Latest News
Betfred Appoints Cath Ryan as Head of Brand and Customer Experience
Betfred has appointed of Cath Ryan as head of brand and customer experience.
A brand and marketing specialist, Ryan brings over 25 years of experience in sport, fashion and retail, with a proven track record of revolutionising brands and creating exceptional, customer-connected experiences.
In her new role, she will focus on elevating Betfred’s brand positioning, driving engaging customer experiences and ensuring long-term brand success.
Cath most recently served as head of brand and creative at The Pets at Home Group, where she led a major brand transformation and enhanced customer experiences across all channels.
Ryan’s impressive career path also includes influential roles at Nike, Adidas, and N Brown, where she delivered brand creation and strategy, global marketing campaigns and strategic product development.
She said: “I’m thrilled and excited to join Betfred and contribute to its ambitious goals. I look forward to leveraging my experience to drive exceptional brand and customer engagement.”
Betfred’s CEO, Joanne Whittaker, said: “Cath’s expertise in sports marketing and her innovative approach to brand development make her a perfect fit for Betfred. Her extensive experience and visionary approach will be invaluable as we enhance our brand and deepen customer connections. We’re excited to welcome her to the team.”
Latest News
Altenar extends partnership with Swish Analytics to upgrade baseball betting offering
Leading sportsbook provider enhances US sports portfolio with expanded markets and micro-betting features
Altenar, a leading sportsbook and iGaming software provider, has extended its partnership with Swish Analytics to significantly upgrade its baseball betting markets, further strengthening its focus on US sports.
The Major League Baseball upgrade builds on Altenar’s existing offering, which includes same-game parlays, player specials, and pitcher lines. Powered by its partnership with Swish Analytics, the supplier is adding fast markets and micro-betting options, allowing players to wager on outcomes such as the next pitch, number of runs or speed of next pitch.
Founded in 2014, Swish Analytics is a leader in the US sports analytics, betting and fantasy sports verticals, renowned for its next generation predictive data products across the core four US sports. The provider has built its top-tier reputation as an Authorized MLB Data Distributor in the States since 2019.
Looking ahead to the 2025 MLB season, Altenar will expand its platform with live same-game parlays and live player specials, giving operators even more tools to engage baseball bettors.
These enhancements will provide Altenar’s operator partners with a broader range of betting options and reinforces the provider’s commitment to delivering tailored and engaging solutions for the US market.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “We have invested heavily to create a great US product. At Altenar we’ve already built a top-tier offering for American football, ice hockey, and basketball, and this baseball upgrade completes the final piece of the puzzle.
“These new features will secure a competitive edge for our partners in the US sports betting market, providing them with more dynamic and engaging options.”
Aquisitions/Mergers
FDJ’s tender offer for Kindred succeeds, creating a European gaming champion
La Française des Jeux (FDJ) announces the success of its tender offer for Kindred Group plc, a leading player in the online betting and gaming sector in Europe.
At the end of the offer period ending on 2 October, 195,659,291 Kindred Swedish Depository Receipts (SDRs), representing 90.66% of the Group’s capital, were tendered. FDJ had also acquired 2,400,000 Kindred SDRs directly from Veralda, representing 1.11% of the Group’s share capital.
With the condition precedent of controlling more than 90% of Kindred’s share capital1 fulfilled, FDJ decided to complete the acquisition of Kindred Group plc. Settlement-delivery for Kindred shareholders who have tendered their SDRs to the offer will take place from 11 October and FDJ will implement a squeeze-out procedure on Nasdaq Stockholm.
In addition, FDJ announces that it is extending its offer until 18 October 2024 at 5 p.m. CEST to enable Kindred shareholders who have not tendered their shares to do so on unchanged terms, i.e. SEK 130 per SDR. Settlement and delivery will take place from 29 October.
Kindred is one of the top five online betting and gaming players in Western Europe, present in seven of the top ten European markets, chief among them the Netherlands, the UK, France, Sweden and Belgium. It offers a comprehensive online offering (sports and horse betting, poker and casino), operating brands such as Unibet and 32Red.
This transaction of nearly €2.5 billion creates a European champion with a diversified and balanced profile, based on monopoly activities, primarily lotteries, in France and Ireland, and on online sports betting and gaming activities open to competition in Europe.
The new combined group resulting from this offer will generate around 26% of its revenue internationally, and its online gaming range open to competition will account for around 27% of its business.
Stéphane Pallez, Chairwoman and CEO of the FDJ Group, said: “I am delighted to announce today the acquisition of Kindred, a leading European player in the competitive online betting and gaming sector. Kindred has strong brands, recognised technological excellence and an attractive growth and profitability profile, all of which will bolster FDJ’s strengths. The two groups also share high standards for responsible gaming and a business model that combines performance and responsibility. This acquisition creates a new European champion that intends to pursue its strategy of sustainable and profitable growth for the benefit of all its stakeholders.”
Latest News
Amusnet Releases 10 Vampire Bites
Amusnet has released its new online slot game, 10 Vampire Bites.
The game has 11 symbols scattered across 5 reels and 10 paylines. The video slot game also showcases a hauntingly beautiful gothic design that immerses players in a world of mystery, while the atmospheric soundtrack further enhances the eerie experience, drawing players deeper into the chilling narrative.
Expanding Wild
Watch out for the Dracula symbol, which is the Wild and appears only on the second, third, fourth and fifth reels to substitute for all symbols on the same reel.
Win Multiplier
Landing 9 of a kind from A or K, or Q, or J on the first, second and third reels multiply the player’s total game win by x3.
Landing 12 of a kind from A or K, or Q, or J on the first, second and third reels multiply the player’s total game win by x4.
Landing 15 of a kind from A or K, or Q, or J on all reels multiply the player’s total game win by x5.
Only the highest multiplier win is paid.
Bonus Spin Mode
During the base game, the player can be granted some free bonus spins.
Gamble
Play the game and multiply the winnings through the Gamble Feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
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