Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and designated member of the Management Board of LOTTO24 AG

Dr. Dorian Freudenreich is the new Vice President Business LOTTO24 and thus responsible for the entire lottery brokerage business of the ZEAL group in Germany. Freudenreich reports directly to ZEAL CEO Helmut Becker. In his position, he will be responsible for the operational management and financial performance of the two end customer brands LOTTO24 and Tipp24 as well as their strategic development. Freudenreich will also become a member of the Management Board of LOTTO24 AG with effect from 1 January 2025.

With Freudenreich, ZEAL has hired a founder and e-commerce expert with many years of experience. Before joining ZEAL, Freudenreich was head of German sales and data management at the pan-European online pharmacy Atida. Prior to that, he founded and managed the start-up Apparently Different. After completing his doctorate, Freudenreich began his career as a management consultant at McKinsey.

“I am grateful for ZEAL’s trust and am looking forward to the challenge,” says Dorian Freudenreich. “Lottery brokerage in Germany is by far ZEAL’s most important business segment. LOTTO24 and Tipp24 are two strong end customer brands with a lot of potential for further growth. My focus will be on continuously developing the performance of the business of both brands together with the team and promoting strategic potential in lottery brokerage in Germany.”

“Dorian Freudenreich has both founding experience and extensive knowledge in the holistic management of established e-commerce businesses,” says Helmut Becker, CEO of ZEAL. “Managing strong brands such as LOTTO24 and Tipp24 and strategically developing their business requires a great deal of experience and operational knowledge. We are delighted to have found the ideal person in Dorian to help our lottery brokerage in Germany achieve even stronger growth.”