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Twenty Years of Supporting the Games Industry in Hamburg

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Hamburg is one of Europe’s gaming hotspots; 2,500 people are working in over 190 game companies in the city. Since 2003, the location initiative Gamecity Hamburg is supporting the industry in the name of the city of Hamburg and was thus the first public funding institution for the games industry at the state level in Germany.

Since 2018, Gamecity Hamburg is part of the city-owned Hamburg Kreativ Gesellschaft. For its 20th anniversary, the location initiative plans several events and activities to spotlight and celebrate the local industry. To kick the festivities off, industry stakeholders look back on the development of the Hamburg games industry and cast a glance into the future.

“Hamburg is one of the top locations for the games industry,” the Minister of Culture and Media, Dr Carsten Brosda, said. “We owe this to a highly creative network in the city that recognized the importance of the games industry early on and developed the vision of a ‘Gamecity’. With the Gamecity Hamburg initiative, we have been creating a suitable environment for the games industry for 20 years. In the future, we also want to ensure that the industry in Hamburg finds sufficient talent and the potential for further growth in the Hanseatic city through a large network and good opportunities for education and training.”

“A diverse ecosystem of the games industry has developed in Hamburg with companies such as InnoGames, Goodgame Studios and the Applike Group; some of the largest games companies in Germany are located here,” the Head of Gamecity Hamburg, Dennis Schoubye, said. “The lively scene of Hamburg game studios also includes other well-known names such as Daedalic Entertainment, Bytro, Fishlabs and Rockfish Games. Gamecity Hamburg has established itself as a central point of contact for all games companies and founders, both for financial support and for access to the strong network in town.”

Gamecity Hamburg currently supports the local industry with two funding programs, the Prototype Funding program and the Games Lift Incubator, for which a combined sum of €520,000 is available annually. In addition, Gamecity Hamburg is offering a number of events such as the international Hamburg Games Conference, the ‘Gamecity Treff’ – a meet-up for all participants of the industry, which was established in 2003 –  and other programs to connect the industry and further the exchange of knowledge.

“Hamburg recognized the potential of the games industry early on and created Gamecity, a ground-breaking games support program,” the Managing Director of Hamburg Kreativ Gesellschaft, Egbert Rühl, said. “I am particularly pleased that the energy of the early years has now returned under the sponsorship of Hamburg Kreativ Gesellschaft. Together with the entire games ecosystem, Gamecity is successfully working to expand Hamburg as a games location and prepare it for the future.”

“The games industry has become an integral and important part of Hamburg’s economy. The support provided by Gamecity Hamburg with funding, networking events and political initiatives was and is immensely important in this regard,” the Managing Director of Mooneye Studios and a spokesperson for the regional representative office of game Hamburg – The German Games Industry Association, Tobias Graff, said.

Gamecity Hamburg will also share stories from the past two decades of the local industry throughout the year on its online channels. A first impression can be gained from the anniversary video, in which insiders recap the evolution of the industry.

20th Anniversary in 2023: Gamecity Hamburg celebrates the Hamburg games industry

To celebrate the anniversary of the games industry in Hamburg, various activities and events are planned to look back on the last decades, but especially to look forward to the future of the games industry in Hamburg. On April 20, there will be a Senate reception at the invitation of Dr Carsten Brosda, Senator for Culture and Media. Numerous guests from the German and Hamburg games industry are expected at Hamburg’s Town Hall. With 20 years of runtime, the games industry meet-up ‘Gamecity Treff’, is a solid institution in the German games scene. The industry and all interested parties can look forward to a jubilee edition of the ‘Gamecity Treff’, to which Gamecity Hamburg invites on May 24. The ‘Gamecity Treff’ is supported by sponsors Bigpoint, Bytro and The Sandbox.

Interested parties can also make a note that the ‘Gamecity Treff’ meets Polaris on October 13, which is adjacent to the Hamburg Community Convention Polaris, with the kind support of the sponsors InnoGames and AWS for Games. Further public events are already being prepared and will be announced throughout the year.

Central Europe

Apparat Gaming and edict egaming announce partnership

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Apparat Gaming and edict egaming announce partnership
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Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide

With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.

As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.

This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.

Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.

Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.

Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”

Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”

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Central Europe

Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan amplifies Swiss presence with Swiss4Win launch
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

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Central Europe

Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association

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The Austrian Sports Betting Association (OSWV) has welcomed Aleatrust as a new supporting member on board.

Above all, the comprehensive training offered by the E-Casino Academy launched by Aleatrust, which also focuses on the needs of the sports betting industry, is an important asset that will also be available to OSWV members from now on. Central topics such as money laundering prevention, data protection, data security and compliance, including anti-corruption, whistleblower protection and code of conduct, are of central importance here and are comprehensively covered by the E-Casino Academy.

Sharif Shoukry, Managing Director of OSWV, said: “The new active supporting membership of Aleatrust is an important step forward for the OSWV and its members. It provides access to tailor-made training that is specifically tailored to the requirements and challenges of our industry. We are convinced that this cooperation will make a significant contribution to professionalization and security in the Austrian sports betting market.”

A significant benefit of the partnership is the availability of their training programs online, allowing OSWV members to access essential knowledge anytime and anywhere. This flexible learning environment offers an optimal solution to meet the need for continuous education and training without relying on traditional, time- and location-bound training formats. This type of training not only saves valuable resources, but also allows for consistent and high-quality training of employees, regardless of their individual schedules or the location of the company.

“To be accepted into the circle of supporting members of the OSWV is a great recognition for Aleatrust. It confirms our commitment and expertise in developing and delivering world-class training programs that are specifically tailored to the gambling and sports betting industry,” Niklas Sattler, Managing Director of Alatrust, said.

Particularly noteworthy is the specialised course on money laundering prevention, developed in collaboration with the renowned expert Dr. Elena Scherschneva. Given their extensive experience and recognized expertise in training employees of numerous sportsbooks, the availability of this course online represents a unique opportunity for members to benefit from the highest level of expertise. This underscores the OSWV’s commitment not only to strengthen the industry in terms of compliance and security, but also to promote a responsible and honest betting environment.

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