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A New Era of Sports: QUEEN ELIZABETH OLYMPIC PARK IS LEADING UK DESTINATION FOR ESPORTS

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Queen Elizabeth Olympic Park is fast becoming the leading destination for esports in the UK, with its premier esports arena, Copper Box Arena, at the centre of this rapidly growing industry. The arena has already hosted major esports tournaments featuring popular games such as Apex Legends, League of Legends (LoL Esports), Gran Turismo, and Call of Duty, drawing in avid esports fans from all over the world.

  • Queen Elizabeth Olympic Park welcomes esports epic League of Legends 20-day tournament at Copper Box Arena.
  • The leading innovation campus, Here East, on Queen Elizabeth Olympic Park, is now home to a thriving esports community.
  • The global games market has more than doubled in value from $70.6Bn in 2012 to $180.1Bn in 2021.
  • Hub of esports education with courses at Staffordshire University London based at Here East and College of Esports at Lee Valley VeloPark.

This month, the arena, which is operated by Better, the charitable enterprise, is working with League of Legends Esports (LoL) to host the League of Legends Mid-Season Invitational (MSI). This is one of many high-profile events taking place at the third-largest arena in London annually.

LoL Esports is the fastest growing global sport and the pinnacle of competitive gaming with more than 100 professional esport teams and over 860 players. Accessible around the globe on 30+ TV and digital platforms, it is one of the most-watched forms of sports entertainment globally.

The 7,500 seater arena’s flexibility enables it to accommodate the diverse event set-ups different esports events require from a full auditorium, to accommodating event and expo combined, from end stage to centre stage to projection onto the field of play itself.

The Mayor of London, Sadiq Khan, said:

“It’s clear that Queen Elizabeth Olympic Park is a global leader in esports. The Park is harnessing this growing industry, becoming a hub for skills training and jobs in the sector, and helping to create a better, more prosperous London for all. The eyes of the gaming world will be on the Copper Box Arena this month, as tens of thousands of visitors take part in the exciting programme of events, with millions more joining in online.”

Lyn Garner, Chief Executive of the London Legacy Development Corporation, said:

“Queen Elizabeth Olympic Park has become a leading destination for esports in the UK. The Copper Box Arena is the perfect venue to host these global spectaculars playing to an audience of millions around the world.  With many events choosing to return year after year, the Arena has established itself as the capital’s prime esports venue.

“This phenomena is about much more than the events, with courses for people wanting to develop their skills and a growing cluster of businesses offering a career in the sector. We are creating an ecluster that benefits the London and UK economy as well as having a reputation as a world leader in this high-tech, fast moving industry.”

It also marks two years since the publication of a landmark report by Here East and supported by the London Legacy Development Corporation (LLDC) which outlined a roadmap to create a world-class esports cluster that will drive job creation and bring an industry worth $180bn globally to east London. The innovation campus, based in the heart of East London, has been instrumental in promoting the sector and positioning the park as a hub for this rapidly growing industry.

The campus is home to a world leading production, broadcast, tournament, and program design hub, specifically serving the global esports community. As well as Staffordshire University London who are offering undergraduate degrees in digital courses, centered on the gaming and computer sectors. Lee Valley VeloPark, home to the College of esports, is also a key part of the growing esports cluster in the park, providing state-of-the-art facilities for esports athletes and enthusiasts.

Gavin Poole, CEO of Here East, said:

“We are proud that Here East is playing a fundamental role in shaping how the next generation of talent learn about esports, gaming and the industries of the future. Alongside our partners and the businesses and academia based on campus, we are truly realizing East London’s potential to establish a globally significant urban testbed delivering on ideas that are going to power the future economies.”

Miles Eady, Commercial Events Manager at Copper Box Arena, said:

“I am excited to see the rise of esports on Queen Elizabeth Olympics Park and hugely proud to be part of the emergence of Copper Box Arena as the UK’s premier esports venue. The convergence of traditional sports and gaming creates a dynamic and inclusive space for all to come together and compete at the highest level.”

Esports has garnered immense popularity, with viewership for events rivalling that of traditional sports, and the park is at the forefront of embracing this global phenomenon. As esports continues to capture the hearts of many, Queen Elizabeth Olympic Park is positioning itself as a leading destination for esports in the UK, offering a dynamic and cutting-edge environment for esports tournaments, athletes, and fans alike.

eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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eSports

GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster

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Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).

The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.

Commenting on his new role, Th3Antonio said:

“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.

Sports Director at GIANTX, David Alonso, added:

“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.

Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.

The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.

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L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Four teams competed in the tournament's final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers.
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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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