Latest News
Maximizing ROI in Casino and Crypto Campaigns: How AI-Driven Advertising with ROIads Outperforms Traditional Methods
Let’s be honest — running a casino or crypto campaign can feel a little like playing roulette. You spin the wheel, pray to the marketing gods, and hope you don’t land on “traditional advertising.” Because let’s face it, using old-school marketing methods today is like betting on the number 0 and hoping it’ll hit every time. Spoiler alert: It won’t.
But here’s the thing — AI-driven advertising isn’t a buzzword anymore; it’s the saviour of your marketing budget. And if you haven’t heard about ROIads, well, buckle up, because we’re about to deep-dive into how it’s not just better than traditional methods — it’s on another planet entirely.
Traditional Advertising: The Marketing Equivalent of Using a Flip Phone
Picture this: You’re standing on the street, shouting your casino or crypto promotion through a megaphone, hoping the right person hears you. That’s basically traditional advertising. You’re putting your message out there, but do you know who’s actually listening? Probably some random guy waiting for the bus, not your target audience of high-rollers or crypto enthusiasts.
Sure, you could run TV ads, print media campaigns, or (gasp) billboards. But let’s be real — when was the last time you stared at a billboard and thought, “Wow, I can’t wait to sign up for this crypto service!” Yeah, I thought so. The effectiveness of traditional advertising is about as reliable as a slot machine — sometimes you win, but most of the time you’re just out of cash.
Enter ROIads: AI-Driven Advertising That Actually Knows What It’s Doing
Now, imagine using AI to run your campaigns. You know, that mystical technology that can beat chess champions and predict the weather better than your phone’s app. ROIads takes AI and puts it to work for your casino and crypto campaigns. Instead of shouting into the void, AI ensures that your ads are only seen by the people who actually care—people who are already halfway to converting before they’ve even clicked on your ad.
Let’s talk about precision targeting. With traditional methods, you’re basically throwing your message into the wind, hoping it lands somewhere useful. ROIads, on the other hand, uses advanced AI algorithms to slice through all the noise and hit exactly the right audience. Want to target that one guy who only bets on Wednesdays and prefers Litecoin over Bitcoin? Done. ROIads finds him.
The ROI Difference: Your Wallet Will Thank You
Now, I know what you’re thinking: “This sounds great, but how does it actually perform?” Well, let’s talk about ROI—that elusive creature traditional marketing tries to capture but often misses entirely.
With traditional methods, you spend a fortune and cross your fingers, hoping to see some return. With ROIads, the entire point is maximising every dollar. The AI tracks user behaviour in real time, optimising your campaign like a blackjack dealer shuffling the perfect hand. No more throwing cash at a campaign and hoping for the best. ROIads ensures that your ad spend is working for you, adjusting campaigns on the fly to get the most out of every cent.
Real-Time Optimization: Because Static Ads Are So 2010
One of the biggest issues with traditional methods is that once the ad is out there, you’re stuck with it. If it bombs, well, tough luck. But with ROIads, your campaign doesn’t sit still—it’s constantly evolving. The AI analyses how users interact with your ads and adjusts in real time. If one angle isn’t resonating, boom—AI shifts the messaging. It’s like having a marketing team that never sleeps and never stops optimising. Sorry, traditional marketers, but your 9-to-5 just doesn’t cut it anymore.
ROIads vs. Traditional Methods: Not Even Close
Let’s break it down with some cold, hard facts. You run a traditional ad campaign, and you might (if you’re lucky) get some impressions, maybe a few clicks. But good luck calculating that return on investment without resorting to guesswork and vague KPIs. Meanwhile, ROIads doesn’t just track clicks—it tracks engagement, conversion, and real returns in real time. You’ll know exactly how your campaign is performing, who’s engaging, and, most importantly, how much money it’s making you.
And if you’re still hanging onto the idea that traditional methods are “tried and true,” let me remind you that the world has moved on. It’s 2024, people. We have AI that can beat humans at Go—don’t you think it can run a better marketing campaign than a random billboard?
AI-Driven Campaigns Are Here to Stay (And Traditional Advertising Isn’t)
Let’s be honest: traditional advertising is going the way of Blockbuster, MySpace, and those “As Seen on TV” infomercials. Meanwhile, AI-driven campaigns like ROIads are thriving because they’re smarter, more efficient, and actually designed for the digital age. If you’re still pouring money into outdated advertising methods, it’s time to wake up and smell the artificial intelligence.
With ROIads, you’re not just keeping up with the times—you’re staying ahead of the curve. And let’s face it, in an industry as fast-paced as crypto and gaming, you need every advantage you can get.
So, are you ready to stop gambling with your marketing budget and start maximising your ROI? Or are you going to keep hoping your ad hits the jackpot with traditional methods? The choice is yours—just don’t say we didn’t warn you.
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.
Among the number of benefits, Endorphina’s Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.
“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”
She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Latest News
Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenoch’s top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bacta’s ‘Going for Growth’ theme set against the new political landscape punctuated by Labour’s landslide General Election victory in July and November’s election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bacta’s Executive Director (Government Relations) said: “First of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by July’s snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.”
He added: “Our keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!”
He continued: “The Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated £270 million in tax and contributes £1.9 billion to UK GDP.
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