Latest News
Olybet launches in France: a new player in the sports betting market
On October 9th, 2024, Olybet, a fresh entrant to the sports betting market, officially launched in France. This new platform aims to offer French bettors another option in the growing industry of online sports wagering. Olybet has set out to carve its place in an already competitive market.
The French sports betting market has been quite active recently, with the launch of another betting site last week. Olybet is the fourth bookmaker to open its doors in less than a year. Betsson started operating in France in November 2023, and CircusBet has just made its debut also in 2024, which has brought a breath of fresh air to the sports betting market, in a market where new betting sites are normally rather rare.
Olybet has obtained an ANJ (formerly ARJEL) license number, but it did not obtain it on its own. The bookmaker arrived in France by taking advantage of the already existing license of France-Pari, a French betting site that is now closed, as we have learned from Lebonparisportif.com, a French site specialized on bookmakers, on their article “Olybet, le nouveau site de pari ouvre enfin ses portes en France” (article in French). This is already the strategy used by Olybet in Spain, so it’s not surprising. More and more bookmakers are using this technique to enter a heavily regulated market like France.
France’s sports betting sector has seen exponential growth over the past decade. The legalization of online sports betting in 2010, coupled with the nation’s deep-rooted sports culture, has transformed it into one of Europe’s most lucrative markets. In 2023, France recorded an impressive €8 billion in sports betting revenue, solidifying its position as a key player in the global sports betting arena.
Olybet’s launch is perfectly timed to tap into this growing enthusiasm, with the French football league (Ligue 1) in full swing, and international competitions like the Champions League starting. By entering the market now, Olybet is poised to capitalize on major sporting events that will drive a surge in betting activity.
Olybet enters a highly competitive but rapidly expanding market, with established players like Betclic, Unibet, and Winamax already dominating. A few days ago, FDJ acquiring Kindred, creating a European gaming champion.
France’s sports betting market is projected to grow steadily over the coming years, thanks in part to the nation’s passion for football, rugby, and basketball. Olybet’s innovative platform and focus on both new and experienced bettors could give it an edge in capturing a share of this expanding audience.
As Olybet embarks on its journey in France, its launch marks a new chapter in the evolution of the sports betting landscape. Time will tell how it fares, but for now, French bettors have one more exciting option to explore.
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.
Among the number of benefits, Endorphina’s Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.
“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”
She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Latest News
Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenoch’s top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bacta’s ‘Going for Growth’ theme set against the new political landscape punctuated by Labour’s landslide General Election victory in July and November’s election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bacta’s Executive Director (Government Relations) said: “First of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by July’s snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.”
He added: “Our keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!”
He continued: “The Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated £270 million in tax and contributes £1.9 billion to UK GDP.
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