worked with global artists like Nicki Minaj for her Gag City experience in Roblox, K-pop giant Blackpink with its hugely popular Blackpink the Palace and Twice with its Twice Square, which has become the most successful persistent music experience on Roblox.

“We’re very happy to provide the music for Beat Builder, a brilliant new game that gives players the chance to interact with the music like never before,” the Brand Manager for NCS, Charlotte Lee, said. “It has the potential to become a go-to platform for music gaming and we’re proud to support it.”

Beat Builder is available now to explore on Fortnite. For more information, go to www. Karta. game.

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eSports

Denis ‘electroNic’ Sharipov is a New Virtus.pro Player

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Denis ‘electroNic’ Sharipov (pictured), one of the most decorated and famous players in CS2, a Major champion and winner of the Intel Grand Slam, is moving to Virtus.pro.

“The arrival of star players always generates excitement within the club and among its fans,” the Chief Executive Officer for Virtus.pro, Nikolai Petrossian, said. “Denis is a well-known figure in the world of eSports with an impressive list of major victories and exceptional skill. Few players won both at Major and Intel Grand Slam events.

“Our CS2 roster is strong thanks to teamwork, a clearly defined playstyle and the individual talents of our players. Transferring players with outstanding skills to improve specific areas is a common practice in sports. I am confident that Denis joining will give a powerful boost to the team in the upcoming challenges in Dallas, London and beyond.

“Denis will replace Nikolay ‘mir’ Bityukov in the VP lineup. Nikolay has been a loyal and valuable member of our team and we express our gratitude for his contributions. Nikolay ‘mir’ Bityukov is open to offers from other teams.”

“Virtus.pro is a top team,” Sharipov said. “The core of the roster has won a Major not a while ago and all the players are in their prime and ready for victories right now. We share the same ambitions and goals. Besides, I’m also excited about the idea of playing with Jame as he’s one of the most unique IGLs in the game. Can’t wait to adapt to my new team and start doing what I came here for, winning trophies.”

Sharipov has dozens of victories at elite tournaments, including:

  • PGL Major Stockholm 2021
  • Intel Grand Slam Season 3
  • BLAST Premier: Global Final 2020
  • IEM XVI – Cologne
  • EPL Season 14
  • BLAST Premier: World Final 2021

In addition, Sharipov was among the top-ten best players of the year by HLTV four times.

Updated Virtus.pro CS:GO roster:

  • Dzhami ‘Jame’ Ali (captain)
  • Evgeny ‘FL1T’ Lebedev
  • David ‘n0rb3r7’ Daniyelyan
  • Petr ‘fame’ Bolyshev
  • Denis ‘electroNic’ Sharipov
  • Dastan ‘dastan’ Akbayev (coach)
  • Pavel ‘PASHANOJ’ Legostaev (analyst)
  • Nikolay ‘mir’ Bityukov (substitute)
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