Eastern Europe
Eugene Ravdin Discusses Content Creation and Digital Brand Authority at EEGS Webinar
The Eastern European Gaming Summit (EEGS) hosted a compelling webinar featuring Eugene Ravdin, a leading expert in content creation and digital brand marketing. With extensive experience in content for platforms like UEFA.com and his current role at MightyTips, Ravdin shared valuable strategies for building digital brand authority, especially in light of recent changes to Googleâs algorithms.
Ravdin emphasized the growing importance of creating meaningful content that aligns with a brandâs identity and values. “Your brand should be connected with your audience,” he stressed. He highlighted how his approach at UEFA focused on consistently delivering unique and relevant content without over-reliance on technical SEO, demonstrating the value of high-quality material in building audience engagement. By sharing examples from his work at MightyTips, he illustrated how content strategies can enhance brand presence and credibility, even without keyword-heavy approaches.
A key focus of the webinar was on the necessity of adapting content to different platforms and audiences. “Adapt your content for your customers, otherwise they will not feel like you belong to them,” Ravdin advised. He underscored the importance of tailoring content formats and styles based on the demographics and expectations of users on various platforms such as TikTok, Instagram, podcasts, and blogs. He also discussed localization challenges, stressing the need for precise language adaptation and the use of trusted native content creators: “If you think about localizationâhave a trusted native editor,” Ravdin recommended, emphasizing accuracy and consistency across markets.
Ravdin also touched on the increasing popularity of podcasts, offering practical advice on how to effectively plan and execute this format to engage audiences while maintaining consistency and content quality. “After you create trust and loyalty, you create engagement,” he added. His expertise provided attendees with actionable insights into leveraging content to strengthen digital brand authority, drive engagement, and adapt to the ever-changing digital landscape.
All attendees of the EEGS Webinar received a Certificate of Masterclass Completion, recognizing their commitment to advancing knowledge in the gaming industry.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
Eastern Europe
Amusnet Expands in Romania with LuckySeven Partnership
Amusnet, a leading gaming provider, proudly announces its partnership with the Romanian operator LuckySeven. The strategic alliance aims to strengthen Đmusnetâs market position and optimize its diverse portfolio, driving growth in the Romanian gaming sector.
“Partnering with Lucky Seven highlights our commitment to enrich the gaming landscape in Romania with a selection of our top-notch casino portfolio. It enables us to leverage their extensive market insights and customer engagement strategies, ensuring our games meet the evolving demands of players. Together, we will focus on creating tailored gaming experiences and foster a strong sense of community among local players,â shared Stefan Folea, Account Manager at Amusnet Romania.
“Our company is built on delivering first-class entertainment, and working with providers of Amusnetâs calibre is essential for reaching new standards in the iGaming industry. Amusnet is easily one of the industryâs leading content providers, so weâre thrilled to be able to bring their games to our players. Most iGaming enthusiasts are already familiar with Amusnetâs titles, and we know the upcoming addition of its content will come with a great response from our players, â said Pintrijel Ana, CEO of Lucky Seven Romania.
Eastern Europe
TotoGaming partners with CFR CLUJ
Champions Unite to Walk the Path to Perfection Together
TotoGaming, which entered the Romanian market in January 2024, has announced a partnership with CFR Cluj, the eight-time Romanian football champions. This agreement will span two competitive seasons, starting with the 2024/25 season.
The goal? To create even more spectacular, inspiring football.
This is not TotoGaming’s first collaboration with football clubs; the brand, with a 20-year history in Armenia, has sponsored five Armenian football clubs. However, this marks its first partnership in Romanian sports.
“This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning. CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion,” said Harutyun Vardanyan, CEO of TotoGaming.
CFR Cluj and TotoGaming have the same destination: both in sports and in life, each day begins with a championâs commitment to embrace challenges and pursue victory.
Eastern Europe
EveryMatrix launches âAcademy for Heroesâ to help Ukraine military veterans develop IT careers
A new fully EveryMatrix-funded project aimed at helping veterans of the war in Ukraine transitionâŻtoâŻdevelop new careers inâŻtechnologyâŻhas launched in Lviv.
The NGO,âŻentitled âAcademy for Heroesâ, is spearheaded by EveryMatrix and was inspired by itsâŻ300+ employees, based in Lviv in Ukraine, some of whom are fighting in the war.
There are hundreds of thousands of combatants in Ukraine, a number that is rising every day. Following their return from war, sometimes with serious injuries, many need social adaptation and work that can provide a more certain future.
The Academy will organise courses designed by leading experts in the IT industry, enabling former military personnel to gain the knowledge and skills needed for successful IT careers.
Beyond its primary goal of equipping veterans with IT skills,âŻitâŻalso aims to help them successfully integrate intoâŻtodayâsâŻlabour market. EveryMatrix and several other local IT companies will be involved in the employment of veterans after they have completed courses.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: âOur Lviv office is central to our continued success and growth. Ever since the country has experienced conflict we have supported our friends and colleagues, as well as charities, with much needed funds committing more than âŹ2 million to date, and we will continue to help them.
âNow, weâre taking that one step further by setting up our second company NGO to ensure veterans receive the training and skills they need to return to work and develop successful careers in technology.
âThe IT industry is one of the strongest parts of the Ukrainian economy, renowned worldwide for technical skills. I hope many will either join us or go on to join other IT companies, giving them hope and a more certain future for themselves and their families.â
Professor Oleksiy Druhov, CEO, Academy for Heroes, said: âThis is the only continuously operating project of its kind in Ukraine for military veterans. Our goal is to teach four groups of veterans every year.
âEach group will have its own specialisation such as Project Management, Quality Assurance and Full stack to name just a few areas. We carefully monitor the Ukrainian IT market and only train the specialisms required.
âAll participants will undergo internships at EveryMatrix and other leading Ukrainian IT companies during their studies and they will have the best teachers from the IT Industry. We are also planning to open a specialised, inclusive-friendly training centre at the end of 2024.â
This is the second fully funded NGO that EveryMatrix has initiated. In 2015 the iGaming technology provider established TeachStream supplying much needed funds and resources to disadvantaged children in Romania who might otherwise never have the opportunity to develop IT, computer science, mathematics and English skills.
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