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SOFTSWISS and iGaming Companies Going Green



Reading Time: 3 minutes

The iGaming industry has seen unprecedented growth in recent years, with gamers all over the world logging on to wager and play at their favorite sites. With so much action and development, many companies are starting to evaluate their impact on the environment and take steps to go green. One such company is SOFTSWISS, which is leading by example. The company is putting rules in place that will truly make a difference.

Updating old company policies to support a greener future within the iGaming industry is important. While some regulations are put in place by governments, many businesses are starting to implement their own rules and practices to ensure a bright future for all. This is especially true for international offshore iGaming sites, which cater to a diverse multinational audience. While punters often seek out the best offshore sportsbooks that offer unique bonuses and a wide variety of games in order to bypass tough local restrictions, a growing audience is also looking for platforms that are environmentally friendly. For international sites that cater to a global audience, the need to update old policies and turn a new, greener, leaf, has never been more relevant. By adopting eco-friendly practices, these sites can help the planet, appeal to a wider audience, and also help their own bottom line.

As mentioned above, one company is truly leading by example. SOFTSWISS is a software producer for online casinos and bookmaking websites. This company is taking its environmental efforts seriously and has put rules in place to ensure that they are helping, not hindering, a green tomorrow for our planet.

In fact, on World Environment Day 2024, SOFTSWISS announced several new initiatives that they are launching to support a greener future. Their effort is mostly aimed at reducing their own environmental impact and also promoting sustainability within the broader iGaming sector. During the announcement, it was made clear that the company intends to adopt green office practices, support environmental causes, and more. Andrey Starovoitov, the company Co-CEO, says that the initiatives are intended to “draw attention to the critical importance of our planet’s health”.

Energy efficiency is one area that SOFTSWISS is targeting specifically. The team at SOFTSWISS has created high-tech spaces that use renewable energy sources to help reduce their overall environmental footprint. Beyond helping the planet and reducing their environmental impact, the team at SOFTSWISS will also reap financial benefits, as these changes are set to lower their operational costs as well. A win for the planet and a win for SOFTSWISS.

In the office, the company is also making some changes. The team has committed to reducing how much paper they consume. To achieve this, they will start using a digital documentation system. In addition, they will promote recycling within the office and support staff who want to go green at home, too.

Beyond office updates, environmental leaders at SOFTSWISS are also involved with CSR programs that support green causes. Projects and programs include things like tree planting efforts and education programs. By supporting these causes, the company can truly make a difference and change the future of our planet.

While SOFTSWISS is certainly leading by example and doing an amazing job, they are not alone in their efforts. Many other iGaming businesses are starting to go green in an effort to conserve energy, help the planet, attract eco-friendly consumers, and boost their bottom lines at the same time.

Environmental conservation is not left to businesses alone. In many regions, governments are also putting stricter rules and laws into place to help conserve resources and protect natural assets. While some companies are implementing change on their own, rules put in place by the government will be the encouragement that all businesses need and will ensure that everyone is on the same page when it comes to a greener tomorrow.

While the iGaming industry will likely continue to grow and develop in the coming years as more players turn to online casinos and crypto casinos to wager, it’s important that businesses and local governments are taking action now to ensure a sustainable future for all. By doing this, we can ensure that industries like iGaming have a long, bright future and can co-exist and support our planet’s health at the same time.

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Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports



Reading Time: 2 minutes


  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports


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Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender



Reading Time: < 1 minute


Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.


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MERKUR Community support England Hockey’s Olympic Legacy vision



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The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”


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