eSports
Oddin.gg Take Centre Stage at ICE Barcelona 2025 with Esports Arena & Conference Sponsorship
Oddin.gg is excited to announce its upcoming high-profile presence at ICE Barcelona 2025 as the headline sponsor for both the ICE Esports Arena and ICE Esports Conference. This partnership with Clarion Gaming cements Oddin.gg’s position as the leading force in esports betting, and the collaboration will enhance the world’s most influential gaming technology expo as it makes its debut in Barcelona.
As the number one B2B choice for esports betting, Oddin.gg offers a full-service suite of products including the newly launched BetBuilder, alongside established products such as the esports iFrame, odds feed, risk management services, esports marketing services and more—all designed to engage bettors and maximize profitability for operators. This extensive product offering supports international industry giants like Betano, ESPNbet, Stake, Betsson, Aristocrat, Betway, Yolo Group, and many others on a global scale.
Confirming details of the landmark sponsorship, Will Harding, Head of Esports at Clarion Gaming, commented: “First of all, I’m delighted that we’re able to announce such a prestigious brand as our headline sponsor for what’s shaping up to be a historic edition of ICE.
“In partnership with Oddin.gg, we will be hosting a four-team Counter-Strike tournament with full on-site production. Oddin.gg will supply the odds and help explain both the content and why esports is such a commercially important vertical for operators. The Arena will be even more impressive in our new venue, and I’m confident it will remain the most visited feature on the ICE show floor.”
He continued, “The ICE Esports Conference complements what visitors will experience at the Arena. Going into its third year, we expect an audience exceeding 300, comprising esports professionals, operators, and representatives from throughout the esports betting ecosystem.”
Looking ahead to ICE, Oddin.gg Co-Founder and Managing Director, Marek Suchar, noted: “Esports betting isn’t just part of our business—it’s something we’re truly passionate about. This partnership with Clarion gives us the opportunity to share that passion with the wider iGaming community.
“To its credit, since 2019, Clarion has played a crucial role in promoting esports, and our aim is to use the high-profile platform that it provides to educate all sectors of the industry, and, in the process, cement esports’ position in the mainstream. At ICE, we look forward to connecting with thousands of professionals, offering them a behind-the-scenes look at the esports community and also a ‘sneak peek’ at our approach to esports betting.”
“From BetBuilder to risk management, we’re not just offering another service—we’re providing end-to-end solutions that lead the industry. This sponsorship is far more than a branding exercise; it’s a chance to actively engage with the industry, demonstrate that esports is more than a ‘type of sport’ but an evolving entertainment vertical, and show how Oddin.gg’s suite of solutions is ready to support, commercialize, and drive the exciting future of esports.” added Marek Suchar.
Asia
VSPO, the largest esports company in Asia, rebranded Hero Esports to support global growth strategy
VSPO, the largest esports company in Asia, is pleased to announce that it has officially been rebranded Hero Esports, aligning with its domestic brand and, in doing so, supporting its international growth strategy.
The company announced its intention to rebrand alongside the appointment of Dino Ying as Executive Chairman and Danny Tang as CEO on 8 October 2024.
The unveiling of Hero Esports marks a pivotal moment in the company’s history. For nearly a decade, the business has been the leading esports tournament operator and content creator, investing in and shaping the industry to drive innovation and excellence. Most recently in September 2024, the company launched the Esports Asian Champions League (ACL), which is Asia’s premier international, multi-title esports tournament. As a key figure in the esports industry, Executive Chairman Dino Ying will play a vital role in growing the ACL alongside working closely with international governing bodies, including the International Olympic Committee and the Esports World Cup Federation, to elevate the industry more broadly. The global esports market is projected to grow from $54 billion in 2023 to $98 billion by 2028, according to a report by Frost & Sullivan.
The company’s new brand is supported by a refreshed Mission, Vision and set of Values to help employees of Hero Esports work towards common goals and ensure quality throughout the business. Hero Esports’ mission is to ‘Empower esports’, supported by its vision to ‘create the premier esports experience of the future’. Hero Esports’ values, which are based on inclusion, diversity, transparency and a passion for esports, have provided a strong foundation for the company’s continued expansion.
Danny Tang, CEO of Hero Esports, said: “Today marks a significant milestone for Hero Esports as we continue our growth trajectory to become a leading international esports organization, driven by a clear mission, vision and set of values. Hero Esports is well positioned to identify and develop new opportunities both domestically and internationally, and we look forward to aligning our expansion with an equally fast-growing esports industry.”
eSports
Hilton Riyadh Hotel & Residences Named Official Main Partner for World Esports Championship 2024
The International Esports Federation (IESF) is pleased to announce the Hilton Riyadh Hotel & Residences as the official main partner for the upcoming World Esports Championship 2024 in Riyadh, which begins on November 11.
This partnership unites Hilton Riyadh Hotel & Residences’ reputation with one of the most significant international Esports events, ensuring every participant has a world-class experience throughout their stay.
With over 480 athletes and teams from across the world, WEC24 will host competitors as honored guests of Hilton Riyadh Hotel & Residences, ensuring they have an exceptional environment to compete at their best and aim for the prestigious title of World Esports Champion.
“It’s exciting to work alongside a brand that deeply values our vision and understands the importance of a memorable experience for all of our athletes and participants. Together, we’re setting a new standard for Esports events and creating an unforgettable journey for everyone attending.” – said Ana Karakolevska, Chief Marketing Officer at IESF.
“At Hilton Riyadh Hotel and Residences, we are proud to be the main partner of the World Esports Championship 2024 in Riyadh. Our commitment to excellence aligns perfectly with this prestigious event, where we aim to provide every participant with a world-class experience that goes beyond expectations.
By partnering with the International Esports Federation, we are setting a new standard for Esports events, ensuring that WEC24 will be an unforgettable journey for all attendees. Join us as we elevate Esports and create moments that will be cherished for a lifetime.” – said Hans Schiller, General Manager at Hilton Riyadh Hotel and Residences.
The partnership reflects a shared commitment to elevating Esports and enhancing each attendee’s experience. Both IESF and Hilton Riyadh Hotel & Residences share the goal of making WEC24 one of the best Esports events to date, with the highest standard of care and support for athletes and fans alike.
Asia
8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India
8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
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