William Hill unlocks the power of human engagement with 2mee

Tier-one operator is using the company’s cutting-edge HoloMessage® solution to take player engagement to the next level with a 340% uplift compared to banner ads

2mee, the pioneering technology platform that allows brands to engage with consumers through the power of human connection, has signed a breakthrough agreement with powerhouse sportsbook and casino operator, William Hill.

Through this partnership, William Hill will leverage 2mee’s proprietary HoloMessage® solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up.

The partnership has proven to be transformational for Hills, which is already using HoloMessage® to scale engagement among reachable customers from its active player base and create awareness of personalised bonuses and offers while increasing its net promotor score and user lifetime value.

Moving forward, Hills will begin deploying HoloMessage® at critical decision points throughout its customer journey. Influencers will be empowered to record messages directly from their smartphones and deploy them via the 2mee platform.

For its first campaign, William Hill targeted a segmented audience with a HoloMessage® aimed at driving players to opt-in to marketing campaigns. The results were extraordinary: a single influencer HoloMessage® impression outperformed 31 days of a persistent banner ad by an incredible 340%.

The campaign achieved an average engagement rate of 55% with a peak of 64.9% leading to a major increase in customer opt-ins which is expected to deliver a substantial increase in projected annual revenue.

2mee’s HoloMessage® has a myriad of use cases for operators such as William Hill. This includes delivering important educational and information messages around compliance and responsible gambling, especially when it comes to player onboarding where a lack of education around the process often leads to significant drop-off.

Additionally, HoloMessage® can be utilised for player retention efforts and win-back campaigns, ensuring continued engagement with existing players and re-engaging lapsed ones.

James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.

“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage® can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”

Matt Baulk, Head of Personalisation & Product at William Hill, added: “We’ve achieved remarkable success with our initial deployment of HoloMessage®, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly”.