Gaming
AppsFlyer Launches New PC and Console Measurement Solution for Gaming Companies to Expand Beyond Mobile

AppsFlyer announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, marketers and studios to optimise their campaign measurement and explore new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device and channel. With its launch, mobile gaming companies can tap new and exciting ways to deliver exceptional experiences that attract and retain players and drive business growth.
Adam Smart, Director of Product Gaming at AppsFlyer, said: “As we continue to improve measurement capabilities for brands and marketers, we’re giving gaming companies the tools they need to feel confident in their marketing, no matter the platform, by opening up new opportunities that have not been available before. For gaming marketers and developers, providing exceptional experiences that extend across platforms is more important than ever, and the ability to measure everything in one place is the holy grail. AppsFlyer’s new PC and console measurement solution does just that by providing a holistic view from user acquisition to post-conversion, and gives marketers the insights they need to analyze media budget distribution, performance, Lifetime Value (LTV) and Return on Investment (ROI) across mobile, ConnectedTV (CTV), PC, console and web – in one unified platform.”
As gaming companies have seen a consistent increase in users playing and connecting across multiple devices and platforms, there has been a need for gaming businesses to find new ways to attract and engage players that meet this behaviour – and grow their revenues in a saturated market. With the evolving privacy developments in the mobile ecosystem, gaming marketers and developers require sophisticated measurement solutions in order to make the expansion from mobile to PC and console successful.
“Gaming is increasingly becoming a place for players to connect and socialize across every platform – including mobile, console and PC. AppsFlyer’s ability to measure our marketing activity is essential for maximizing audience engagement and growing new business opportunities, while continuously enhancing our content offerings to our players,” said Cole Carnes, Senior Growth Marketing Manager at Kabam, creators of the worldwide blockbuster mobile hit Marvel Contest of Champions and the cross platform title Shop Titans.
With AppsFlyer’s PC and Console measurement, game developers and marketers can tap into new insights and better understand the 70% of PC and console players that move between platforms, and, more importantly, empower gaming businesses to make data-driven decisions that fuel sustainable growth. Gaming companies can now:
- Unlock performance marketing on PC and Console: Allocate marketing resources and ad spend towards the best performing activities and channels, and optimise the full funnel across platforms, devices and networks.
- Gain accurate analysis of campaign performance and in-game event measurement: Marketers can now measure post-conversion in-game events across all gaming platforms, including Steam, Epic, Xbox, Playstation, Nintendo Switch, Meta Quest, macOS app store and Windows store.
- Prove Return on Ad Spend across platforms with cross-platform campaign measurement: Drive growth by reaching potential players wherever they are, whether they’re browsing the web, using their mobile devices, watching content on CTV, or engaging with owned media channels – while accurately measuring campaigns and proving Return on Ad Spend (ROAS).
- Measure all marketing campaigns in one place: Gain a complete picture of ad media budget distribution and campaign performance across multiple platforms, devices and channels. Easily monitor ad spend and performance metrics in real-time, to make informed decisions and optimise campaigns for maximum impact.
“Traditional barriers between platforms are blurring. In today’s gaming market, players play on more platforms than ever. Newzoo’s research shows that these multi-platform players are more likely to be paying for games and spend more time playing on average per week. Therefore, it makes sense for developers and publishers to pursue a cross-platform strategy to ensure your game is available to players on the device they are playing on the moment they want to play. A tool that allows you to measure the effectiveness of this strategy across all these devices is extremely powerful,” said Tom Wijman, Lead Analyst at Newzoo, a leading global provider of games and esports data and insights.
eSports
Virtus.pro is disbanding PUBG MOBILE roster

Virtus.pro says goodbye to the roster that represented the club in PUBG MOBILE. Players leave the club by mutual agreement and become free agents. We express our gratitude to Aleksey “Purp1e” Asanov, Monlam “OFHAZE” Tsydypov, Nelik “Folly” Prodan, Maxim “SINGLE” Starovetsky and coach Cristian-Roman “Kompot_trash” Corbu for their professionalism and dedication, and also wish them best of luck in their future careers.
In the two years since the signing of the first PUBG MOBILE roster, our club has gained significant experience in competitive mobile gaming, which should help us further develop this promising area. The club retains a slot in Europe, but we are also considering options with different squads in other regions. Stay tuned for more announcements!
Gaming
REEVO and NetEnt Join Forces to Enhance Gaming Experience for Partners

REEVO, a leading provider of cutting-edge gaming solutions, is excited to announce a strategic partnership with NetEnt, a renowned provider of the Evolution Group, of premium online casino games content. This collaboration leverages the expertise and innovation of both companies to deliver an unparalleled gaming experience for REEVO’s operator partners.
Under this partnership, REEVO operator partners will gain access to NetEnt’s extensive portfolio of world-class games content. NetEnt’s exceptional range of titles, including popular slots, will be seamlessly integrated into REEVO’s platform. This integration will empower REEVO’s operator partners to captivate and engage players with a diverse and immersive gaming experience.
REEVO has on boarded 70+ top partners, offering 8000+ games, including slots, table games, and live gaming experiences. This extensive collection is sourced from esteemed third-party suppliers, with support for free rounds. Continuing their commitment to improvement, REEVO plans to add 60+ new game providers in 2023.
Petra Maria Poola, Head of Sales at REEVO, expressed her enthusiasm about the collaboration, stating, “We are thrilled to partner with NetEnt, an industry leader renowned for their exceptional gaming content. This partnership aligns perfectly with our vision to provide our operator partners with the highest quality and most diverse gaming solutions. By integrating NetEnt’s outstanding portfolio into our platform, we are confident that we will enhance player engagement, boost operator revenues, and solidify our position as a leading gaming platform provider.”
With a shared commitment to innovation and quality, REEVO and NetEnt are poised to unlock new opportunities in the ever-evolving iGaming landscape. By leveraging NetEnt’s cutting-edge technology and REEVO’s robust platform, the partnership aims to drive growth and success for operator partners worldwide.
Gaming
Replica Studios introduces AI-Powered Smart NPCs for Unreal Engine

Replica Studios, developer of a leading artificial intelligence (AI) voice platform for video games, has announced Replica Studios AI Powered Smart NPCs (non-playable characters), a plugin coming to Unreal Engine later this year. Smart NPCs are powered by OpenAI or the user’s own AI language model, and Replica’s library of over 120+ ethically licensed AI voices, allowing game developers to develop games at scale and create new dynamic gaming experiences.
To showcase the revolutionary technology, Replica has released a Smart NPC demo experience utilising a modified version of Unreal Engine’s Matrix Awakens sample project to showcase some of the features that will be available with the plugin. Watch the trailer here.
“At Replica, we believe AI Voice technology has two-fold potential for furthering narrative-heavy games: eliminating critical bottlenecks in the development process, enabling studios to tell ever bigger and immersive stories, and allowing for the creation of never seen before living-world gaming experiences that shape around the player in real-time,” said Shreyas Nivas, CEO of Replica Studios. “Smart NPCs will allow smaller studios who don’t have the resources to script and vocalise on scale to dream big and scale their games 10x or 100x into the epic adventure they’ve always wanted to make.”
In Replica’s Smart NPC Experience, AI-powered NPCs will dynamically respond to the player’s in-game voice in real time. Characters will change their dialogue, emotional tone and body gestures in reaction to how the player speaks to them. Replica Studios’ NPCs now have a broader range of emotions thanks to Replica’s recent Style Morphing update.
Game designers can also alter the information provided to the AI characters to instruct them to behave differently or have certain personalities, or incorporate their own AI language models to suit their project.
“Just as live service games and battle royale have emerged as popular gaming experiences in the last decade, we see AI creating a new category of virtual experiences known for depth of narrative and dynamic storytelling with hundreds of characters, ever expanding quests and stories,” said Nivas. “When teams begin adopting AI to create these new experiences, we will see the role of writers and narrative designers evolve. Rather than writing complete narrative arcs, they’ll create and fine-tune the conditions that power these AI Smart NPCs – game lore, backstories and motivations – to add a human element that will lead to an engaging live player experience.”
When Replica’s Smart NPC plugin launches for Unreal Engine later this year, game developers will be able to integrate Smart NPCs into their own projects to begin scaling up characters in their games. The plugin integrates AI language model smarts along with Replica’s text-to-speech models and animates the characters in real-time by outputting sound phonemes and timelines to match an audio stream, while using a customised blend space for facial animations to power accurate lip sync, and custom animation blueprints to send body gesture messages for NPCs during their listening, thinking and speaking phases. The result is a natural looking and behaving NPC that can surprise and delight players with thoughtful, funny, and provocative responses, depending on their personal contexts as well as the voice input directly captured from players’ microphones.
The demo will initially run as a cloud based solution but is working towards a locally based solution to give a low latency, multi-user concurrent live experience.
“Within the next technology hop we will see AI powered Smart NPC live games and virtual experiences with hundreds of live concurrent players and NPCs all together, with no more latency than a zoom video call that has hundreds of participants,” concluded Nivas.
Access to Replica Studios’ Smart NPC playable demo is available on the official website. To sign up for the Smart NPC beta, please visit the registration page. For more information about Smart NPCs, please read the official blog post.
-
Interviews7 days ago
Reinvention of the classics – is it necessary?
-
Baltics7 days ago
SOFTSWISS Recognised as Best Sports Betting Provider in the Baltics
-
Gambling in the USA6 days ago
Gaming Americas Weekly Roundup – May 15-21
-
Industry News6 days ago
Turbomates Soft Reveals Insights on the Future of Online Casino Software
-
eSports6 days ago
Vitality Wins the BLAST.tv Paris Major 2023
-
Latest News6 days ago
kwiff signs strategic RMG partnership
-
Balkans6 days ago
SlotMatrix secures Bulgaria RGS content certification
-
Australia6 days ago
NSW Govt Moves to Ban Gambling-related Signage from Pubs and Clubs