DBET partners with Swedish Basketball Association for multi-year sponsorship deal

Immense Group is proud to announce that its sport betting brand DBET has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. The collaboration, which will kick off with the Women’s European Championship 2025, marks a significant step in DBET’s ongoing commitment to deepening its presence in Sweden’s sports landscape and enhancing the experience for Swedish basketball fans.

As part of the partnership, DBET will sponsor the senior national teams and the SBL leagues, SBL Dam and SBL Herr. The deal will extend through to the Men’s World Championship 2027, providing ample opportunity to engage with Swedish sports fans across multiple platforms and events.

“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”

Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community involvement. This new collaboration with Swedish basketball underscores DBET’s commitment to growing its brand presence while supporting the expansion of Swedish basketball on both the national and league levels.

“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”

This collaboration builds on DBET’s growing presence in Swedish sports, including its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association. DBET remains committed to expanding its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.