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Bookmakers to Donate Britannia Profits to Top UK Charities

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A host of British bookmakers will donate all profits from this year’s Britannia Stakes race at Royal Ascot to a raft of top UK charities.

For the fifth year running profits from the world famous feature handicap on June 20 will be split between a new group of good causes, Prostate Cancer UK, Ascot Racecourse Supports, Missing People, Heros, GoRacingGreen and the Churchill Lines Foundation.

Betting and Gaming Council members Flutter (Paddy Power, Betfair, Sky Bet), Entain (Ladbrokes, Coral), Evoke (888 William Hill), Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, LivescoreBet, Fitzdares, Star Sports, QuinnBet, Tote and Bet with Ascot have all signed up to the fundraising initiative.

They will hand over all profits made from win and each-way bets, after levy and duties are deducted, on the iconic big-field heritage handicap.

And if bookmakers fail to make a profit on the race, they have agreed to make a combined donation of £200,000 to be split among the nominated charities.

Since its launch the Britannia Stakes initiative has raised just under £3 million from BGC members for a host of worthy causes.

In total, since 2019, BGC members have raised in excess of £6 million for a range of health, sport and veterans charities including Prostate Cancer UK, Sue Ryder, NHS Charities Together, the Royal Navy & Royal Marines Charity, ABF the Soldier’s Charity and the RAF Benevolent Fund.

Michael Dugher, CEO and Acting Chair of BGC, said: “I am absolutely delighted that BGC members are once more raising vital funds at the Royal Meeting for some of the country’s top charities.

“To date, the BGC’s Britannia Stakes Charity Bet campaign has raised nearly £3 million for a host of good causes, and on behalf of the BGC and our members, we are proud to once more celebrate this iconic race, and raise vital funds along the way.

“Tens of millions of people up and down the country enjoy a flutter each month and I’m delighted that some of the country’s biggest bookmakers will once again donate their profits from one of Royal Ascot’s top races, the Britannia Stakes. I am once again indebted to everyone at Royal Ascot for their continued support.”

Laura Kerby, Chief Executive of Prostate Cancer UK, said: “I would like to thank everyone at the Betting and Gaming Council and their betting operator members for their wonderful gesture in once again helping donate vital funds to Prostate Cancer UK.

“As a charity, we want all racing fans to be aware of their risk of prostate cancer and major events like the Britannia Stakes help us increase awareness within the racing community. 1 in 8 men will be affected by prostate cancer, it’s the most common cancer in men, and an early diagnosis can save your life.

“Money raised by this brilliant incentive will fund ground-breaking research towards a screening programme, so we can catch prostate cancer early and save lives.”

Alastair Warwick, Chief Executive at Ascot Racecourse, said: “We are hugely grateful once more to the members of the Betting and Gaming Council involved in this generous initiative which has raised so much money for worthwhile causes since 2020.

“We are thrilled that Ascot Racecourse Supports will be a beneficiary again and look forward to being able to further support our community programme in 2024 and beyond.”

Betting shops support 42,000 jobs on the UK’s hard pressed high streets, contribute £800 million a year in tax to the Treasury and another £60m in business rates to local councils.

Meanwhile, the entire regulated betting and gaming industry in the UK supports 110,000 jobs, generates £4.2bn in tax and contributes £7.1bn to the economy.

BGC members also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the betting levy.

Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

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CreedRoomz to Showcase at iGB Live Amsterdam 2024

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CreedRoomz is thrilled to be part of iGB Live Amsterdam 2024, happening from July 16th to July 19th.

At iGB Live Amsterdam, CreedRoomz will showcase its latest gaming solutions aimed at enhancing player experiences and supporting operator success. Explore CreedRoomz’s diverse gaming portfolio, featuring a wide range of offerings tailored to meet the dynamic demands of the gaming industry.

Attendees will discover the live casino offerings including Generic API, Dedicated Tables & Studios, and land to live technologies designed to elevate gaming experiences. From classic favourites to innovative new games, CreedRoomz is committed to delivering exceptional gaming experiences.

Join CreedRoomz at Stand 12-B40 to explore exclusive previews of the company’s upcoming projects. Don’t miss the opportunity to connect with the team and explore potential partnerships.

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Navigating International Regulatory Landscapes: A Guide for Expanding iGaming Businesses

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Navigating International Regulatory Landscapes: A Guide for Expanding iGaming Businesses
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Boris Pashnev, CEO of Alpha Affiliates

Taking an iGaming business global opens up vast possibilities for expansion and progress. However, along with new markets and opportunities, comes the complex regulatory landscapes of different countries. To ensure a smooth and compliant expansion, businesses must familiarise themselves with international legal frameworks and understand regulatory considerations. Still, it is much easier said than done.

As a business working closely with iGaming brands, we at Alpha Affiliates have first hand experience expanding within these new regulatory landscapes. We have helped several iGaming operators and affiliates to grow their businesses and comply with the regulations in various jurisdictions. Moreover, in the last year, we have successfully expanded our own business into new geographical markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This expansion not only broadened our global reach but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.

This is the hope for many aspiring iGaming operators looking to go global. So, how can businesses successfully navigate new regulations when expanding their business globally?

 

Make regulation your team’s number one priority

In the iGaming world, regulations must be the cornerstone of your business strategy to going global. You need to go in with the mindset that it isn’t just about compliance – it’s about building a sustainable, reputable business. Only with this mindset, can you successfully launch an iGaming business, and develop long-term trust and support from regulators and consumers alike.

By making regulation your foundation, you’re sure to be on track for success. Of course, for any CEO, this starts by looking to the regulatory experts, and putting together a dedicated compliance team who can manage and advise on the regulatory landscape in the region you are looking to expand into.

For instance, in the case of licensing, operators should seek assistance from their in-house legal departments who can ensure licensing application requirements to be met and the corporate structure to be set up properly. This way they can prevent making any mistakes when switching their operations to comply with the new guidelines and ensure that they set up a well equipped and responsible environment for their players.

By having a dedicated team focused on regulation, operators can confidently and consistently ensure their operations meet regulatory guidelines within new regions.

 

Remain flexible and embrace new frameworks

Regulation is always subject to review and change  – it’s a natural part of progress to ensure consumers, and businesses are better served and protected.

We saw this most recently with Curaçao’s new regulation known as the National Ordinance for Games of Chance, or LOK, which set out new requirements for anti-money laundering, fraud prevention and player protection. The LOK framework changes brought new change, and with that new considerations for iGaming operators to address. Operators had to reflect and adjust the ways in which they disclose certain information, ensure data protection, address anti-money laundering, privacy measures for gaming and monitoring tactics.

Alongside the regulatory changes, the licensing fees also increased, in order to foster a safer and more responsible environment. And the licensing process changed too. The Gaming Control Board (GCB) opened the new licensing portal on September 1st earlier last year, leaving iGaming companies with two options – to either apply for new licences and follow the regulations outlined in the LOK, or register as sublicensees.

This is a prime example of how quickly things can change, and the need to remain flexible and ready to adapt when expanding into different regions. To stay ahead, it’s important to conduct regular regulatory assessments, budget for potential increases in licensing fees and develop flexible systems that can adapt to new requirements.

Consider creating a regulatory roadmap for each market you’re entering and operating in, from the current requirements, anticipated changes, plus your strategy for addressing them.

 

Take responsibility: Prioritise player protection

Remember that any international authority or regulator will want to see that player protection is not only met, but prioritised. After all, responsible gaming isn’t just a regulatory requirement, it’s a business imperative.

Ensuring your operations develop comprehensive responsible gaming policies, including self-exclusion programmes, session time limits, and staff training in identifying and addressing problematic iGaming behaviours, will be key.

At Alpha Affiliates, we encourage users to act conscientiously by providing a safe and organised platform to advertise their offerings. We are committed to ensuring responsible gaming is upheld in our services globally and make sure to follow regulations, only expanding into regions in which iGaming is properly regulated.

It’s crucial to consider how you can improve your policies to better protect players – as this will be a number one concern for regulators internationally. We implement industry-standard measures for players who want to control their gambling habits. These include applying various limits on losses, deposits and bets. In addition, we make sure to display reminders for the amount of time spent in a casino and for players to take a step back to step away and cool off. I’d encourage other operators to do the same.

 

Be patient and carefully lay down the groundwork

Launching abroad successfully takes a well-thought-out and well-planned strategy. It also requires a lot of patience. “Getting your ducks in a row”, and laying down the groundwork will take time and intricate planning.

Starting the process early is important. When it comes to international expansion, regulation is a huge aspect that cannot be rushed. It can be all the difference in business success, and business failure. It requires rigorous due diligence to ensure all requirements are met, and all licensing documentation is ready.

By meticulously crafting and executing a regulation-first international expansion strategy, businesses can put themselves in the best possible footing for growth globally. Regulations are important across all sectors, but in the iGaming world where adhering to tight regulation is imperative, operators must make it the foundation of all business. The path to international expansion may be complex, but with the right approach, operators can capitalise on the exciting opportunities in new markets and drive remarkable growth.

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SOFTSWISS Game Aggregator Leads iGaming as Largest Content Hub

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SOFTSWISS Game Aggregator Leads iGaming as Largest Content Hub
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In Q2 2024, the SOFTSWISS Game Aggregator,  a leading iGaming content hub, expanded its portfolio to over 23,500 games, marking a 46% increase compared to Q2 2023. This milestone has established it as the largest content hub in the market.

The SOFTSWISS Game Aggregator offers diverse content across various regions, focusing on Europe, LatAm, and Africa. In South Africa, it recently received a Letter of Certification (LoC) from the National Regulator for Compulsory Specifications (NRCS) for several providers popular in this region, including Spribe, Evolution, and Pragmatic. This certification enables clients to operate in South Africa by integrating popular games through the SOFTSWISS Game Aggregator.

The tool provides high-quality service and robust software, boasting a 99.9% uptime, which is especially crucial in regions with unstable internet connections. Additionally, the Game Aggregator team offers features to enhance casino performance, focusing on the most essential metric in the industry – player engagement.

All Game Aggregator’s clients, whose number grew to 1,087 in Q2 2024, can seamlessly and quickly integrate the SOFTSWISS Jackpot Aggregator, join the Network Jackpot, and launch branded jackpots. To boost engagement and social interaction, the Game Aggregator has also upgraded its Tournament Too by adding crash games.

The effectiveness of these engagement tools is evident in the growing Bet Count, which totalled over 42,300,000,000 in Q2 2024, a 13% increase from the previous quarter.

“Our growth over this half a year has been remarkable,” says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. “Reaching over 23,500 games is a milestone that establishes us as the largest content hub. But what I am most proud of is our technical and service team, who drive our product’s growth and meet our clients’ needs and requirements. According to Kantar research, 51% of partners have given SOFTSWISS a perfect 10 rating. These results highlight our dedication to innovation and superior gaming experiences.”

This week, on 17–18 July, the SOFTSWISS team will meet with all partners at iGB Live!, stand 12-F30, and showcase its innovative solutions, robust tools, and a vast array of games to ensure a superior gaming experience.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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