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Sweden Tightens Online Gambling Regulations: What it Means for Roulette Enthusiasts



Reading Time: 6 minutes


Online gambling has become popular in all parts of the world. People simply love to test their luck from the comfort of their room and make their free time more entertaining. The Swedish market is one of those that have managed to make progress for a relatively short period. For those who do not know, the first licenses in Sweden were issued in 2019. Since then, a lot of gambling brands have gotten licenses and offered a diversity of games to Swedish casino enthusiasts.

Yet, things are becoming turbulent in the iGaming section because of the latest laws and regulations. The newest changes will certainly impact both casino companies and players. Some people believe the newest changes are great, while others think they are too strict. We would like to discuss this topic on this page. We will let you decide on your own whether these gambling laws are a good decision or not. Let’s go!

Latest Gambling Laws Changes in Sweden

The purpose of gambling laws is to protect both players and casino businesses. All the casinos that want to work legally in the Swedish market will need to apply for a license. The license in Sweden is issued by the so-called Swedish Gaming Authority. This regulatory body got approval from the government to issue the license to all the businesses that meet the specific set of requirements.

Logically, the latest decision that the government is slowly announcing day by day will impact the way online casinos work. At the same time, it will also impact gamblers, particularly those interested in online roulette, and make their gambling sessions slightly different. Here are the top 3 changes everyone in Sweden (as well as people traveling there) must be aware of!


Increased Taxes

One of the reasons Sweden approved the legalization of this industry is the improvement of the national economy. Many residents of this lovely country have shown interest in online gambling. Such a demand should not surprise anyone since there are many benefits of online gambling that land-based casinos can’t offer. Financial and economic experts have realized that casino taxes can be another source of income for the national budget.

It turned out that such a decision was actually good. During the pandemic, a lot of people decide to stay at home and use the online world to entertain themselves. Online casinos have managed to gain huge popularity during that period. Logically, their revenue jumped, which automatically represented a new source of income for the country. Back then, the government decided to tax 18% of casino income, which was a rule that casino operators have easily accepted.

With the latest law changes, the tax will be 22% of gross gaming revenue. Such a requirement will start to be applicable on July 1, 2024. The government gave a clear statement on why the officials had decided to make such a change. In the beginning, they wanted to give the market the chance to grow. Now, from their point of view, the gambling market is stabilized enough. Based on the government’s calculations, this decision will ensure around 45 million Euros each year for the national budget. In a crisis moment, this seems like a legitimate decision, doesn’t it?

Yet not everyone agrees with that. The Online Gaming Industry Association is deeply disappointed by such a decision. They think that the government does not understand the needs of the gambling market in Sweden. iGaming experts even claim that the entire market will reach the channelization minimum they had before the regulations were applied in 2019. We are yet to see what will happen here.

Stricter Licensing Requirements

In 2018, 16 gambling brands got a license from the Swedish Gambling Authority. They were valid from January 1, 2019, which is considered to be the date of the online gambling revolution in Sweden. It is important to highlight that the Swedish Gambling Authority is the only valid regulatory body that has approval from the government to issue licenses.

The license confirms the legacy and legality of any casino site in Sweden. This regulatory body controls and maintains casino gaming, poker, bingo, sports betting, fantasy betting, and certain types of lotteries. Currently, this authority can provide six different types of licenses, and some of the crucial ones are Licenses for land-based commercial gambling, licenses for commercial online gambling, licenses for betting, licenses for gambling on ships and so on.

So, how does the licensing process work? First, online casinos must fill out the application form, which requires them to provide details on their business. For example, they need to provide Annex A and B documents, business plans, financial documentation, company registration certificates and so on. Then, they need to provide the results of independent testing that confirm the casino’s complete randomness.

Additional requirements for gambling brands need to be met. The casino’s owner must not have any criminal records in the past and should not have been involved in any financial scandals. Also, the person behind the casino must have knowledge and expertise within the industry. Finally, the casino brand must participate in different responsible gambling actions to ensure the complete safety of the players.

Generally speaking, licensing requirements are getting stricter day by day. Most people are positive about this fact since they want to gamble in safe conditions. Plus, a more regulated market will only attract new casino brands around the globe, which will improve the overall offering and meet the expectations of every Swedish player.

Ultimately, the Swedish government announced additional anti-money laundry actions, which makes the entire process of issuing licenses even stricter.


Player Protection Measures

Despite the improvement of the national budget, Swedish officials have focused on the safety of the players. Even if the casino site is safe and proves the complete randomness of the games, the safety of each player is not 100% guaranteed. We won’t hide the consequences that online gambling can bring. Everyone is aware of that, including SGA and the Swedish Government.

That is why new measures for player protection are announced. Before these laws were upgraded, casinos had the obligation to verify the identity of each individual. The purpose of this requirement is to ensure that underage users do not participate in casino games. Also, online casinos have an obligation to allow players to self-exclude themselves from the website in case they recognize the symptoms of addiction.

The latest regulations are not directly connected with the protection of players. Yet, they do promote responsible gambling and protect each registered player. Believe it or not, Sweden will ban credit cards for gambling. Officials believe that remaining self-controlled when gambling when there is a chance to deposit cash with credit cards is impossible (or risky). Sweden Gambling Authority believes that this type of decision will prevent gambling for money from leading to indebtedness.


What is the Future of Online Gambling in Sweden?

The latest gambling laws will certainly impact the overall gambling market in Sweden. Generally speaking, many casinos are unsatisfied with new tax obligations. For many of them, the tax of 22% represents a big trouble, and they believe that the gambling market won’t continue to grow the way it used to. On the other hand, the government believes the market will remain stable even with the higher tax rates. The new obligation may reduce the quality and quantity of bonuses that online casinos can offer to players. Yet, this is just our opinion; it doesn’t necessarily have to be that way.

On the other hand, regulated markets attract new business players. We believe that new brands are going to come to Sweden and offer new roulette, blackjack and slot games. There are no insights that the popularity growth of this form of entertainment will stop among people. Besides, the gross revenue of the gambling industry was 16.8 billion SEK even before the regulations became official in 2018.

Generally speaking, roulette enthusiasts don’t have to worry a lot. Their only concern should be finding a licensed Swedish online casino, making a budget plan and respecting the plans they made. There will still be a huge number of roulette variants available across different gambling platforms. Even with the strict gambling regulations, we are pretty sure that new casino brands will continue to come. That means you will have more opportunities to play your favorite game.



The gambling market constantly grows around the world. The same trend is present in Sweden. Because of the new trends, people now have new requirements and expectations. On the other hand, it is completely normal that regulations change from time to time. Every government looks for a new way to generate revenue that will positively impact the national budget and ensure better standards within the country. Indeed, a lot of casinos are unsatisfied with tax rate increments, but we are sure they will manage to adapt their business plans and continue offering the best possible services.

Despite problematic tax changes, new licensing requirements and player protection measures probably won’t disturb players. It may happen that licenses won’t be valid for 5 years (as they used to be) and that casinos may need to reapply for it more often. Yet, if they work legally, this won’t be a big problem. On the other hand, the protection of players is in everyone’s interest. That’s why we are positive about these changes!

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Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports



Reading Time: 2 minutes


  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports


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Latest News

Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender



Reading Time: < 1 minute


Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.


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Latest News

MERKUR Community support England Hockey’s Olympic Legacy vision



Reading Time: < 1 minute


The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”


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