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Entain appoints Dafne Guisard as Chief Operations Officer

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Entain appoints Dafne Guisard as Chief Operations Officer
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Entain plc, the global sports betting and gaming group, is pleased to announce that Dafne Guisard has been appointed to the new role of Chief Operations Officer, effective from 13 January 2025.

Dafne joins from The Kraft Heinz Company, where, as Chief Strategy, Transformation and Digital Officer, she spearheaded the global ten-year growth strategy, developed new operational models, and drove digital transformation across all areas of the company. At Entain, Dafne will drive operational excellence, leading global strategic planning, the customer service organisation, and M&A integration.

Gavin Isaacs, Chief Executive Officer, Entain, said: “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”

Prior to her time at Kraft Heinz, Dafne spent nine years at Anheuser-Busch InBev in various leadership positions, driving long-term company goals, creating a focused portfolio strategy, elevating brand building, and delivering an ambitious innovation agenda. Her initiatives led to the highest innovation share in the industry. Before AB InBev, Dafne spent eight years in management consulting and equities, and co-founded a machine learning tech start-up.

She is a passionate advocate for the transformative power of technology. Her work in AI at Kraft Heinz placed her among AdAge’s top 13 AI Marketing Leaders to Watch, and the agile innovation under her leadership was recognised as one of TIME’s Best Inventions of 2023.

Dafne holds a bachelor’s degree in Computer Engineering from the Instituto Tecnológico de Aeronáutica and an MBA from the MIT Sloan School of Management.

eSports

BETBY ENHANCES ESPORTS EXPERIENCE WITH EXPANDED OUTRIGHTS AND PLAYER PROPS PORTFOLIO

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BETBY ENHANCES ESPORTS EXPERIENCE WITH EXPANDED OUTRIGHTS AND PLAYER PROPS PORTFOLIO
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BETBY, a premium sportsbook provider, has released a major update to its esports portfolio, introducing an unmatched selection of new outrights and player prop markets. With these additions, BETBY now offers three times more outright options than the market average and a completely unique range of player-specific betting markets, setting a new standard for player engagement opportunities through esports content.

BETBY’s expanded outright offerings deliver diversity and unmatched depth in the industry. For instance when it comes to Counter-Strike 2 (CS2), bettors can now access markets that go beyond the standard winners and most played maps, with new betting markets such as Tournament Most Valuable Player (MVP), Magnum Sniper Rifle (AWP) Kill Comparisons, and numerous others now available. In Dota, unique markets like Most Popular Hero (Picks + Bans) and Hero with Highest Kill Death Assist (KDA) provide a more engaging and data-driven betting experience. These markets are updated throughout the entirety of tournaments, ensuring players can place bets during breaks occurring between game days or stages. The update extends beyond Dota and CS2, as BETBY now offers unique outright markets as well for games like Escape from Tarkov: Arena and Standoff 2 – content which is currently not being offered elsewhere in the esports landscape.

The second significant enhancement is the introduction of a much broader esports player props portfolio, which is entirely developed by BETBY’s team of expert traders. This allows players to place bets on individual performances across all S-Tier, A-Tier, B-Tier, and C-Tier tournaments for main esports disciplines, and not only on the occurrence of major events.

These additions further bolster BETBY’s esports portfolio, following a series of major updates that underline the company’s focus on innovation and its dedication to providing engaging content for its partners and their end-users.

Kirill Nekrasov, Head of BETBY Games, commented: “We decided to accelerate the launch of new outrights and player prop markets for esports because we see a gap in the industry. We wanted to develop our own solutions and noticed that even though providers offer classic pre-tournament outrights, none of them provide continuously updated outrights when the events are in progress. Regarding player props, it’s relatively new content as part of our esports feed. If we talk about traditional sports, like soccer or basketball, it’s the standard for the industry. But I foresee that when it comes to esports it will as well be an absolute must-have in the future, with the performance and statistics of teams and players now becoming more widely available. Despite the fact that player props are not a new thing in the esports industry, these markets are offered only throughout top-tier tournaments and only for a limited number of teams. What we did was push this feature not only for top tournaments, but also B-Tier and C-Tier tournaments, whilst at the same time broadening player props coverage to a wider teams coverage.”

BETBY will be showcasing its premium sportsbook solutions and services at the upcoming ICE 2025 in Barcelona.

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3 Day Countdown Starts for Ortak x B.F.T.H. Arena Awards 3.0

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Following months of excitement and build-up, the final stretch for the Ortak x B.F.T.H. Arena Awards 3.0 is here as the highly anticipated event is merely three days away. From December 12-14, industry leaders will gather under one roof at the grand InterContinental Hotel in UAE’s Ras Al Khaimah, bringing to life the ultimate blend of iGaming and Web3.

Revamped Nomination List

The third edition of the successful Ortak x B.F.T.H. Arena Awards is bigger than it has ever been. The nominations list this year includes industry familiar categories such as the Best Online Casino Game, Best FTN Casino Game, Rising Star Provider and Best Innovative Gamification Feature.

On top of this, the nominations list is shifting into higher gear by being merged with Ortak themes, leading to the following new Ortak-related casino categories:

  • Best Ortak Live Casino Game Category
  • Best Ortak Casino Game Category
  • Best Ortak Slot Game Category
  • Best Ortak Crash Game Category

For the first time ever, Ortak-assigned awards have been introduced that are judged independently by the Ortak committee, based on real-life data. These include:

  • Highest Value Ortak Collection
  • Highest Turnover Ortak Collection
  • Most Valued Ortak NFT
  • Top Ortak Collector
  • Best Ortak of the Year

In order to boost engagement even more, separate voting was held to reveal the Game of Public Choice. All voting processes are overseen by a third-party international auditing firm to ensure maximum transparency.

New Concepts Unveiled

The unprecedented scope of Ortak x B.F.T.H. Arena Awards 3.0 opens up new opportunities for recognising and celebrating new ideas and novel concepts. The stakes are raised high as more than 160 submissions have come in from 70+ game providers.

During the event, BetConstruct Co-Founder and visionary Vigen Badalyan will share business insights on upcoming ventures and introduce new visions for the innovative Ortak platform.

Winners of the Ortak x B.F.T.H. Arena Awards 3.0 will be revealed in an epic ceremony on the 13th of December and attendees can expect a showdown unlike anything the industry has seen. All eyes are on Ras Al Khaimah for a proper send off to 2024!

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Kambi Group plc repurchase of shares during 4 December – 10 December 2024

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Kambi Group plc (“Kambi”) has during the period 4 December to 10 December 2024 (the “Buyback Period”) repurchased a total of 50,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi’s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 50,000 ordinary B shares at a volume-weighted average price of 103.64 SEK. From the beginning of the Programme, which started on 6 November, until and including 10 December 2024, Kambi has repurchased a total of 254,000 ordinary B shares at a volume-weighted average price of 106.40 SEK per share.

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 10 December 2024, Kambi’s holding of its own shares amounted to 254,000 and the total number of issued shares in Kambi is 29,903,619 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €12.0 million.

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