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Social and Promotional Gaming Association (SPGA) Launches

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Industry Leaders Form Group to Advocate for Responsible Industry Practices and Consumer Protections for Popular Online Games 

Industry leaders today announced the launch of the Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social and promotional games, sometimes referred to as social sweepstakes games. The SPGA brings together innovative companies in a unified approach to creating safe, legal, and engaging social and promotional gaming experiences for American adults.

The social games offered by SPGA members allow consumers to play online for free, with no purchase necessary, and provide consumers the opportunity to win prizes when they play.

The SPGA’s mission is to highlight the well-established legality and legitimacy of social sweepstakes games, providing regulators, policymakers, and consumers with a comprehensive understanding of these offerings. As this form of entertainment continues to grow in popularity, the organization and its members are working to ensure that millions of adults in the United States can continue to enjoy these legal games safely and responsibly.

As part of its commitment to fostering transparency, compliance and consumer protection, the SPGA has established internal committees to focus on areas crucial for the industry’s growth and sustainability:

Player Safeguards: Developing educational resources for adult consumers so they can continue to safely and responsibly participate in social gaming experiences. Expanding mechanisms to address consumer complaints and ensure fair treatment while enhancing player protections. Continuing to implement best practices and leading-edge technology for Know Your Customer (KYC), age verification, geolocation, and play and spending controls.

Regulatory Compliance: Developing policy principles to maintain alignment with the established regulatory and legal structures that underpin social games. Providing regulators and policymakers with a comprehensive understanding of the compliant and consumer-first operating model of the online social sweepstakes category, including the steps operators already take to ensure age and identity verification, limit fraud, and to provide consumers with control over their play experience.

“The formation of the SPGA is a critical step toward establishing a clear and cohesive voice for the social sweepstakes industry,” said Seth Schorr, CEO at FSG Digital Inc. “By creating this association, we are committed to helping regulators and policymakers understand how our industry’s products work and how they comply with the appropriate state and federal laws.”

“The SPGA is committed to fostering a cohesive industry voice through collaboration among member companies,” added Camilla Wright of Red Knot Communications, a spokesperson for the new industry body.

“Our goal is to provide forums for sharing knowledge and best practice mutual support and to create an environment that puts consumers first.”

“By prioritizing transparency and responsible practices and communicating this effectively, we will have an industry that thrives as it ensures that millions of adult American consumers can continue this form of online entertainment with confidence.”

To kick off its initiatives, the SPGA will host a webinar on October 1st, 2024, bringing together industry experts to discuss the future of social and promotional gaming. This event will explore emerging trends, regulatory landscapes, and best practices to ensure the industry’s sustainable growth. More details will be made available on thespga.org

 

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ZITRO BARCELONA TECH CAMPUS ACHIEVES 5 TONS REDUCTION IN NON-RECYCLABLE WASTE

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Zitro, a global leader in the gaming industry, is proud to announce a significant milestone in sustainability efforts: The company successfully reduced 5 tons of non-recyclable waste in 2023 compared to the previous year. This achievement underscores the company’s commitment to environmental responsibility and its proactive approach toward waste management.

The initiative, implemented across various departments and operations within the technology campus, reflects a collaborative effort to minimize environmental impact while optimizing resource efficiency through innovative practices and rigorous waste reduction strategies. These strategies include:

  • Waste organization in high-volume departments (warehouse, production, maintenance)
  • Optimizing quantities to optimize container sizing
  • Mapping waste generation and disposal flows.
  • Providing comprehensive training for relevant personnel.

“We are delighted to report this substantial reduction in non-recyclable waste,” said Marta Cuesta, Vice-president of Product and Development at Zitro. “It signifies our dedication to sustainable practices and reinforces our responsibility towards the environment and the community.”

Looking ahead, Zitro’s tech campus in Barcelona remains committed to further enhancing its environmental performance and setting new benchmarks in sustainability. Zitro continues to find solutions to minimize waste generation and contribute to a greener planet.

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ReferOn Heading to SBC Lisbon to Share the Latest Insights and Platform Improvements

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ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.

The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.

At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.

These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.

When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”

ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.

To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.

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ClickOut Media welcomes gaming PR specialist Silver Saluri to lead corporate transformation

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Global digital marketing and lead generation company ClickOut Media is thrilled to announce the addition of Silver Saluri to its team as the new Corporate Branding & PR Manager. 

Saluri, an experienced communications expert with a strong background in the gaming industry, officially began his new role on Monday, 2 September.

In this position, Saluri will oversee corporate branding, PR, social media, and internal communications for ClickOut Media, with a special focus on building and enhancing employer branding. As the company continues its rapid expansion, Saluri will play a key part in driving ClickOut’s message across global markets as it looks to expand its fully remote workforce.

Saluri has also been tasked with forging meaningful partnerships with leading publishers and strengthening relationships with journalists as he looks to spread the word about ClickOut Media during a particularly exciting time for the company. 

“ClickOut Media’s fast-growing nature presents exciting challenges and opportunities,” said Saluri. “This role offers incredible potential for career growth and skill development. ClickOut is industry-leading, consistently delivering best-in-class marketing services for clients worldwide, and I am thrilled to contribute to its success.”

ClickOut Media, known as the number one affiliate marketing network, has grown its workforce significantly in recent months to meet demand. Saluri’s addition is a testament to the company’s commitment to attracting top talent, as it cements its position as a leader in the remote-first workplace model.

Based in Tallinn, Estonia, Saluri has also worked in specialist roles for both Bombay and Yolo Group in the betting and gaming industry, as well as FinTech giant Wise Ltd. 

On the flexibility of remote work, Saluri added: “I strongly believe work shouldn’t be confined to a single office or location. ClickOut Media is at the forefront of fostering a remote-friendly working environment, and I look forward to being a part of this ecosystem.”

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