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Game Lounge: Empowering Talent in the iGaming Industry

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What happens when a successful company puts employee well-being at the heart of its company policy? It levels up and leaps forward – the mantra of their new EVP. Game Lounge, a global leader in the affiliate and gaming industry, knows that its employees – affectionately known as Game Loungers – are the driving force behind its success, and looking after their welfare is the key to longevity.

From launching their first gaming comparison site for Swedish players in 2011 to boasting a network of over 130 SEO-driven websites across more than 60 countries, founders Jonas Cederholm and Fredrik Langeland have successfully disrupted affiliate marketing within the iGaming sector. Through their commitment to creating innovative products and providing valuable insights for their customers, they’ve built a name synonymous with trust and cultivated a loyal and engaged audience.

Their brands, including flagship sites like SveaCasino.se, Sweden’s top casino comparison site, and CasinoHawks.com, the leading UK online casino index, connect over 10,500 customers daily with 350 partners. They’ve also celebrated numerous milestones, such as acquiring BettingMetrics and rebranding it as Betting.com in 2020, launching the AI sports prediction tool Betlookr , and rebranding Betting.com as an editorial site in 2023.

Most recently, Game Lounge held an exclusive data-led conference for its key leaders and team members to foster innovation, collaboration, and adaptability in the rapidly evolving data and analytics landscape, setting the stage for the company’s strategic direction in 2024 and beyond.

So how do they do it? Well, Game Lounge takes a multifaceted approach, combining:

  1. SEO-Driven Content Marketing: Producing engaging content that resonates with casino players and ranks highly in search engines. Our approach SEO is tailored for each specific market to connect with users more effectively.
  2. Unique Products & Tools: Creating user-centric tools like Betlookr, which provide undisputed value to players and partners alike.
  3. Brand Exposure: Strategically positioning partner brands across top lists, ads, social media, and more to reach target audiences.
  4. Valuable Lead Generation: Offering insightful guides and practical resources that empower quality leads to find their ideal casino.
  5. Data Insights & Analytics: Utilising extensive data, market research, UX testing, and dashboards to inform their approach.

But when you peel back the curtain, it’s abundantly clear that fostering a workplace culture where talent thrives has been the additional secret ingredient to their success.

Game Lounge is home to over 180 employees. A flexible work environment – hybrid, remote, or in-office – complete with clear pathways for career progression, regular reviews, and continuous learning opportunities, is their gold standard, ensuring every Game Lounger has the chance to achieve their career goals. Yet, Game Lounge doesn’t stop there. The company has taken its commitment to employee welfare to the next level with the recent launch of its Employee Value Proposition (EVP).

This EVP is a mission statement reaffirming Game Lounge’s commitment to recognising and rewarding hard work, dedication, and achievements. With competitive compensation packages, performance-based bonuses, and regular acknowledgment of individual and team accomplishments, the company wants its Game Loungers to feel valued and appreciated beyond a simple pat on the back. The EVP also highlights the company’s focus on prioritising mental health by promoting a healthy work-life balance and creating a fun and supportive environment, making it an attractive destination for those seeking a fulfilling career in the industry.

Game Lounge’s people-centric culture and benefits have already earned recognition, including being named iGaming Idol’s Employer of the Year in 2021. The company also rolled out a 4-day work week during the summer months, which boosted morale and productivity. Moreover, the movement towards creating positive change extends beyond the workplace and into the community. Game Lounge Cares, a division of Game Lounge, regularly brings together employees, partners, and local charities for impactful initiatives that aim to positively impact society and the environment.

Leading Game Lounge into their next era of growth is their newly appointed CEO, Richard Dennys. From day one, Richard has worked with the founders and the teams in Malta and Spain to continue the company’s mission of providing best-in-class products and services to their partners and users around the world. With Dennys at the helm, Game Lounge is poised for an exciting future.

As the company continues to grow and evolve, its commitment to creating a positive work environment and delivering value to its partners and users worldwide remains unwavering. By attracting and retaining top talent, fostering a supportive work culture, and empowering its employees to grow and succeed, Game Lounge is setting a new standard for the iGaming industry.

For more information about working or partnering with Game Lounge, visit www.gamelounge.com/work-with-us

Latest News

Altenar extends partnership with Swish Analytics to upgrade baseball betting offering

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Altenar extends partnership with Swish Analytics to upgrade baseball betting offering
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Leading sportsbook provider enhances US sports portfolio with expanded markets and micro-betting features

Altenar, a leading sportsbook and iGaming software provider, has extended its partnership with Swish Analytics to significantly upgrade its baseball betting markets, further strengthening its focus on US sports.

The Major League Baseball upgrade builds on Altenar’s existing offering, which includes same-game parlays, player specials, and pitcher lines. Powered by its partnership with Swish Analytics, the supplier is adding fast markets and micro-betting options, allowing players to wager on outcomes such as the next pitch, number of runs or speed of next pitch.

Founded in 2014, Swish Analytics is a leader in the US sports analytics, betting and fantasy sports verticals, renowned for its next generation predictive data products across the core four US sports. The provider has built its top-tier reputation as an Authorized MLB Data Distributor in the States since 2019.

Looking ahead to the 2025 MLB season, Altenar will expand its platform with live same-game parlays and live player specials, giving operators even more tools to engage baseball bettors.

These enhancements will provide Altenar’s operator partners with a broader range of betting options and reinforces the provider’s commitment to delivering tailored and engaging solutions for the US market.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “We have invested heavily to create a great US product. At Altenar we’ve already built a top-tier offering for American football, ice hockey, and basketball, and this baseball upgrade completes the final piece of the puzzle.

“These new features will secure a competitive edge for our partners in the US sports betting market, providing them with more dynamic and engaging options.”

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Aquisitions/Mergers

FDJ’s tender offer for Kindred succeeds, creating a European gaming champion

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FDJ’s tender offer for Kindred succeeds, creating a European gaming champion
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La Française des Jeux (FDJ) announces the success of its tender offer for Kindred Group plc, a leading player in the online betting and gaming sector in Europe.

At the end of the offer period ending on 2 October, 195,659,291 Kindred Swedish Depository Receipts (SDRs), representing 90.66% of the Group’s capital, were tendered. FDJ had also acquired 2,400,000 Kindred SDRs directly from Veralda, representing 1.11% of the Group’s share capital.

With the condition precedent of controlling more than 90% of Kindred’s share capital1 fulfilled, FDJ decided to complete the acquisition of Kindred Group plc. Settlement-delivery for Kindred shareholders who have tendered their SDRs to the offer will take place from 11 October and FDJ will implement a squeeze-out procedure on Nasdaq Stockholm.

In addition, FDJ announces that it is extending its offer until 18 October 2024 at 5 p.m. CEST to enable Kindred shareholders who have not tendered their shares to do so on unchanged terms, i.e. SEK 130 per SDR. Settlement and delivery will take place from 29 October.

Kindred is one of the top five online betting and gaming players in Western Europe, present in seven of the top ten European markets, chief among them the Netherlands, the UK, France, Sweden and Belgium. It offers a comprehensive online offering (sports and horse betting, poker and casino), operating brands such as Unibet and 32Red.

This transaction of nearly €2.5 billion creates a European champion with a diversified and balanced profile, based on monopoly activities, primarily lotteries, in France and Ireland, and on online sports betting and gaming activities open to competition in Europe.

The new combined group resulting from this offer will generate around 26% of its revenue internationally, and its online gaming range open to competition will account for around 27% of its business.

Stéphane Pallez, Chairwoman and CEO of the FDJ Group, said: “I am delighted to announce today the acquisition of Kindred, a leading European player in the competitive online betting and gaming sector. Kindred has strong brands, recognised technological excellence and an attractive growth and profitability profile, all of which will bolster FDJ’s strengths. The two groups also share high standards for responsible gaming and a business model that combines performance and responsibility. This acquisition creates a new European champion that intends to pursue its strategy of sustainable and profitable growth for the benefit of all its stakeholders.”

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Latest News

Amusnet Releases 10 Vampire Bites

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Amusnet has released its new online slot game, 10 Vampire Bites.

The game has 11 symbols scattered across 5 reels and 10 paylines. The video slot game also showcases a hauntingly beautiful gothic design that immerses players in a world of mystery, while the atmospheric soundtrack further enhances the eerie experience, drawing players deeper into the chilling narrative.

Expanding Wild

Watch out for the Dracula symbol, which is the Wild and appears only on the second, third, fourth and fifth reels to substitute for all symbols on the same reel.

Win Multiplier

Landing 9 of a kind from A or K, or Q, or J on the first, second and third reels multiply the player’s total game win by x3.

Landing 12 of a kind from A or K, or Q, or J on the first, second and third reels multiply the player’s total game win by x4.

Landing 15 of a kind from A or K, or Q, or J on all reels multiply the player’s total game win by x5.

Only the highest multiplier win is paid.

Bonus Spin Mode

During the base game, the player can be granted some free bonus spins.

Gamble

Play the game and multiply the winnings through the Gamble Feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

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