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Playmob acquired by PlanetPlay parent to create new green video games powerhouse

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Sphaira Innovation, a not-for-profit harnessing the power of people and technology to make positive change, has acquired video games market insights specialist Playmob.

The deal, for an undisclosed sum, creates a formal relationship between Playmob and Sphaira Innovation’s PlanetPlay, which is bringing the games industry and players together to fight climate change.

Playmob CEO Jude Ower – who now becomes Chief Strategy Officer (CSO) of Sphaira UK – has worked closely with PlanetPlay on the launch of its Make Green Tuesday Moves campaign, which aims to help games studios and players make important real-world impact in the fight against climate change.

Alongside PlanetPlay CEO Rhea Loucas, Ower also recently led a games industry delegation to the UN Development Programme’s (UNDP) Climate Promise event at UN HQ in New York – an initiative to support countries as they increase their climate action contributions.

Meanwhile, Ower is also the Co-Founder of the Playing For The Planet Alliance and Co-Author of the recently published book ‘Gaming for Good: Unlocking the Power of Gaming to Create a Better World for Us All’, which also supports green projects via PlanetPlay.

And in 2021, she worked with the UNDP on the ‘People’s Climate Vote’, the biggest survey of consumer attitudes towards climate change, which was facilitated through Playmob’s innovative game insights platform and reached 33 million gamers worldwide. The survey had 1.2 million validated votes in 50 countries around the world.

She is speaking this week at the UK Government’s Department for Business & Trade GREAT FUTURES event in Riyadh, Saudi Arabia, where she is discussing how the UK video games industry can work with Saudi Arabia in areas such as gaming and sustainability. She is joined at the event by Sphaira Innovation UK Chairman and Sphaira Innovation AG Board Member Dirk van Daele.

Working alongside PlanetPlay under the Sphaira Innovation umbrella, Playmob is again working with the UNDP on a new and even more ambitious international study of whether people consider climate change to be a global emergency, and how they would like their countries to tackle the issue.

Sphaira Innovation UK CSO Jude Ower said: “Playmob’s mission is closely aligned with PlanetPlay, and we are delighted to announce that we are merging our important efforts, and Playmob is being acquired by PlanetPlay. Through the projects we have been working on together, it is clear that our partnership is a strong move for our industry and pushing the sustainability x gaming agenda forward. PlanetPlay and Sphaira is the right home for Playmob and we are excited for the next part of our green gaming journey together.”

Sphaira Innovation UK Chairman & Sphaira Innovation AG Board Member Dirk van Daele offered: “After having been accepted by major game studios and music artists in supporting our not-for-profit eco donate platform, we are excited for Playmob and Jude to join us. Her efforts and established track record in ‘playing for good’ will help us to scale even faster for the benefit of the climate.”

PlanetPlay CEO Rhea Loucas added: “PlanetPlay as a disruptive NPO is constantly seeking innovative solutions for engaging billions of gamers as part of our mission to combat climate change. We have already been working closely for a long time with Playmob and Jude Ower on a few exciting projects; with the acquisition, we will be able to join forces and achieve our goal together. With three billion players around the world, and through the combination of our gaming and sustainability efforts, we can all collectively make a difference for our planet.”

Aquisitions/Mergers

FDJ’s tender offer for Kindred succeeds, creating a European gaming champion

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FDJ’s tender offer for Kindred succeeds, creating a European gaming champion
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La Française des Jeux (FDJ) announces the success of its tender offer for Kindred Group plc, a leading player in the online betting and gaming sector in Europe.

At the end of the offer period ending on 2 October, 195,659,291 Kindred Swedish Depository Receipts (SDRs), representing 90.66% of the Group’s capital, were tendered. FDJ had also acquired 2,400,000 Kindred SDRs directly from Veralda, representing 1.11% of the Group’s share capital.

With the condition precedent of controlling more than 90% of Kindred’s share capital1 fulfilled, FDJ decided to complete the acquisition of Kindred Group plc. Settlement-delivery for Kindred shareholders who have tendered their SDRs to the offer will take place from 11 October and FDJ will implement a squeeze-out procedure on Nasdaq Stockholm.

In addition, FDJ announces that it is extending its offer until 18 October 2024 at 5 p.m. CEST to enable Kindred shareholders who have not tendered their shares to do so on unchanged terms, i.e. SEK 130 per SDR. Settlement and delivery will take place from 29 October.

Kindred is one of the top five online betting and gaming players in Western Europe, present in seven of the top ten European markets, chief among them the Netherlands, the UK, France, Sweden and Belgium. It offers a comprehensive online offering (sports and horse betting, poker and casino), operating brands such as Unibet and 32Red.

This transaction of nearly €2.5 billion creates a European champion with a diversified and balanced profile, based on monopoly activities, primarily lotteries, in France and Ireland, and on online sports betting and gaming activities open to competition in Europe.

The new combined group resulting from this offer will generate around 26% of its revenue internationally, and its online gaming range open to competition will account for around 27% of its business.

Stéphane Pallez, Chairwoman and CEO of the FDJ Group, said: “I am delighted to announce today the acquisition of Kindred, a leading European player in the competitive online betting and gaming sector. Kindred has strong brands, recognised technological excellence and an attractive growth and profitability profile, all of which will bolster FDJ’s strengths. The two groups also share high standards for responsible gaming and a business model that combines performance and responsibility. This acquisition creates a new European champion that intends to pursue its strategy of sustainable and profitable growth for the benefit of all its stakeholders.”

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Aquisitions/Mergers

DAZN Acquires Exclusive Global Broadcasting Rights to Super League Basketball

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DAZN Acquires Exclusive Global Broadcasting Rights to Super League Basketball
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DAZN, the world’s leading sports entertainment platform, has secured the exclusive broadcast rights for the new Super League Basketball (SLB), with all games to be aired for free to audiences worldwide. With the season beginning on Friday 27 September, the agreement grants DAZN comprehensive rights to broadcast the men’s competition globally, including to the domestic UK audience.

DAZN will create a dedicated on-platform environment for Super League Basketball which will house live and on demand content from across the competition. Fans will be able to enjoy action from the league, all of which will be available at no cost.

The deal comes at a pivotal moment in British basketball history, as Super League Basketball recently announced the unification of the elite men’s and women’s leagues under one brand. This unification aims to increase the visibility of basketball in the UK and to worldwide fanbases.

DAZN’s unparalleled scale and significant basketball audience is uniquely poised to supercharge the growth of SLB. This strategic partnership marks an opportunity for British basketball with the commitment of DAZN, as the exclusive broadcaster, to work collaboratively to find innovative and personalised ways of creating content, engaging fans and reaching new audiences.

Shay Segev, CEO of DAZN Group, said: “We want to use our reach and industry-leading technology to bring these competitions to existing and new audiences, fostering a truly fan-centric global community. Super League Basketball is at a turning point in its history and is a property with exceptional potential for commercial growth – we are delighted to add it to our growing international portfolio of basketball and to join them in building an exciting future. DAZN is rapidly becoming the global Home of Basketball and SLB will form an important part of this.”

Through its agreement with FIBA, which includes Courtside 1891, DAZN also streams live FIBA matches, including FIBA World Cups, as well as all FIBA Continental Cup competitions and U19/U17 World Cups. Users can also watch live and on-demand regional club competitions, such as the Basketball Champions League, the Intercontinental Cup, the EuroLeague Women and the East Asia Super League, as well as national leagues such as, the NBL, the Japanese B. League and others.

Vaughn Millette, interim Chair of Super League Basketball, said: “We are delighted to partner with DAZN for our global broadcast media rights. From our earliest conversations, we’ve been impressed by DAZN’s unwavering passion to promote and grow the sport of basketball. Bringing innovation and imagination to enable us to best serve our fans, the teams and continuous broadcast coverage of the league.

“Over the last few years, DAZN has demonstrated its commitment to growing the sport by securing numerous international basketball rights. SLB’s addition to this line-up, means that fans will find a broadcast home for basketball on DAZN. Super League fans will be able to watch every game live and free to air as we take our place alongside the likes of France and Italy’s elite national basketball leagues. We can’t wait to get started.”

Through the dedicated Super League Basketball environment on DAZN, content from across the English competitions will be positioned alongside DAZN’s other free offerings, marketed to both its main subscriber base and basketball enthusiasts globally. With a user interface initially available in English, the service will expand to up to seven languages, including Spanish, Italian, German, Japanese and Portuguese in select markets.

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Aquisitions/Mergers

WA.Technology announces acquisition of global iGaming technology powerhouse, Onseo

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WA.Technology announces acquisition of global iGaming technology powerhouse, Onseo
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iGaming solutions provider joins forces with the technology provider for some of the largest names in the industry.

WA.Technology, the award-winning B2B iGaming solutions provider, is thrilled to announce its strategic acquisition of iGaming development heavyweight, Onseo.

This landmark acquisition marks a new chapter in WA.Technology’s journey as it brings its game production capabilities, sportsbook and platform expertise, and other skills in-house, adding even more strength to the provider’s full spectrum of iGaming solutions which already includes WA.Platform, WA.Sports, WA.Casino, WA.Affiliates, WA.Lottery and WA.Fantasy.

By strengthening its development expertise, WA.Technology’s will be able to offer operators across its network access to an abundance of cutting-edge capabilities spanning the sports betting, platform, casino and sweepstake verticals, now provided in-house and on-demand.

Onseo has amassed decades of experience in building the technologies that make the gaming space work. During that time, the brand has curated a customer base which features some of the industry’s biggest names.

Onseo’s 700+ strong team of developers will be able to offer WA.Technology’s clients new features, quick turnarounds, and rapid customisation.

Commenting on the acquisition, WA.Technology CEO Tim Scoffham, said: “We are absolutely thrilled to welcome Onseo to the WA.Technology family! We have already been a customer of theirs for a while – their ability to deliver high-quality technology quickly truly makes them a force to be reckoned with. Their client base is a clear testament to their quality.

“This acquisition has been in the works for quite some time. It marks an incredibly exciting new chapter for WA.Technology as we now bring huge capacity in-house. Onseo is the perfect addition to our ecosystem; their expertise will allow us to not only upsell our own portfolio of products but will enable us to also deliver new and exciting experiences for our partners around the world.”

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