Industry News
Virtual Echoes: Exploring key phrases from the European Gaming Q1 Mini Meetup about marketing technology
The European Gaming Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry.
Panel description: Operators are constantly striving to remain ahead of the competition by attempting to gather as much player data as possible. This can be a complex process, requiring several facets of a marketing strategy to be pooled together. We’ve assembled a panel of marketing technology experts to discuss the challenges in bringing this information together and how a fully-rounded strategy can be implemented.
- On the question of the debate between in-house and outsourced marketing
Allan Petrilli: “The iGaming industry is historically built on third-party relationships and integrations”
Alex Kornilov: “Outsourcing marketing technology is the only way – the DIY way in a company doesn’t work, it is not scalable”.
- On the trend in personalization and how they help the clients:
Eberhard Dürrschmid: “Data speed and sources, the demand for real-time feedback loops and the ability to create different user journey’s per the client’s demands. Personalization is key – if your product doesn’t respond to the player, you will drive users away”.
Alex Kornilov: “Personalization is complex – starts from the Acquisition and retention stages, and spans to predictive Analytics”.
Allan Petrilli: “There’s a lot more in personalization than personalizing an ad – it’s about the whole user journey and experience!”
- On the extent operators need to extend their outsourcing when entering the market in order to understand the customer base:
Eberhard Dürrschmid: “Operators need to know the core value of their product first, know what their product is about and identify points for improvement in order to utilize outsourcing”.
Allan Petrilli: “You need to understand what kind of data works better for you in order to identify user behavior, and then try to collect as much data as possible from your third-party relationship”.
Alex Kornilov: “The essence of wagering is pretty straightforward – money. Know your core product first, and then extend your outsourcing accordingly”.
- On the value of gathering user data in other industries beyond Gaming:
Alex Kornilov: “Sports betting and casinos are the hardest industry in personalization, because of the enormous depth of data.
- On how challenging can it be for operators to put together all the data understand their players
Eberhard Dürrschmid: “Operators need a new type of organizational structure on top of the infrastructure, in order to get new information from various sources”.
Alex Kornilov: “There is no secret sauce – it is a matter of hard work. The biggest challenge is communication between stakeholders”
Allan Petrilli: “Whether you’re a small or large company you need to have a main Point of Contact with vendors, someone who understands integration demands”.
“Operators throughout industries need to learn how to actually utilize third-party services properly”
- On Future development of data
Alex Kornilov:“Data is the new oil and it’s the only way to get ahead in the future! You need to fight for percentage and the only way to go forward is data driven decisions”.
Industry News
The Golden Palace Group to Open Fourth Casino in France
The Golden Palace Group, a key player in the gaming sector, announced the forthcoming opening of its fourth casino in France, in Digne-les-Bains. Scheduled to open in 2027, this unique project represents a new milestone in the Group’s ambitious expansion plan across France.
Architecture for natural integration
The Digne-les-Bains casino will be built in the heart of a green setting, in a unique natural environment. With its timeless architecture, the establishment will respect the town’s ecological and urban balance. The project will emphasize harmonious integration into the local landscape while offering a modern infrastructure, including a gaming hall, restaurant, bar and a space specially designed to host cultural events and shows.
A catalyst for local dynamism
The Digne-les-Bains casino project is not just about entertainment. It will play a key role in the region’s economic development. It will create 30 direct jobs, while generating financial spin-offs estimated at 18 million euros for the municipality. This new attraction will contribute to the vitality of Digne-les-Bains, enhancing its appeal for residents and visitors alike.
A strong commitment to responsible gaming
Since its creation, the Golden Palace Group has always been committed to providing a safe and responsible gaming environment. The Digne-les-Bains casino is no exception to this rule. Initiatives will be put in place to raise players’ awareness of the risks associated with excessive gambling, and to provide them with the tools they need to practice their profession in a responsible manner. The protection and well-being of players remain priorities for the Group.
A project designed for and with the region
The Digne-les-Bains casino was designed not only with tourists in mind, but also, and above all, with local residents in mind. As Massimo Menegalli, CEO of the Golden Palace Group, explains: “This casino was envisioned not just for the people of Digne-les-Bains, but also for tourists. We are convinced that it is possible to create respectful and responsible recreational facilities that benefit everyone.”
Scheduled to open in 2027
Scheduled to open in 2027, the Casino Golden Palace Digne-les-Bains will represent a major milestone in the Group’s expansion in France. The project embodies Golden Palace’s commitment to developing innovative entertainment venues that meet local expectations, while respecting environmental and social issues.
Affiliate Industry
Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform
In a bold move within the online gaming industry, Noxwin has transformed from a traditional gaming operator to a leading affiliate platform. This strategic pivot positions Noxwin.com as the ultimate destination for users seeking honest and comprehensive information about casinos and bookmakers, as well as expert tips and tricks in the iGaming sector.
A New Identity for Noxwin
Previously known primarily as a gaming operator, Noxwin has redefined its mission to better align with the evolving needs of today’s players. By transforming itself into an affiliate platform, Noxwin is now dedicated to delivering meticulously reviewed and evaluated information on top online casinos and sports betting sites. This shift empowers players to confidently navigate their options ensuring a superior gaming experience every time.
A Strategic Shift to Better Serve Players
Noxwin’s transition from a gambling operator to an affiliate platform stems from its commitment to serving the modern online gamer. With increasing competition in the industry and players demanding more transparency and reliable resources, Noxwin saw an opportunity to meet these needs. As an affiliate platform, it now offers an unbiased, all-encompassing guide to the best betting and casino sites, empowering users with well-researched reviews, exclusive promotions, and responsible gaming tools.
Honest Information at Your Fingertips
Noxwin.com, having previously struggled with its reputation as an operator, has made significant efforts to rebuild trust and credibility in the industry. Recognising the importance of integrity, they now place a strong emphasis on honesty and transparency with their users. This renewed focus on clear communication, fair play, and responsible operations reflects their dedication to providing players with a reliable, clear, and responsible gaming experience.
In an industry where many platforms advertise enticing bonuses that often do not exist when visiting the actual casino or bookmaker site, Noxwin stands out. The platform verifies all offers, ensuring that users have access to genuine promotions and exclusive deals that enhance their gaming experience.
Noxwin’s rigorous evaluation process includes:
- Licensing and regulation: Ensuring that all listed platforms operate under valid licenses and comply with industry regulations.
- User Experience: Evaluating the design, functionality, and overall user satisfaction of each site.
- Game variety: Analysing the range of games available, including slots, table games, and live dealer options.
- Bonuses and promotions: Reviewing the attractiveness of bonuses, while ensuring that terms and conditions are reasonable and user-friendly.
- Payment methods: Evaluating the variety of secure payment options available for deposits and withdrawals.
- Customer support: Testing the responsiveness and availability of customer service channels.
Empowering Players with Information
Noxwin’s transition to an affiliate platform is not just about listing casinos; it’s about empowering players with information. Through detailed reviews and comparisons, Noxwin helps users make informed decisions based on their gaming preferences. Whether you’re a seasoned player or new to online gambling, Noxwin offers insights that enhance your overall experience.
Exclusive Offers and Promotions
In addition to its comprehensive evaluations, Noxwin prides itself on featuring exclusive offers that players won’t find elsewhere. By partnering with top online casinos, Noxwin provides access to unique bonuses and promotions that can significantly enhance your gaming experience.
A Commitment to Responsible Gaming
As part of its dedication to player welfare, Noxwin emphasizes responsible gaming practices. The platform actively promotes responsible gambling in its reviews, helping players maintain a safe and enjoyable gaming experience.
Conclusion
Noxwin’s transformation from a gambling operator to a premier affiliate platform marks a significant milestone in its mission to provide valuable resources for online gamers. With comprehensive evaluations, exclusive promotions, and a commitment to transparency, Noxwin is now the ultimate destination for betting enthusiasts.
Noxwin’s shift towards a more transparent, honest, and ethical approach is a transformative move that not only enhances its brand reputation but also positively impacts the broader online gambling industry. By prioritizing honesty, integrity, and responsible gaming practices, Noxwin sets a new standard within the iGaming industry. This shift not only enhances its brand reputation but also fosters a culture of trust and accountability, benefitting players, operators, and affiliates alike.
Industry News
TaDa Gaming Enlivens Gaming on the Go with Keno Bonus Number
Favourite lottery style game is updated for mobile first play with significant bonuses.
Drop into the exhilarating world of Keno Bonus Number from TaDa Gaming and experience high octane thrills. This super-fast paced game delivers immersive play in a simple but mesmerising display of colours, pings and wins.
A clearly laid out grid shows the RNG chosen numbers’ location across the top section, the choice of 80 numbers in the centre section and the paytable odds at the bottom. Players have the chance to buy up to five additional numbers depending on the winning odds; plus the Treasure Chest has its own special bonuses to keep the play fast and furious.
Players select one to ten numbers across the sequentially numbered grid of 1 – 80 and the game begins. RNG selects 20 numbers and the grid lights up in a flash of colours.
Purple cells have not been selected; pink shows a player pick but the number did not come up; blue shows the system selected this number but the player did not; and gold is the colour everyone wants to see as this means a win!
A bonus at the end of the round is given depending on the number of winning cells and the corresponding paytable odds, which are shown in an easy to understand, clickable symbol format.
The Treasure Chest icon at the top of the grid has its own bonus offer. Before the game starts, three random numbers, one gold, two purple, are chosen and will transform the corresponding cells into these colours. When the purple bonus is drawn, players receive one additional number but a generous THREE EXTRA NUMBERS for the gold bonus.
Keno Bonus Number allows players to choose their strategy, stick to lucky numbers or set up Autoplay for quick and random chances. Enhanced with crisp graphics, vibrant colours and a clear user interface, players will relish the simple rules and significant win potential.
Sean Liu, Head of Product Management at TaDa Gaming, said: “Keno Bonus Number is mobile first in design. The game’s rapid and immersive play makes it perfect for gaming on the go, while the extra bonus features add a new layer of engagement to an old favourite.”
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