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Meridianbet (GMGI) Redefines Sports Sponsorship with Europe’s First Emblem Integration Deal

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Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.

Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.

Breaking New Ground – Key Facts

  • First permanent logo integration in European basketball
  • Strong, ongoing partnership with a top-tier Euroleague club
  • Strategic amid NBA’s expanding interest in Europe

This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.

Legacy Meets Innovation

This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.

By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.

Group – Wide CSR Statement

Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.

This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.

Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.

A New Era for European Basketball

Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.

As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.

Balkans

EGT Digital and Maxbet: One more milestone in Serbia

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EGT Digital and Maxbet: One more milestone in Serbia
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EGT Digital is excited to announce a successful collaboration with MaxBet, a prominent name in the online betting industry, following the integration of our innovative gaming content into their platform. The Bulgarian provider’s popular titles, including Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, have quickly captured the attention of players, achieving remarkable rankings among the top products in the online casino category within just days of launch.

Tsvetomira Drumeva, Head of Sales at EGT Digital, remarked: “Our partnership with MaxBet is immensely valuable and mutually beneficial. This collaboration enables us to extend our reach to a broader local audience while solidifying our reputation as a preferred provider of iGaming solutions in Serbia. Importantly, it also allows us to enhance the customer experience for MaxBet’s players, contributing to their growth and satisfaction.”

Vukašin Marelj, Head of Online Casino at MaxBet, echoed this sentiment, expressing his enthusiasm for the fruitful partnership with EGT Digital: “As a leading operator, our top priority is to offer our clients the best gaming options available. EGT Digital’s casino games excel with their stunning visuals, diverse themes, and enticing bonuses. The positive results we’ve seen so far confirm that our choice to partner with EGT Digital was a strategic one, and we eagerly anticipate further enriching our portfolio with their exceptional titles.”

Together, EGT Digital and MaxBet are poised to set new standards in the gaming industry, delivering outstanding entertainment experiences to players in Serbia.

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Balkans

EGT Digital won the “Online Provider of the Year” prize from BEGE Awards 2024

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EGT Digital won the “Online Provider of the Year” prize from BEGE Awards 2024
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EGT Digital celebrates being named the “Online Provider of the Year” at the 15th edition of the prestigious BEGE Awards competition. The official ceremony was held on November 27 and accolades in 32 categories were presented to individuals and companies for their exceptional achievements in the gaming and entertainment industry.

EGT Digital took the award in recognition of the wide variety of iGaming products and services it offers. The company’s ever-growing portfolio of casino games enjoys great popularity in a number of markets around the world. Players appreciate their perfect combination of eye-catching genuine design, high winning chances, and many captivating bonus features. The in-house developed “all-in-one” betting platform X-Nave is a versatile solution, providing the advanced technology and tools operators need to ensure the success of their online business.

Vladimir Dokov, CEO of EGT Digital, said: “Thanks to its forward-thinking developments, EGT Digital has quickly established itself as a preferred iGaming provider both locally and globally. This award is a very valuable distinction for us and reaffirms our commitment to creating innovative products and promoting responsible gaming.”

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Balkans

EGT secures four prestigious accolades at BEGE Awards 2024

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EGT secures four prestigious accolades at BEGE Awards 2024
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BEGE Awards 2024 brought well-deserved recognition for EGT, providing the company with 4 prizes. At an official ceremony, held on 27 November, the company received accolades in the categories “Slot Machine of the Year”, “Jackpot System of the Year,” and “Corporate Social Responsibility of the Year”.

The fourth and special award “CEO of the Year” was presented to EGT’s CEO Vladimir Dokov. This distinction highlights his strategic vision, which has positioned the company as one of the leading manufacturers and suppliers of gaming equipment on a global level.

“It is a great honor for me to receive this award for the second year in a row,” said Mr. Dokov. “This is eloquent testimony that with motivation, devotion and the support of a team of talented and ambitious professionals any challenge is surmountable and any goal is achievable.”

The “Slot Machine of the Year” award was presented to EGT in recognition of its slot cabinets from General Series, which had many installations in 2024, demonstrating excellent performance in a number of gaming establishments around the world.

The absolute bestseller Bell Link has earned the company the “Jackpot System of the Year” prize. Featuring 4 exciting jackpot levels and numerous attractive bonuses, this product has quickly become players’ favorite wherever it has been installed.

EGT was also honored with the “Corporate Social Responsibility of the Year” acknowledgment for its dedication to supporting various charity and sports initiatives, as well as its consistent policy for environmental protection implemented in its production processes and overall activities.

“The BEGE Awards serves as a benchmark for industry achievements, and we are proud that EGT took all these prestigious prizes. They inspire us to continue pursuing gaming excellence,” concluded Mr. Dokov.

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