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Games Global – setting the standard in iGaming



Games Global – setting the standard in iGaming
Reading Time: 4 minutes


Games Global made an instant impact upon entering the iGaming scene last May, and has seen wonderful growth in its debut year, firmly establishing itself as the pre-eminent supplier in the industry. We sit down with Chief People and Transformation Officer, Leila Goelz, to reflect on the brand’s impressive success so far and the role its people play in the company’s success.

The last year has been nothing short of a whirlwind, and we have gained great momentum as our company has evolved and our team has grown. Our strategic objectives have been ambitious but we have come together to deliver. I couldn’t be prouder of our Globlalites who have truly embraced the values of Games Global with passion and dedication to achieve our vision, To Be The One.

Any business is only as good as its people, and at Games Global, we are privileged to have a diverse team, who are the heartbeat of our company. We constantly seek opportunities to drive an engaging, inclusive, and supportive environment where everyone can bring their best selves to work. We want our people to thrive and be the best they want to be.

We’ve defined who we are as a business and created strong corporate values that resonate with our people to build a culture that everyone can relate to and feel a true sense of belonging.  Over a year in and our culture continues to evolve whilst staying true to our values of Authenticity, Boldness, Togetherness and Responsibility.

As a global business, we have carefully created and implemented a range of global policies whilst appreciating the cultural nuances and ways of working within each of our locations and teams. It is not a one size fits all approach. For our business to continue to innovate, evolve, and achieve success we must sustain an environment that fosters diversity, inspires creativity, and breeds innovation.

How the iGaming industry is becoming an interesting proposition

This industry has always been fast paced. This in turn creates exciting job opportunities across the industry with a diverse range of roles requiring unique skill sets. However, we must ensure that we evolve to remain competitive from a talent perspective and the working environment is a key component, as this helps us to underpin the culture we wish to create.

Technology is obviously key in iGaming and to remain ahead of the curve, technology advancement is critical to success. As such, the industry landscape is rich in opportunities for working with the latest technologies and innovations offering exciting career opportunities. The technology space as a whole is highly competitive and is constantly advancing. iGaming is now competing with the wider technology industry; strategies to attract and retain talent have never been more important.

An environment that is engaging, encourages collaboration, fosters innovation, and appeals to our diverse demographic is critical. Our policies and processes need to support a positive working environment, we must take care of the basic needs of our people, have quality technology and tools and our leaders must be empowered and take accountability to support their teams.

To attract the best, we need to provide and be the best. The iGaming industry has in the past led the way in this space, pushing other sectors to up their game in terms of the working culture.

Hiring of talent within our industry is competitive yet despite these challenges we have experienced a headcount growth rate of over 30%. People have joined us from all over the world across a variety of roles and each bring with them great value to our culture and business.

Retaining the best talent comes with great responsibility. Our People Strategy is committed to the support, development and growth of our people and we take this seriously. Over the past 12 months we achieved a promotion rate of 11% in comparison to SHRM’s benchmarking report stating 6% as the average, but there is room for improvement.

We have a robust talent management strategy in place which is continually evolving and for 2023 we have a commitment to increasing our internal hires to ensure we are getting our people ready for the next stage in their career which results in a bigger internal talent pool.

Strong internal and external partnerships

Integrating new studio partners worldwide adds to our collective knowledge base and our content portfolio, which engages a variety of audiences and diversifies our product offering.

There are a number of fundamental factors that we look for in our studio partners. We look for brands that are bold but make decisions backed by data and research. We love innovation and seek out projects that push our imagination and leave a positive mark on the industry.

We want to work with creative and passionate people, who share the same drive as we do in delivering cutting edge content. Authenticity is essential, as we aim to remain true to ourselves, to our ethos, and to each other.

This shared passion and vision allows us to create memorable experiences for players. We are able to boast a catalogue of iconic titles and a constant stream of innovative content that includes the biggest range of jackpot products.

Our diversity is our strength, and it was evident in the quality of work produced and delivered over the past year. We’ve exceeded expectations on multiple fronts and I can’t wait to see how our teams raise the game even further in the coming months.

At Games Global we endeavour to go above and beyond to ensure high-quality products are delivered. We thrive as a team and succeed as one. Together, we achieve. Together, we can Be The One.

Industry News

IGT Earns Top Score in Human Rights Campaign Foundation’s 2023-24 Corporate Equality Index



Reading Time: 2 minutes


International Game Technology PLC (IGT) announced that it received a top score of 100 on the Human Rights Campaign (HRC) Foundation’s 2023-24 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.

The 2023-24 CEI includes 1384 participants and showcases how US-based companies promote LGBTQ+ friendly workplace policies in the US and abroad. The educational arm of the nation’s largest LGBTQ+ civil rights advocacy group, the HRC Foundation rated businesses on detailed criteria across four central pillars:

  • Non-discrimination policies across business entities.
  • Equitable benefits for LGBTQ+ workers and their families.
  • Supporting an inclusive culture.
  • Corporate social responsibility.

“IGT being recognized once again with a top score in HRC’s 2023-2024 Corporate Equality Index demonstrates our commitment to delivering an inclusive workplace culture where LGBTQ+ employees are welcomed and valued. Over the last few years, IGT has implemented a variety of important policies, practices, and benefits to make IGT a more inclusive employer for LGTBQ+ professionals, elevate company-wide allyship, and support IGT’s objective of continuous DEI learning and improvement,” said Brian Blake, IGT Vice President, Diversity, Equity & Inclusion.

“For well over two decades, businesses have played an important role in furthering LGBTQ+ equality by centering employee needs and voices when it comes to workplace inclusion. While there is much more work to be done, year-over-year growth in CEI participation is evidence of a business community that recognizes the responsibility and value in upholding equity and inclusion. Our goal at the Human Rights Campaign Foundation is to work in a spirit of partnership with companies, providing educational resources, leading benchmarking, and collaborating on ways for businesses to support the LGBTQ+ community,” said RaShawn “Shawnie” Hawkins, Human Rights Campaign Senior Director of Workplace Equality.

Since 2018, when IGT created the Office of Diversity & Inclusion (now the Office of Diversity, Equity & Inclusion), the Company has implemented a range of programmes, policy and systems changes, and leading practices that have promoted all dimensions of diversity to make it a more attractive and inclusive employer. These actions include:

  • Implementing more inclusive and equitable hiring processes, including utilising LGBTQ+ job boards to post positions.
  • Creation and support of employee-led and executive-sponsored Employee Impact Groups (EIGs) to work cohesively with IGT’s DEI team and support the development of new programming and policies.
  • Facilitating mandatory and elective employee training courses that help support IGT’s diversity, equity and inclusion initiatives, including training on unconscious bias, cultural awareness and harassment.
  • Establishing gender transition guidelines to best support an employee and their manager, human resources business partner, or an employee’s dependent who is transitioning.
  • IGT’s commitment to LGBTQ+ employees extends to the Company’s global offices and facilities through its transgender-inclusive restroom/facilities policy and gender-neutral dress code policies.
  • The voluntary option for employees to personally select and share their preferred pronouns. Respecting and creating space to recognise gender identity is a core element of DEI at IGT.
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Industry News

Genius Sports Launches FanHub ID, the First Unified Fan Identification Solution for Advertising



Reading Time: 2 minutes


Genius Sports, the global leader in sports data and technology, launched an innovative new identification solution, FanHub ID. The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.

With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline. Leveraging the Genius fan-based identity graph, Genius Sports puts the power back into the hands of the marketer and content owner to reach, engage, measure and capture audiences across channels in an always-on ecosystem. The new FanHub ID revolutionises sports advertising and marketing by offering a single, unified profile for millions of sports fans, enabling customers to find their audience in contextually relevant content across programmatic and digital channels.

“Sports fans make up the world’s most passionate audiences, but marketers and content owners still struggle to identify, measure, and engage their fan personas. FanHub ID gives them the ability to activate fan data to enable long-term loyalty,” Manny Puentes, GM of Advertising at Genius Sports, said.

The new technology will be rolled out and made available to all existing Genius Sports customers. The key benefits of FanHub ID include:

  • Sports content owners can better understand and engage their fans to generate incremental sponsorship dollars.
  • Fanbases can finally be found across multiple marketing channels and reached with privacy-compliant personalised messaging.
  • A single, unified profile for millions of sports fans enables brands to run relevant ad campaigns to specific sports audiences based on their individual interactions and preferences.

“FanHub ID drives immediate impact to current Genius Sports customers by helping them better understand their audience and extend their sponsorship dollars beyond their owned and operated content. Sports content owners will finally have the insights they need to drive deeper engagement and find the most valuable fans of the future,” Josh Linforth, Chief Revenue Officer at Genius Sports, said.

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Industry News

Experts from Las Vegas and Macau to Appear at Arabian Business Casino Countdown Conference



Reading Time: 2 minutes


Some of the world’s biggest casino bosses from Las Vegas and Macau have been confirmed to speak at “Casino Countdown,” the first-ever Arabian Business Conference to focus entirely on gaming. The event will take place at The Atlantis, Royal on January 25 next year, from 9 am.

The stellar line up is being led by Debra Nutton, an industry legend with experience working at MGM, Bellagio and Wynn Resorts. She will deliver a keynote on the opportunities and challenges the industry faces, along with revealing the best practices and innovations the ecosystem will need to keep in mind.

Also confirmed to speak is Alex Dixon, the President and CEO of Q Casino and DRA. Another industry legend who worked in Las Vegas, Dixon has previously held senior leadership roles at MGM Resorts International, Caesars Entertainment Corp, and Goldman Sachs & Co. Dixon will delve into the financial intricacies of the gaming landscape, while outlining the investment model and prospects for potential operators, including the positive economic impact on local communities.

The UAE announced this year the appointment of its first-ever gaming regulator – the General Commercial Gaming Regulatory Authority (GCGRA) – and regulations are set to play a key part in any growth of the industry.

One of the world’s most renowned lawyers in gaming, Antonio Lobo Vilela, is flying in from Macau to speak on the topic. He previously played a key role as the senior legal adviser to the Macau Gaming Commission, where he oversaw the first gaming concessions in the special administrative region. Vilela will deliver insights into successful regulatory models and best practices, while touching on the trends of gaming regulations worldwide.

The event will also have a special focus on technology including the opportunities in the thriving world of Web 3.0. The UAE is a global pioneer in this field, with Dubai already unveiling a plan to become a hub for metaverse development. One leading firm in this arena, metaverse-focused specialist Megavrse, will showcase how consumers will be able to experience gaming virtually, and the impact this could have for the ecosystem both in the region and further abroad.

Other key speakers will be announced in the coming days.

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Prague Gaming and TECH Summit 2024


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