Eastern Europe
Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe
Soft2Bet is delighted to announce that its Soft2Bet Invest venture has won the Outstanding Contribution to Gaming 2024 award at this year’s SiGMA East Europe taking place this week in Budapest, Hungary.
The award celebrates executives and organisations that make significant impacts on the industry through technical innovation, advocacy or mentoring and investments. Winning the “Outstanding Contribution to Gaming 2024” award for this category is therefore fantastic recognition of Sof2Bet’s work and efforts in the field.
Soft2Bet Invest launched a €50m iGaming Innovation Fund to support innovative iGaming and casual gaming companies and provide financial and business support to entrepreneurs. It reaches across the corporate spectrum and is open to growth-stage and/or mature companies that are harnessing pioneering technologies in casual gaming, AI, traffic differentiators or behavioural-UX analytics.
Launched in 2024, Soft2Bet Invest has already attracted major interest from iGaming startups and visionaries wanting to innovate and revolutionise the sector. Its investment bracket ranges from €500K to €1m per individual project, with the investment strategy to be discussed on a case-by-case basis.
Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “Winning this award is highly rewarding since we launched Soft2Bet Invest just this year. It shows the hunger there is among our industry peers for a specialist investment fund that can harness the energy within iGaming and turn entrepreneurial dreams into realities. Soft2Bet’s focus has always been innovation, of spirit, business and technology, and this award recognises those qualities. We’re truly delighted to have won it!”
Eastern Europe
Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.
This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.
“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.
Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.
“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.
Eastern Europe
Amusnet Expands in Romania with LuckySeven Partnership
Amusnet, a leading gaming provider, proudly announces its partnership with the Romanian operator LuckySeven. The strategic alliance aims to strengthen Аmusnet’s market position and optimize its diverse portfolio, driving growth in the Romanian gaming sector.
“Partnering with Lucky Seven highlights our commitment to enrich the gaming landscape in Romania with a selection of our top-notch casino portfolio. It enables us to leverage their extensive market insights and customer engagement strategies, ensuring our games meet the evolving demands of players. Together, we will focus on creating tailored gaming experiences and foster a strong sense of community among local players,” shared Stefan Folea, Account Manager at Amusnet Romania.
“Our company is built on delivering first-class entertainment, and working with providers of Amusnet’s calibre is essential for reaching new standards in the iGaming industry. Amusnet is easily one of the industry’s leading content providers, so we’re thrilled to be able to bring their games to our players. Most iGaming enthusiasts are already familiar with Amusnet’s titles, and we know the upcoming addition of its content will come with a great response from our players, ” said Pintrijel Ana, CEO of Lucky Seven Romania.
Eastern Europe
Eugene Ravdin Discusses Content Creation and Digital Brand Authority at EEGS Webinar
The Eastern European Gaming Summit (EEGS) hosted a compelling webinar featuring Eugene Ravdin, a leading expert in content creation and digital brand marketing. With extensive experience in content for platforms like UEFA.com and his current role at MightyTips, Ravdin shared valuable strategies for building digital brand authority, especially in light of recent changes to Google’s algorithms.
Ravdin emphasized the growing importance of creating meaningful content that aligns with a brand’s identity and values. “Your brand should be connected with your audience,” he stressed. He highlighted how his approach at UEFA focused on consistently delivering unique and relevant content without over-reliance on technical SEO, demonstrating the value of high-quality material in building audience engagement. By sharing examples from his work at MightyTips, he illustrated how content strategies can enhance brand presence and credibility, even without keyword-heavy approaches.
A key focus of the webinar was on the necessity of adapting content to different platforms and audiences. “Adapt your content for your customers, otherwise they will not feel like you belong to them,” Ravdin advised. He underscored the importance of tailoring content formats and styles based on the demographics and expectations of users on various platforms such as TikTok, Instagram, podcasts, and blogs. He also discussed localization challenges, stressing the need for precise language adaptation and the use of trusted native content creators: “If you think about localization—have a trusted native editor,” Ravdin recommended, emphasizing accuracy and consistency across markets.
Ravdin also touched on the increasing popularity of podcasts, offering practical advice on how to effectively plan and execute this format to engage audiences while maintaining consistency and content quality. “After you create trust and loyalty, you create engagement,” he added. His expertise provided attendees with actionable insights into leveraging content to strengthen digital brand authority, drive engagement, and adapt to the ever-changing digital landscape.
All attendees of the EEGS Webinar received a Certificate of Masterclass Completion, recognizing their commitment to advancing knowledge in the gaming industry.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
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