Cherry Play makes its debut in Belgium with StarCasino

Innovative provider takes its classic slot games and smart subscription-based commercial agreement into its second market via deal with popular online casino brand

Cherry Play, the in-demand content provider with a unique subscription-based commercial model that’s taking the market by storm, has expanded into the Belgian market through a deal with leading online casino brand, StarCasino.

The partnership means players at StarCasino.be can now access the provider’s proven slot content including titles like Multi Banks, Super Coin, Chef Super Bet and others as well as its Golden Cherry Jackpot System.

These games, which have been built on Bragg Gaming’s cutting-edge technology stack to provide unrivalled quality for players and a smooth, seamless integration for operators, have already hit the mark with players in the Netherlands where they are live with several top-tier casino brands.

StarCasino becomes the first operator in Belgium to offer Cherry Play’s games to players and to take advantage of the supplier’s innovative subscription-based model. Instead of the industry-standard revenue share, StarCasino pays a monthly licence fee to access the provider’s games.

This allows StarCasino to give Cherry Play’s titles much better lobby positioning and increased promotional spend as the operator gets to keep the vast majority of the revenue each title generates.

Cherry Play only made its debut in January this year but has already built huge momentum behind the studio, launching its first six titles and integrating with big-name operators in the Netherlands and now Belgium.

Olga Bejela, Cherry Play CEO, said: “Launching in Belgium with StarCasino is another milestone moment for Cherry Play as we continue to bring our proven slot games and innovative subscription model to operators in regulated markets across Europe and beyond.

“Demand for slot content is high in Belgium and titles such as Multi Banks and Super Coin have been designed to deliver thrilling gameplay, and potentially big wins, so will absolutely hit the mark with StarCasino’s players.

“It’s also great for the operator to be able to take advantage of our subscription-based model which is proving to be a big draw.”

S. Maene, Director at StarCasino, added: “Cherry Play’s first run of games captures the essence of a slot but with its own unique twist on the gameplay to ensure a thrilling player experience from the first spin to the last.

“If its games caught our attention, its unique subscription model was a catalyst for getting the deal over the line as soon as possible and we are genuinely pleased to be the first brand in Belgium to be able to offer its games to our players.”