eSports
Pepsi To Energize Esports World Cup In New Partnership

The Esports World Cup Foundation (“EWCF”) is pleased to announce it has joined forces with Pepsi for a strategic partnership which will see both parties collaborate to level up experiences for fans at the inaugural Esports World Cup (“EWC”) this summer in Riyadh, Saudi Arabia. As a strategic founding partner committing to a multi-year deal, Pepsi will further build on its commitment to helping unite the realms of sports, entertainment, and esports.
Centered around co-creating unmissable moments, Pepsi and the EWCF will work together to provide fans with exciting activations to elevate the esports landscape in Saudi Arabia and cement the Esports World Cup as a truly memorable event. Fans can expect interactive and immersive experiences such as the Rockstar Bar, where they can get energized with a selection of drinks and spend time in between matches in the karaoke box. In addition, Pepsi is the naming partner of the Falcons venue, called “Falcons HQ by Pepsi”.
“We are proud to partner with such an iconic brand in Pepsi to energize fans for a memorable summer at the Esports World Cup,” said Pepsi Representative “Fans are truly what bring esports events to life, and it’s great to work alongside Pepsi who shares in our vision and commitment to elevating their experiences. ”
Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.
-
Latest News7 days ago
Exploring the Most Popular Online Casino Games in Europe
-
Africa7 days ago
EGT Digital with one more significant achievement in South Africa
-
Africa6 days ago
The Top 5 Welcome Bonuses South African Online Casino Players Can Look Forward to in February 2025
-
eSports7 days ago
Esports World Cup Foundation Announces Partnership with Riot Games as VALORANT Joins League of Legends and Teamfight Tactics at EWC 2025
-
Latest News7 days ago
Swintt unearths the riches of Ancient Egypt in Horus Treasure
-
Industry News7 days ago
Amusnet to Participate in Enada Primavera 2025
-
eSports6 days ago
CHESS GRANDMASTER MAXIME VACHIER-LAGRAVE SIGNS FOR TEAM VITALITY
-
eSports7 days ago
F1 Esports: another four races in Stockholm for Scuderia Ferrari HP