Connect with us
SOFTSWISS

Industry News

Holland Casino Names Hans van Slooten as New Director of Operations

Published

on

Reading Time: 2 minutes

 

Holland Casino has named Hans van Slooten as its new Director of Operations.

Van Slooten has been with Holland Casino for three years as Regional Casino Manager in the North-East region and prior to that worked for a variety of companies including KLM, Sligro and FrieslandCampina.

Van Slooten will be taking over the role from Leise, who has been with Holland Casino for 39 years, starting as a Croupier. During his time, he has also been a Casino Manager of various locations, Regional Director and Chief Operations Officer, while also being Director of Operations, and Regional Casino Manager of the South-East region.

Leise will remain with the company until 1 July 2025 for various strategic projects, while Van Slooten will start his Director of Operations role on 1 October of this year.

Petra de Ruiter, CEO of Holland Casino, said: “With Hans, we have found a worthy internal successor to Noël as director of operations. Hans has a lot of experience both inside and outside Holland Casino. His strength is that he is close to the people, both our guests and our employees. In addition, I am extremely grateful to Noël for his years of dedication and commitment to Holland Casino. I have great admiration for the fact that someone who has been with a company for so long can still think so fresh about the future. That is not given to everyone. I am pleased that Noël is prepared to use his knowledge and expertise for Holland Casino in the coming months.”

Incoming director of operations Hans van Slooten said: “It is a great honor to succeed Noël. I have great respect for his wonderful career, his commitment and inexhaustible drive for our beautiful company. Although it will not always be easy to follow in his footsteps, I will take on my responsibilities with and for the operation with dedication. I look forward to meeting more colleagues in the branches and at the head office from October.”

Director of Operations Noël Leise said: “When you have worked for a great company like ours for almost 40 years, it is difficult to choose the right moment to pass the baton. After all, Holland Casino is such a part of my life that it cannot help but hurt a little. I am happy that I can still be meaningful for the future of our company in a different way in the coming period. I have every confidence that Hans will fill the role of Director of Operations very well in his own way and I wish him every success with that.”

Industry News

Betsson Receives Highest Possible ESG Rating, AAA, by MSCI

Published

on

Reading Time: < 1 minute

 

Betsson AB announced that it has been awarded an AAA rating by Morgan Stanley Capital International (MSCI) ESG Ratings, an upgrade from the previous AA level. The AAA rating is the highest possible and confirms Betsson’s dedicated efforts in environmental, social, and governance (ESG) practices, which form a part of running a profitable business long-term.

Pontus Lindwall, CEO of Betsson AB, said: “Receiving the highest ESG rating from MSCI is a testament to Betsson’s dedication to ethical business practices, responsible gaming, and sustainability. These are constant efforts that span across the entire business as we are continuously striving to improve.”

Morgan Stanley Capital International (MSCI) ESG ratings measure a company’s resilience to long-term ESG risks, helping investors identify ESG risks and opportunities within their portfolios. Ratings range from AAA (highest) to CCC (lowest) based on a company’s exposure to and management of industry specific ESG risks relative to peers. Rated companies incur no costs for the rating. MSCI’s methodology ensures unbiased and independent assessments, maintaining the credibility and objectivity of the evaluations.

Continue Reading

Industry News

How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies

Published

on

How Does Generative AI Affect the Development of the iGaming Industry, and Why Is the Human Factor Still Important for These Technologies
Reading Time: 4 minutes

 

AI can completely change how games are created and played catching up with increasing need for immersive gaming experiences. Itai Zak, Executive Director at Digicode iGaming division, believes that generative AI in iGaming holds boundless possibilities, offering transformative opportunities to enhance player experiences, drive innovation, and shape the future of the industry. In September 2024, Itai will take part at SBC Summit in Lisbon where AI`s impact on igaming will be discussed by industry as well.

How AI was introduced to iGaming

Recent years have seen tremendous changes in the iGaming sector due to technological breakthroughs such as AI. The industry aspires to adopt this technology to enhance the gaming experience and make it more vibrant and thrilling.

Businesses have numerous options to improve productivity and cut expenses by using AI technology. For example, AI chatbots for customer support decreased operating expenses by 30% in the iGaming sector. It is essential to embrace this technology evolution to remain competitive in the altering corporate world of today.

Exploring the impact of generative AI on iGaming development

Generative AI, with its capacity to simulate human-like creativity and generate content autonomously, has profoundly impacted the iGaming industry in several crucial ways. Here are the most significant impacts:

  • Content generation and game development. With the ability to generate diverse and dynamic content, AI algorithms are reshaping the gaming landscape by providing developers with unprecedented creative freedom and efficiency.
  • Personalized sports betting recommendations. Generative AI empowers iGaming platforms to deliver personalized sports betting recommendations tailored to each player’s preferences and interests.
  • Enhanced fraud detection and security. By analyzing vast amounts of transactional data and player interactions, AI-powered fraud detection systems can identify suspicious patterns and behaviors in real time, thereby minimizing risks and safeguarding the integrity of online gambling operations.

In summary, AI has a significant and comprehensive influence on iGaming. To provide a safe and engaging gaming experience for all players, it is crucial to find a balance between innovation and responsible games.

How generative AI reshapes iGaming and why human involvement is still needed

The integration of AI in iGaming has become increasingly prevalent, offering operators and players alike the benefits ranging from enhanced personalization to improved security measures. However, alongside the technological advancements facilitated by AI, it is crucial to recognize the important significance of the human factor in the iGaming ecosystem.

Here are several reasons why the human factor remains indispensable in the utilization of AI in iGaming:

  • Creativity and innovation. Human game developers possess the ability to conceptualize original ideas and craft immersive gaming experiences that resonate with players on a profound level.
  • Player empathy and understanding. AI algorithms can analyze data to identify patterns and trends, but they lack the innate empathy and intuition of human operators who can empathize with players’ needs and desires on a deeper level.
  • Ethical oversight and responsible gaming. Human oversight is extremely important in ensuring that AI algorithms are deployed responsibly and ethically, with safeguards to protect vulnerable players and mitigate potential harms associated with excessive gambling behavior.

While AI systems excel at processing structured data and performing predefined tasks, they may struggle to navigate complex scenarios or unforeseen contingencies that require human judgment and intuition. By combining the analytical prowess of AI with the adaptability of human operators, iGaming companies can achieve a synergistic balance that maximizes operational efficiency and responsiveness, driving sustainable growth and success in the dynamic iGaming landscape.

Ensuring ethical and responsible use of generative AI in iGaming

The integration of AI in the iGaming industry is marking a step in a new era of innovation, efficiency, and personalized experiences. However, along with its transformative potential, AI also presents a range of ethical challenges that warrant careful consideration and proactive mitigation strategies.

We can look into some of the key ethical challenges in the use of AI in iGaming:

  • Responsible gaming and player protection. While AI algorithms can analyze vast amounts of player data to identify patterns indicative of problem gambling behavior, there is a risk of overreliance on AI-driven interventions without sufficient human oversight.
  • Data privacy and security. AI algorithms rely on vast datasets to make informed decisions and deliver personalized experiences, raising questions about consent, transparency, and data protection practices.
  • Algorithmic bias and fairness. AI algorithms are susceptible to bias, reflecting and perpetuating existing societal biases present in the data used for training and decision-making.

In conclusion, while AI technologies offer tremendous opportunities for innovation and advancement in the iGaming industry, they also present complex ethical challenges that require careful consideration and proactive mitigation strategies. By prioritizing responsible gaming practices, data privacy, security, and fairness, operators can harness the power of AI to deliver engaging, and ethical gaming experiences that prioritize player well-being and uphold ethical standards.

What is next for iGaming and generative AI?

The future of generative AI in iGaming holds immense promise and aims to keep revolutionizing the industry in unprecedented ways and reshape the gaming landscape as we know it.

As technological advancements continue to accelerate and AI capabilities evolve, we can anticipate several key trends and developments that will shape the future of iGaming:

  • Hyper-personalized gaming experiences. Generative AI will enable iGaming operators to deliver hyper-personalized gaming experiences tailored to each player’s unique preferences, behaviors, and preferences.
  • Procedural content generation. AI-powered content generation tools will streamline the game development process, allowing developers to generate endless variations of game content quickly and efficiently.
  • AI-driven game design and balancing. AI algorithms will analyze player interactions, feedback, and gameplay telemetry data to fine-tune game parameters dynamically, ensuring optimal balance between challenge and reward.

By harnessing the power of generative AI, iGaming operators can unlock new levels of personalization and engagement, creating compelling gaming experiences that captivate players and propel the industry forward into a new era of gaming innovation and excitement.

 

About Digicode

Digicode is a leading global IT service provider with a worldwide presence and offices in the USA, UK, and EU countries. It specializes in delivering top-tier solutions in software development, cloud computing, artificial intelligence, big data, and automation across various industries, including iGaming, FinTech, healthcare, e-learning, and digital marketing. Working with top iGaming brands, operators, and suppliers, the company provides cutting-edge

technology, products, and solutions across all iGaming verticals—from game design and development to banking, cashier, and payment gateways, as well as comprehensive iGaming platforms and seamless integration with value-added providers. Trusted by clients in over 25 countries, Digicode is at the forefront of innovation and reliability in IT services.

Continue Reading

Industry News

Wiztech: operators must be able to adapt quickly or risk falling behind

Published

on

Wiztech: operators must be able to adapt quickly or risk falling behind
Reading Time: 3 minutes

 

Yoni Sidi, CEO of Wiztech Group, outlines the reasons why platform flexibility and speed to market are essential for driving growth in 2024 and beyond, highlighting some of the key regulatory and technological challenges that might require iGaming operators to finetune their offerings.

It’s an understatement to say that the iGaming industry has undergone some tremendous changes over the last few years. From the shift towards the online space to the introduction of new products, iGaming companies have had to make sure that they remain adaptive to change.

But as more operators and suppliers continue to flood the market, it has become more important than ever for companies to prioritise ‘speed to market’.

The ability to quickly develop, launch and adapt your portfolio products to meet the ever-changing needs of players and regulatory demands has become a key battleground for many iGaming companies.

In fact, it has arguably become a defining feature for what can give a brand an edge over their competitors. This, however, doesn’t come without its challenges.

 

A key driver for change

One of the most common reasons as to why speed to market is essential in the gambling industry is to keep pace with the relentless rates of technological innovation.

We appear to have entered a new chapter in our industry where new technologies are shaping the evolution of the iGaming space; artificial intelligence, machine learning, automation and Web3 are all having an impact upon how we deliver new and engaging experiences.

Deploying the latest technology within your platform can be a ‘make or break’ when it comes to gaining a competitive edge. Using legacy technologies can not only hinder your long-term potential to adapt to regulatory change, but from a player perspective, can limit your ability to meet the changing demands of players.

Put simply, a flip phone from the early 2000s isn’t as technically capable as the latest iPhone model, for example. And we all know which one customers would prefer.

Players expect seamless, engaging experiences that give them access to instant content and a wide array of products to enjoy. But to achieve this, you need to be flexible when it comes to your product development, marketing strategies and player engagement strategies.

This might involve rapidly iterating game designs based on player feedback, launching new products based on current trends, or integrating social features that enhance the communal aspect of gambling experiences.

 

Wiztech’s ambition

At Wiztech, we have been focusing on delivering platform upgrades and best-in-class products at speed. We are able to take a client live in a matter of weeks – a speed that I haven’t yet seen from any other company in our industry.

We focus on speed to market because we want to be able to give our partners the best possible opportunity to deliver features, games and improvements to their players at a rate that is much faster than their competitors. As a result, this puts them in good stead to attract and retain customers in the long run.

Our platform’s flexibility has meant we can pivot to new trends and player preferences quickly. Whether it’s adding new products, new payment methods, or even adapting to new regulations, being flexible and quick to market also means that we can deliver a more localised, relevant product for our operator partners.

We work very closely with our ever-growing network of partners to understand what products, features and enhancements will resonate with players.

Speed to market is essential to cutting through the noise of this industry. So, as technologies continue to advance, new markets open up and player preferences continue to evolve, Wiztech will be there every step of the way to support our partners and help them realise their full potential.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement
Stake.com
Advertisement
xbit4.com

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.