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Lebby Eyres appointed new CEO at The Health Lottery

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Lebby Eyres appointed new CEO at The Health Lottery
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Society lottery operator The Health Lottery has appointed Lebby Eyres as its chief executive officer. Lebby joined the business in January and has been working through a handover period with outgoing CEO Des Duffy, who left the company this week.

Lebby has a long history with The Health Lottery’s parent company Northern & Shell, having previously worked for the business for more than 14 years. Her most recent role in the company was as editor-in-chief of new! and Star magazines, publications she headed up for five years between 2013 and 2018.

Martin Ellice, joint group managing director at Northern & Shell, said: “We are delighted to welcome Lebby back into the Northern & Shell family. In her previous roles she was a strong leader and played an integral role in the company’s strategy. In particular, she was a key player in the transformation of the media business from print-led to digital-first prior to its sale to Reach PLC.

“The Health Lottery is going through a similar transition, and is moving towards a more data-driven approach. We believe Lebby will do an excellent job of managing the different and exciting opportunities presented by both the digital and retail arms of the business.”

Eyres will oversee a relaunch of The Health Lottery’s website this summer, as well as the introduction of a new brand identity.

She said: “I am excited to take up this new challenge. The Health Lottery is a really impressive business and brand, with innovative lottery games such as All or Nothing and QuickWin helping attract new players and drive engagement. I’m looking forward to substantially growing the business further.

“On a personal level, I’m pleased the timing of my taking over as the company’s first female CEO falls just ahead of International Women’s Day. Coming from a different industry, it has quickly become apparent to me there are few women at the top of gambling organisations. I’m happy to now be part of that small group and I hope that in the future I can play a role in attracting more women into what is a very innovative and rewarding industry to work in.”

As well as drawing on her experience managing business transformations, she plans to put her health journalism background to good use by improving the storytelling used in the business.

She said: “Our Good Causes work is built into our name, unlike any other lottery, so people know that the money raised through The Health Lottery goes towards health issues.

“However, some people don’t realise our focus is on addressing health inequalities and the most disadvantaged members of society, and I want to make that clear by publicising the stories of the people who benefit. These compelling stories will focus on individuals whose lives are being transformed by the projects funded through us, and will get to the heart of how we’ve helped them. I think today’s players really want to know where the Good Causes element of their ticket is going.”

Eyres is a keen charity fundraiser herself and recently rowed across the Atlantic to raise funds for Noah’s Ark Children’s Hospice, the Felix Fund and Women in Sport.

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ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar

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ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar
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Innovative Technology (ITL) have announced their participation at the largest global network of gaming professionals in Spain. From 7-9 May 2024, Madrid will become the centre of the Spanish gaming industry, celebrating the 40th anniversary of Feria Internacional del Juego (FIJMA).

FIJMA is the most important event in the leisure and gaming industry in Spain where the main companies, manufacturers and experts in the industry gather to learn about the latest slots and gaming equipment innovations. The Spanish team at ITL will be exhibiting their solutions on stand A49 and plan to have their latest note recyclers and coin handling products centre stage, as well as demonstrating how their biometrics solutions can be utilised to benefit the gaming industry to prevent underage gambling.

Jose Garcia Escudero, General Manager for ITL Spain said, “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”

ITL have a range of AI-powered biometric solutions which perform accurate age verification at gaming venue entrances or integrated in gaming machines.

Continuing Jose said, “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded trying to play a machine or access an age restricted area. ICU Lite can be fully integrated in a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilised at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all and trusted, with no biometric personal data stored.”

Concluding Jose said, “We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands from our long standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”

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NetBet Denmark joins forces with Wazdan

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NetBet Denmark joins forces with Wazdan
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NetBet Denmark, a leading name in the iGaming sector, has signed an agreement with Wazdan as it continues to expand its portfolio of the industry’s finest games.

As part of this newly forged partnership, NetBet Denmark is set to integrate the full spectrum of Wazdan’s cutting-edge games into its platform. Players at NetBet can now enjoy an array of engaging titles, including popular offerings such as 9 Coins™ Grand Diamond Edition, Mighty Wild™: Panther, and 16 Coins™.

This collaboration aligns with the operator’s mission to provide its players with an unparalleled gaming environment, marked by innovation and a diverse selection of top-quality games.

Players at NetBet can seamlessly access and enjoy the new additions to their gaming repertoire by visiting the official NetBet Denmark website. The integration of Wazdan’s games is expected to enhance the overall gaming experience for players, offering them a broader selection of titles that cater to various preferences and playstyles.

Claudia Georgevici, PR Manager at NetBet Denmark, said: “Wazdan has come a long way since its founding back in 2010, developing rapidly to propel the company to the forefront of the iGaming industry. As well as innovation, the company has always prioritised enjoyment and responsible gambling in equal measure – making them an ideal partner to help NetBet expand our operations in the Danish market.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “It brings us great excitement to forge a partnership with NetBet, a well-established presence in the thriving landscape of Danish iGaming. The potential in Denmark is vast, and our collaboration with NetBet is poised to fortify our standing in this dynamic market.”

NetBet players can now explore the thrilling new titles from Wazdan by visiting the official NetBet Denmark website.

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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform

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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform
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NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.

Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform.  The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.

The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.

The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc.      demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.

“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.

“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

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