Gaming Innovation Group (GiG) has announced that three leading sports betting brands have been successfully migrated onto its newly integrated sportsbook in Latvia, marking the first brands on its award winning platform to go live on the new GiG Sports product, following the acquisition of Sportnco by GiG in April 2022.
Collectively, the William Hill, Mr Green and Fenibet brands will all now be looking to benefit from GiG’s enhanced in-house capabilities. The combination of its proprietary technology is part of a global strategy aimed at offering a complete, tier 1 end-to-end solution with the sportsbook and platform, to allow for a seamless user experience and a powerful, single point of integration.
Now a truly global offering, the GiG Sportnco sportsbook enjoys access to over 36 markets and is focused on localised flexibility to deliver tailored odds, personalised margins and tailored strategies to specific regulated markets.
William Hill has been operating in regulated Latvia since acquiring Mr Green in 2019 in a deal that included 11.lv, a brand that had already grown into a top three operator in Latvia following its inception in 2012.
iGaming in the Latvian market grew by 92% year on year in 2021, with a forecast to achieve a five-year compound annual growth rate of 10% by 2026, according to data supplied by H2 Gambling Data.
Marcel Elfersy, CCO of GiG said; “This is a very welcome milestone for us on our strategic roadmap, as we start to harvest the enormous potential of our combined sportsbook and platform offering. William Hill is one of the most famous brands associated with sports betting worldwide, and so supplying our proprietary technology to tier 1 providers of their calibre is a great demonstration of the value we are able to offer to the market”
Janis Tregers, Managing Director William Hill Latvia said; “We are glad to offer this new Sportsbetting solution to our customers in Latvia. Our teams have worked closely with GiG to tailor a modern and competitive product to build on our strong position in the market.”
Red Rake Gaming strengthens its presence in Latvia with Spins.lv
Red Rake Gaming, global premium casino games provider with offices in both Spain and Malta, has extended its reach across the Latvian market with its newest partner, Spins.lv.
SPINS ensures an enjoyable and exciting online casino experience for its customers in Latvia. The company was founded in 2022 by group of industry professionals and within the first year, SPINS has acquired a large customer base and has become one of the fastest growing and known brands in Latvia. What sets SPINS apart is its user-friendly platform and a wide selection of games from the top game providers, such as Red Rake Gaming.
This partnership will grant Spins.lv access to the full range of leading games offered in the Red Rake Gaming portfolio, now available in Latvia. Among the popular titles in the market are the Super Series of games, known for their non-stop action with multiple features and bonus games, along with the industry’s first “1 million ways to win” genre of games, which has garnered significant popularity among players worldwide and currently holds a dominant position in Latvia’s gaming charts.
Red Rake Gaming continues its upward trajectory, making strides in various regulated markets, with Latvia standing out as a significant growth market in Europe. This collaboration is just one of the many recent partnerships established in regulated markets, further expanding its extensive client portfolio in Latvia.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership stating: “We are thrilled to partner with Spins.lv and continue our growth in the Latvian market. We have seen a significant growth in the market since our initial launch proving that our myriad of game mechanics and genres are clearly resonating well with Latvian players. We look forward to bringing out games to Spins.lv players and confident our collaboration will be fruitful.”
Red Rake Gaming enters Lithuanian market through 7Bet partnership
Premium casino content developer, Red Rake Gaming, partners with 7Bet, the leading Lithuanian online casino platform, to distribute their high-end and innovative suite of top performing casino games into the regulated Lithuanian market.
The collaboration will grant 7Bet, access to Red Rake Gaming studio’s outstanding array of top-tier games. Among these, there are renowned titles such as Super 20 Stars, which offers continuous excitement through its myriad of bonus features, Guardians of Luxor featuring scatters, mini-games, special wheels, and a free spins option, or 1st of the Irish with its multiple features and captivating cascading reels. These games have already captured the hearts of players worldwide and are currently leading the charts in several regulated European markets.
Through continuous delivery of top performing titles, Red Rake Gaming has managed to drive its regulated market strategy and deepen its position in numerous key regulated markets. With content now available in more than 16 regulated markets across the globe, with more expansion in the pipeline, players can enjoy the feature-rich, engaging content from more locations than ever before.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership stating: “We are thrilled to partner with 7Bet, who is a key player in the Lithuanian market. We have seen a great response from players in similar markets and very confident the Red Rake Gaming content will help support 7Bet’s continued growth. Red Rake Gaming continues to go from strength to strength across the regulated landscape and we look forward to the Lithuanian market contributing to our ongoing success.”
IGT Enhances iLottery in Lithuania with Remote Game Server and Compelling eInstants
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a contract with EULOTO UAB (Euloto), the operator providing lottery in the Republic of Lithuania. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 12 eInstant games each year.
IGT will integrate its RGS platform with Euloto’s iLottery system, enabling Euloto to have access to a wide variety of eInstant content. IGT’s eInstant product lineup contains numerous themes, play styles, omnichannel games, popular licensed content and the award-winning progressive jackpot games. Engaging game titles include Gold Blast, Shocking 6’s and Castle Cash.
“IGT’s vast content portfolio will complement Euloto’s iLottery program and offer our players exciting new games to experience. Deploying IGT’s RGS in the cloud also aligns with our goals of providing our players with modern, high-quality solutions, while providing us with the dynamic scalability and reliability required to help grow our business,” EULOTO UAB Director Mantas Lebedžinskas said.
“The integration of IGT’s cloud-based RGS will reduce the need for Euloto to go through any major iLottery system conversions in the future because the infrastructure in the cloud is always up-to-date. This advanced technology enables the Lottery to quickly choose which eInstant games they want to offer to their players from IGT’s library of exciting themes and play styles,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.
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