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Sky Bet fuels football fever with first-ever 3D creative at Wembley Boxpark

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Sky Bet welcomed fans arriving to the English Football League (EFL) Play-Off finals at Wembley Stadium with a reactive, dynamic 3D creative spread across Wembley Boxpark – becoming the first brand to bring 3D advertising to the site.

The creative reflected the match day result in real time, changing to depict the winning teams’ logo and colours as soon as the final whistle blew to provide a bespoke backdrop to the celebrations of the fans pouring out of the stadium.

Culminating at Wembley Stadium, the Sky Bet Out of Home campaign followed fans throughout their journey to the final, creating an extensive and impactful matchday experience.
Starting from the teams’ hometowns, the creatives saw the fans off and welcomed them as they arrived at key train and underground stations in London. Fans driving to Wembley could also spot roadside adverts along their routes and at service stations, where club coach trips were likely to stop.
Also, the winning team’s supporters enjoyed celebratory creatives that appeared in their hometown post-match.

The hero site at Wembley Boxpark, which thousands of fans pass before and after games, is at the heart of the activity, living and breathing the match day experience.

The creative reflected pre-game excitement, enabling supporters of both teams to tap into the matchday spirit once the match finished, to enhance the euphoria and give fans a great send-off.
The campaign celebrates ten years of Sky Bet’s EFL sponsorship and is its first 3D activation. The high-impact media plan was booked by EssenceMediacom, Sky Bet’s new media agency. EssenceMediacom played a key role in bringing the campaign to the fans, using its expertise to identify and secure the best sites to target along the fan journey, and working closely with the production team to help ensure testing of the creatives and organising content capture.

Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said about the campaign: “This high-impact creative is an exciting milestone in our ten-year sponsorship of the EFL. We’re proud to be the first to bring a 3D OOH experience to Boxpark and add a finishing touch to, what is already, an incredible matchday experience for football fans. By offering this reactive real-time creative, we’re able to share those moments that really matter to our audiences, and position ourselves as a brand that understands what football is all about.”

Hannah Cooper, OOH Director, EssenceMediacom, commented: “Getting Sky Bet to the heart of the action was integral to the media plan, and Boxpark is the perfect spot to unveil the eye-catching 3D creative which brings the whole OOH campaign together. As the first brand to leverage the possibilities of 3D at this site, Sky Bet is re-inventing what the visual match day experience looks like, and we are excited to help drive these breakthroughs for our clients.”

Mike Smith, CEO at OPEN Media, said: “In what’s been a campaign of firsts, we are delighted to have worked in partnership with Sky Bet to celebrate the milestone 10 year partnership between Sky Bet and the EFL. As OPEN Media’s first ever 3D Perspective campaign to be activated on our Wembley Boxpark site, the campaign further exemplifies our shared commitment to delivering media innovation, while strengthening our association with prominent sporting events and cultural moments”

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Introducing Tower Rush – The latest Turbo Game Release by Galaxsys

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Galaxsys, a leading game studio in the gaming industry, is thrilled to announce the launch of its latest turbo game, Tower Rush. The game offers players a thrilling gaming experience with its innovative gameplay mechanics and exciting bonus features.

The Procedure of Conducting the Game and the Winning Options

Tower Rush challenges players to strategically place building floors on top of each other, aiming to achieve the highest possible odds. With limitless potential for stacking floors, players can create an endless chain of structures while avoiding collapses. Successfully placing a floor results in winning corresponding odds, while a collapse leads to a loss.

The Procedure of Making Bets in the Game

To start the game, players specify their bet amount and press the “Build” button. Floors are dropped from above, and successful placement results in winnings. Players have the option to cash out or continue building. Multiple successful placements increase winnings exponentially, while a collapse allows players to start a new round.

About the Game:
In Tower Rush, the goal is to avoid collapses and secure wins by successfully placing each floor. When players successfully place the floor, the winning odds for each new floor will be multiplied by one another, and upon cashing out, the bet amount will be multiplied by this cumulative odds value.

Main Highlights:

  • Up to 3 Unique Bonus Floors: In the game, there are three different ways to receive bonuses: Frozen Floor, Temple Floor, and Triple Build.
  • Unique Game Concept: Tower Rush introduces an original gameplay concept that sets it apart in the iGaming industry.
  • Dynamic Animations: As we put player satisfaction at the heart of all the design decisions, the game is designed in a way that is the most convenient for the players, both visually and functionally.
  • Bonus Systems: FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.
  • Provable Fairness: We only use the most reliable and high-end Random Number Generator technologies to ensure true randomness.

Tower Rush is a unique turbo game, offering players up to three unique bonus floors, an original gameplay concept, dynamic animations prioritizing player satisfaction, and an advanced bonus system, all backed by provable fairness and latest innovation technologies.

For more information about the game please visit galaxsys.co/

 

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MGA Games presents Rainbow Gold Fortunes, a slot inspired by traditional Irish culture

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MGA Games, a leader in localised casino games for the iGaming industry, unveils a world of colour, excitement and riches in Rainbow Gold Fortunes, a casino game that immerses players in the essence of Irish culture. Starring a friendly Irish leprechaun, this new slot is filled with symbols typical of Irish culture, such as shamrocks, tankards, Celtic runes, pipes and mushrooms. Plus, traditional Irish music adds to the immersive experience.

This slot incorporates a 5×3 format with 20 paylines. Each win in the main game unleashes an explosion of excitement, replacing symbols and multiplying wins. Scatter symbols unlock access to the Free Spins screen, with even more powerful multipliers. Moreover, Rainbow Gold Fortunes features the exciting Cauldrons mini-game, which is accessed by landing three or more Bonus symbols in the main game. In this mini-game, 5 cauldrons filled with gold appear. The player must select cauldrons until all of them have been selected or Exit appears. The final prize is the sum of the accumulated prizes.

In MGA Games’ new release, the magic of Ireland and the excitement of a casino combine to deliver a unique, high-retention player experience with a variety of winning opportunities, whether in the main game, the Free Spins screen or its exciting mini-game.

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Kambi Group plc publishes 2023 Annual Report and Accounts

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Kambi Group plc, the world’s trusted sports betting partner, has today published its 2023 Annual Report and Accounts

This can be downloaded from the company website kambi.com or accessed via the PDF in this press release. The report is also available at .kambi.com/annualreport2023/.

Key highlights for Kambi during the year include:

  • A 13% increase in revenue to €173.3 million when excluding the one-off termination fee from Penn recorded in Q4 2022
  • €25.2 million in EBITA (acq)*
  • 10 new operator signings including Bally’s Corporation, LiveScore Group and Svenska Spel
  • Seven partnerships extensions including ATG, Betplay, LeoVegas Group and Rush Street Interactive
  • 60+ sportsbook launches across multiple markets in Europe, Latin America and the US
  • Repaid the full €7.5 million convertible bond previously held by Kindred Group to give Kambi full control over its future strategic direction

*EBITA (acq) = Earnings before interest, taxation, Items affecting comparability and amortisation on acquired intangible assets

The Annual General Meeting will be held on 21 May 2024 at 14:00 CEST in Birkirkara, Malta.

 

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