Gaming
Flexion partners with King to launch Candy Crush Solitaire© simultaneously across platforms

Significant industry first will see game launch from day one across 5 alternative stores in addition to Apple and Google.
Flexion, the games marketing company, announces a partnership with preeminent developer King to market new game Candy Crush Solitaire© in alternative app stores.
Expected to be one of the exciting game announcements of the year, Candy Crush Solitaire© will be available on the Amazon Appstore, Samsung Galaxy Store, Huawei App Gallery, Xiaomi GetApps and ONE store from the get-go thanks to Flexion’s expertise and technology. The game launches globally across platforms on 6 February and is already available for preregistration in all the stores.
Flexion has had a partnership with King since June 2024 to market Candy Crush Saga© on the alternative stores. With this latest deal, both companies are breaking new ground with concurrent launches, taking them to the leading edge of games marketing.
“This is the first time King will launch simultaneously across such a wide range of platforms,” says Jens Lauritzson, Flexion’s CEO. “King has recognised that mobile audiences come from a more diverse range of markets these days, and we are thrilled to be able to help them reach those markets. Flexion has brought to the partnership the tech, experience and expertise to ensure the ultimate in user choice.”
Commenting on the deal, Benjamin Pommeraud, General Manager of Strategic Initiatives at King, says: “We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. As our first expansion of the Candy universe into a new genre, this collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play.”
-
Latest News6 days ago
Exploring the Most Popular Online Casino Games in Europe
-
Africa6 days ago
EGT Digital with one more significant achievement in South Africa
-
Africa5 days ago
The Top 5 Welcome Bonuses South African Online Casino Players Can Look Forward to in February 2025
-
Compliance Updates7 days ago
Imagine Live Receives ONJN License
-
eSports6 days ago
Esports World Cup Foundation Announces Partnership with Riot Games as VALORANT Joins League of Legends and Teamfight Tactics at EWC 2025
-
Latest News6 days ago
Swintt unearths the riches of Ancient Egypt in Horus Treasure
-
Industry News6 days ago
Amusnet to Participate in Enada Primavera 2025
-
eSports6 days ago
CHESS GRANDMASTER MAXIME VACHIER-LAGRAVE SIGNS FOR TEAM VITALITY