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Stanleybet Announces Rebranding, New Nuances for the Historic Gaming Brand in Europe

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After 65 years since its establishment, the Stanleybet Group has implemented a restyling of the existing brand, opening to the temporary inclusion of new colours, to honour historical events. A decision that maintains the group’s ideals, while giving the brand dynamism and adaptability.

The Stanleybet Group, after 65 years of history, announces the restyling for the entire range of brands associated with the Group. The business started out as a bookmaker in 1958, and over the years it evolved in a consolidated group, currently also active in the creation and development of virtual games and gaming platforms. By relaunching its brand, Stanleybet is now looking to the future of the global market, where the Group has always played a lead role, while balancing tradition and innovation, with enthusiasm and dynamism.

Giovanni Garrisi, CEO of the Group, said: “Since we first considered the rebranding, the goal has been to continue to embody the Group’s core values – Strength, Dynamism and Balance – while responding to the changes in the industry and, more generally, to new styles and trends used to convey a message.”

Ivan Fantasia, Head of Brand, Marketing & Communications for the Stanleybet Group, said: “My team and I evaluated various options, ranging from more cautious choices to more audacious ones. We ultimately decided to carefully restyle the brand that was already in use, with a final outcome that less accustomed eyes might not even detect initially. The token will stand in for the actual change. The diagonal ‘cut’ that divides the token symbolises the balance between tradition and innovation. The slope of that cut has now been set at 18 degrees, along with the slope of the Stanleybet trademark letters. In addition to redefining visual equilibrium, the number 18° also has significant symbolic resonance, both in terms of the gambling’s age restriction and the positive connotations it has in other numerologies, such as strength, luck, and prosperity. Additionally, the colour of the small section of the token – and with it, occasionally, also the background of the logo itself – will adopt a theme or different colours on our social media channels, which will be dedicated to the celebration of an event of historic significance, whether it be sporting, cultural, or customary.”

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IGSA Celebrates 25th Anniversary

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The International Gaming Standards Association (IGSA) is celebrating 25 years of its role in support of gaming industry standards.

IGSA president Peter DeRaedt said: “In addition to the many champions and pioneers of our technical standards, we’re also proud and honoured to have featured a keynote video by Trevor Croker, CEO of Aristocrat Leisure, a founding IGSA member, and this week to feature a keynote video address by Rich Schneider, chief product officer of Light & Wonder and another 25-year IGSA member.”

Mark Pace, vice-president of the IGSA, said: “It has been great to see the congratulations and well wishes come in from all over the world from our current and former members, friends and colleagues.

“These companies have joined in celebrating IGSA’s 25-year anniversary through video messages that we have posted on our social media channels and website.

“We invite all our current and past members to join us at our annual meeting celebration and get-together at Canaletto in the Palazzo on October 10 while you’re at G2E.”

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Wazdan Celebrates Success at This Year’s CasinoBeats Summit

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Wazdan, the innovative games provider, has returned after celebrating a year of success and growth at this year’s CasinoBeats Summit.

Taken place between the 23rd and 25th May, over 3000 of the industry’s most prominent leaders, creators and experts headed to Malta’s InterContinental Hotel for the fifth edition of the renowned event.

The CasinoBeats Summit allows providers to showcase their latest games and technologies, with expert-led panels and networking events also providing business and education opportunities.

Wazdan’s Account Management and Marketing teams were in attendance, sponsoring the CasinoBeats Boat Trip on the summit’s first day with many people from the industry coming to relax, connect and have fun.

The slots supplier was also one of the sponsors of the CasinoBeats Game Developer Awards, in which it was shortlisted in four categories: Game Mechanic of the Year 2023, Game Feature of the Year 2023, Slot of the Year 2023, and Game Innovation Spotlight Award and Wazdan ended the event with an award in the Game Feature of the Year 2023 category.

Magdalena Wojdyla, Head of Account Management for Europe at Wazdan said: “Wazdan always has a fantastic time attending the CasinoBeats Summit, and this year was no exception! We embrace being able to connect with other professionals and learn from them, whilst also looking ahead to the future.

“We thoroughly enjoyed the Summit this year and want to thank CasinoBeats for how well the entire event was organised – we hope to return to Malta next year for three more days of fun.”

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Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry

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Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry
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HabitRewire, an industry leader in health and wellbeing for the iGaming sector, announced the debut of its innovative iGaming wellbeing platform. The turnkey white-label wellbeing solution can be accessed at any time, anywhere via a user-friendly app, helping employees across the world improve their wellbeing 24/7, inside and outside the workplace.

Presented as a ready-to-use white-label solution that can be branded as the company’s own, it offers an holistic, wide-ranging, and result-driven wellbeing solution that can be instantly deployed.

The platform draws upon HabitRewire’s ‘Habit Rewiring’ methodology, which is backed by robust scientific evidence. This innovative method is engineered to stimulate sustainable behavioural change, helping employees use daily practices to build the skills and habits to improve their physical health, mental wellbeing, and workplace productivity.

“True health and wellness stretch beyond diet and exercise,” affirmed Leo Judkins, Founder of HabitRewire. “Our platform delivers personalised, comprehensive wellbeing interactions across nutrition, movement, sleep, stress, time management and productivity to help employees reach their goals efficiently and effectively, wherever they are.”

The uniqueness of HabitRewire’s platform lies in its CRM capabilities and unique focus on the iGaming industry, reflecting Judkins’ rich, 12-year experience as a CRM Director in the field. His extensive knowledge from developing marketing automation platforms and managing global marketing teams, combined with personal journey of losing 35kg has directly influenced the creation of the HabitRewire platform.

“We use behavioural data, customer segmentation, and automated lifecycle campaigns to create personalised interactions throughout the employees entire wellbeing journey. From the initial stages of activation, onboarding and engagement, right through to retention and reactivation phases.” Judkins noted.

HabitRewire’s platform incorporates an various features such as weekly challenges, daily check-ins, community chats for peer-to-peer encouragement, leaderboards, workouts, recipe books and lifestyle guides.

Designed with the modern workforce in mind, the platform provides employee with a personalised dashboard that includes training advice, nutrition tips, and recovery strategies. The app allows users to schedule coaching calls with a team of experts that includes certified nutritionists, online personal trainers, sleep coaches, stress management professionals, and behaviour change specialists. Additionally, users can track their progress in real-time and sync their data with wearables and services like Apple Health.

“Most wellbeing solutions aren’t accessible for the employees who need it the most. They simply don’t have the time or energy to participate, which a key part of the problem. Our objective is to help people achieve their health and wellbeing goals, no matter where they are in their journey or what’s going on in their life right now” stated Judkins.

HabitRewire’s innovative platform signifies the shift towards proactive and individual care in the workplace, delivering wellbeing solutions directly to employees’ fingertips, no matter if they work from home or from an office.

Companies using HabitRewire’s platform can expect enhanced performance, increased productivity, and a significantly improved working environment. All quantified in weekly management reports that show measurable results.

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