The Impact of Free Slots for UK Online Casinos

For decades, the well-founded belief in the ever-growing sector of gaming was that publishers should charge an appropriate fee for players to play their games, depending on the form of ownership. This goes all the way back to the days of standing arcade machines. But then came the iPhone and the App Store’s in-app purchases update in 2009. From there, the status quo changed greatly.

Now, the freemium or free-to-start model is running wild. This is even to the extent that iconic arcade games are now free-to-play on UK platform Antstream Arcade. When it comes to the adjacent online casino industry, though, there’s been a bit more resistance to adopting a free gaming model such as with free slots. However, where free slots do come into play, they’re clearly making an impact.

Offering a Different Selling Point to Online Casinos

In today’s market, offering free slots and demos, as well as ways to play without a deposit, can serve as a unique selling point. After all, most of the time, people looking to play slots are expecting to pay for each spin. Trying out a game has often been a case of segmenting a small part of one’s bankroll and seeing how the game goes for a while.

Sites that let players try the slots for free, be it in a limited form via a bonus or an endless demo mode, do stand out against their competitors. There’s a further benefit for online casinos in how the unique selling point works beyond the free offering. You can look at data on free trials offered across other businesses to see just how well these free offers can work.

According to the data compiled by ADM on free trials that lasted 30 days, such initiatives saw a 32 per cent customer acquisition rate and a 56 per cent customer conversion rate. Letting customers try before they buy still works for businesses and enables customers to feel better about the product they’re looking to buy or use.

Distinctly Advantageous to Players

The process of pay-as-you-play is standard across all forms of gambling and is what differentiates it from other forms of entertainment. Yet, players will always notice the sites that do offer free slots, and positive customer interactions in any line of business help to generate increased customer loyalty. For the players, the advantages to playing free slots over paid ones are clear.

Anyone looking for where to play free slots at trusted UK sites will be wanting to benefit from not losing any real money, not needing to download anything, and playing games that are conveniently mobile-compatible. Of course, being able to find slots from top providers like Pragmatic Play, Play’n GO, and Relax Gaming is the aim as, even with a free experience, players want it to be world-class.

Not only does this mean that players can safely enjoy spells of slot gaming online, but they can also essentially try before they buy. Slot gaming varies greatly, from the likes of the single-feature, low-volatility hit Starburst, to high-volatility cluster pays grid slots like Reactoonz 2, and so being given the chance to test the offering first is always welcomed. Above all else, free slots make for better-informed customers, and better-informed customers are happier customers.

Free slots have become very popular at the online casinos that offer them. By giving players a way of testing different games before committing real money, the sites are carving out a distinct selling point and a way of making loyal and more knowledgeable customers.