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LeoVegas Group launches new gaming studio, gaining further control of the igaming ecosystem

Published

8 months ago

September 23, 2024

Adrienn Sarkany

Reading Time: 2 minutes

LeoVegas Group is launching LeoVegas Studios, a new in-house gaming studio dedicated to creating innovative slot games tailored to the latest player trends and preferences. By leveraging player data, LeoVegas Studios will develop Group-exclusive games, offering medium-volatility experiences designed for long-term enjoyment. This new studio provides LeoVegas Group with complete creative and technological freedom, further enhancing control over the igaming ecosystem. The debut title, Where Pigeons Dare, will premiere on LeoVegas on 25 September 2024.

Today, LeoVegas Group announced the launch of its new in-house gaming studio LeoVegas Studios. The new studio is led by Mats Andersson, Game Producer and former Creative Director at Light & Wonder, who will spearhead the development of games tailored to meet the preferences of the Group’s players. Utilizing extensive player data, LeoVegas Studios will create games that adapt to evolving player tastes while supporting broader customer acquisition strategies. These insights will empower the studio to produce proprietary titles that offer a personalized, engaging, and seamless user experience across a wide range of markets.

This launch represents a logical step in the Group’s strategy to strengthen control over the value chain within the igaming ecosystem. Games developed within the LeoVegas Studios portfolio will enhance and leverage the already extensive collection of IP held by LeoVegas Group and MGM Resorts International. This strategic integration will further elevate the entertainment experience for players.

James Ford, Director of Gaming at LeoVegas Group, said “LeoVegas Studios is a fantastic addition to the Group! With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players’ evolving needs. Where Pigeons Dare is just the beginning — our future lineup will continue to captivate and push the boundaries of entertainment.”

LeoVegas Studios first release, Where Pigeons Dare, is a medium volatility cluster pay slot game featuring wild modifiers, progressive multipliers, and buy bonuses. This release is the first of four planned for 2024, with six more scheduled for 2025.

Related Topics:LeoVegas Group

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.