Latest News
Scientific Games Debuts FusionHolo, Newest Holographic Scratch Game Sensation
As Holographic Games Grow in Popularity, Company’s FusionHolo Innovation to Shine at NASPL 2024 Conference
Scientific Games announces the global lottery company’s hottest new instant scratch game innovation, FusionHolo. The new product will debut at the North American Association of State & Provincial Lotteries 2024 Conference in Kansas City, Missouri from September 9 through September 12. FusionHolo is one of several new products from Scientific Games to be introduced to North American lotteries at the conference.
Scientific Games, the world’s largest creator, producer and manager of lottery games, offers lotteries more than 100 strategic enhancements for its world-leading instant products. The Massachusetts Lottery, one of the top-performing lotteries in the U.S., will launch a $10 Merry & Bright Blowout game featuring FusionHolo in its 2024 holiday portfolio.
FusionHolo is an all-new holographic scratch game enhancement featuring two holographic patterns fused together in the game graphics, allowing the shimmering play area to stand out clearly. To create the ‘fusion,’ lotteries select from a combination of holographic patterns for the center and the edges of the game design, including money, holiday and casino.
Holographic instant games are growing in popularity with lottery players. Over the past five years (2019-2024), holographic games experienced an 8.24% compound annual growth rate in estimated gross gaming revenue. Additionally, based on average fiscal index, holographic games outperformed non-holographic games by more than 12% in every price point from $1 to $20 in fiscal year 2024.
“We are thrilled to debut our newest advancement in holographic games to our lottery customers next week at the 2024 NASPL conference. This product really allows the play area to shine as the focal point of the game compared to traditional holographic products,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “In sneak previews of FusionHolo with just a few lotteries, the response we’ve received is extremely exciting.”
The company’s game innovations teams developed FusionHolo following overwhelmingly positive feedback in player focus groups. In product testing conducted through a national survey with more than 1,000 lottery scratch-off game players, participants indicated that the FusionHolo games conveyed a premium appearance and expressed purchase intent.
The shimmering FusionHolo games are produced on Scientific Games’ advanced game production technology at the company’s global headquarters in metro Atlanta which serves nearly every North American lottery.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
FusionHolo™ is a trademark of Scientific Games, LLC. © 2024 Scientific Games, LLC. All Rights Reserved.
Latest News
ZITRO BARCELONA TECH CAMPUS ACHIEVES 5 TONS REDUCTION IN NON-RECYCLABLE WASTE
Zitro, a global leader in the gaming industry, is proud to announce a significant milestone in sustainability efforts: The company successfully reduced 5 tons of non-recyclable waste in 2023 compared to the previous year. This achievement underscores the company’s commitment to environmental responsibility and its proactive approach toward waste management.
The initiative, implemented across various departments and operations within the technology campus, reflects a collaborative effort to minimize environmental impact while optimizing resource efficiency through innovative practices and rigorous waste reduction strategies. These strategies include:
- Waste organization in high-volume departments (warehouse, production, maintenance)
- Optimizing quantities to optimize container sizing
- Mapping waste generation and disposal flows.
- Providing comprehensive training for relevant personnel.
“We are delighted to report this substantial reduction in non-recyclable waste,” said Marta Cuesta, Vice-president of Product and Development at Zitro. “It signifies our dedication to sustainable practices and reinforces our responsibility towards the environment and the community.”
Looking ahead, Zitro’s tech campus in Barcelona remains committed to further enhancing its environmental performance and setting new benchmarks in sustainability. Zitro continues to find solutions to minimize waste generation and contribute to a greener planet.
Affiliate Industry
ReferOn Heading to SBC Lisbon to Share the Latest Insights and Platform Improvements
ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.
The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.
At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.
These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.
When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”
ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.
To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.
Latest News
ClickOut Media welcomes gaming PR specialist Silver Saluri to lead corporate transformation
Global digital marketing and lead generation company ClickOut Media is thrilled to announce the addition of Silver Saluri to its team as the new Corporate Branding & PR Manager.
Saluri, an experienced communications expert with a strong background in the gaming industry, officially began his new role on Monday, 2 September.
In this position, Saluri will oversee corporate branding, PR, social media, and internal communications for ClickOut Media, with a special focus on building and enhancing employer branding. As the company continues its rapid expansion, Saluri will play a key part in driving ClickOut’s message across global markets as it looks to expand its fully remote workforce.
Saluri has also been tasked with forging meaningful partnerships with leading publishers and strengthening relationships with journalists as he looks to spread the word about ClickOut Media during a particularly exciting time for the company.
“ClickOut Media’s fast-growing nature presents exciting challenges and opportunities,” said Saluri. “This role offers incredible potential for career growth and skill development. ClickOut is industry-leading, consistently delivering best-in-class marketing services for clients worldwide, and I am thrilled to contribute to its success.”
ClickOut Media, known as the number one affiliate marketing network, has grown its workforce significantly in recent months to meet demand. Saluri’s addition is a testament to the company’s commitment to attracting top talent, as it cements its position as a leader in the remote-first workplace model.
Based in Tallinn, Estonia, Saluri has also worked in specialist roles for both Bombay and Yolo Group in the betting and gaming industry, as well as FinTech giant Wise Ltd.
On the flexibility of remote work, Saluri added: “I strongly believe work shouldn’t be confined to a single office or location. ClickOut Media is at the forefront of fostering a remote-friendly working environment, and I look forward to being a part of this ecosystem.”
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