Greece may not be the most populous nation in Europe, but it has one of the greatest gaming industries. While there was formerly a monopoly, it is now becoming more open, allowing for the entry of new operators.

According to the gambling regulation, 24 companies have already been granted licenses to offer their platforms in Greece. Two additional companies will be joining that group in 2023, increasing the total.

The HGC granted Spinomenal a manufacturer’s license in the nation a few weeks ago. As a result, the business can now legitimately collaborate with authorized gambling operators who are already operational or who intend to do so.

Spinomenal has already launched in Romania and Malta, and in 2022, the UK market approval for its Panda Bluemoon and SubTech brands. A number of other nations, including Spain, the Netherlands, Sweden, Colombia, South Africa, and others, are also said to have certified it.

Most recently, the HGC approved Relax Gaming as well. The business is the source of popular slot games like Money Train 3, Temple Tumble 2, Dream Drop, and others. These are among the more than 4,000 games in the collection. Relax will now be allowed to provide that whole range to Greece’s authorized gambling operators thanks to its new iGaming supplier license. According to reports, it is putting partnerships in place and could have at least one agreement in place by the end of the first quarter.

Relax Gaming has proven to be successful in countries that it dominated such as the UK. In 2021, Relax strengthened its ties with Booming Games and William Hill. This year, Relax is also set to collaborate with AboutSlots to enhance the content offering, all while offering some of the best slots around as can be shown in this Money Train 3 slot review.

In an effort to combat organized crime, Greece outlawed all kinds of online gambling in 2002, but subsequent economic hardship compelled it to change its mind. Greece changed course in 2011 and started providing interim iGaming licenses.

Operators jumped right in, but not before quickly coming to a sobering revelation. The government-run gaming and lottery organization, OPAP, dominated the market and effectively eliminated competition.

Numerous operators departed after a year. When Greece only generated €60,000 (US$64,488) in tax income from 2013 to 2016, it became clear that depending on a monopoly wasn’t a wise option.

Following another legislative modification as a result, the HGC granted permanent licenses to 15 online gaming firms in July 2021. Online casino licenses cost €2 million (US$2.15 million), which is a significant amount. However, the industry is still expanding.

The legal segment will be able to expand while the black market segment continues to experience difficulties. Through a collaboration with BetShop, Stakelogic entered Greece in the end of 2022, and the market will significantly mature by 2023.

Azerion is scheduled to host its first Strategy Deep Dive and release its Q3 2022 results announcement on Wednesday 30 November 2022 at 8:00 CEST (7:00 BST), therefore they wanted to use this opportunity to look back and reflect on all the amazing projects we’ve accomplished over the last few months.

Mergers & Acquisitions
For the second half of the year, Azerion has been growing its portfolio as well as its global footprint with a number of acquisitions as a complement to its organic growth. They’ve brought together a great diversity of offerings and capabilities to one global powerhouse, creating a new world of opportunities for us.

As a leading digital entertainment and media company, they are reaching more people in more ways. Azerion is adding value to our audiences and increasing access to their advertising and digital publishers around the world. For example, they now have new innovative formats added to our proprietary portfolio of ad formats, thanks to Vlyby (video advertising), Targetspot (audio advertising), Madvertise (mobile formats), and AdPlay (digital out-of-home advertising). They strengthened their direct sales to advertisers with [M]Media in the Netherlands and TakeRate in Italy). Lastly, they’ve optimized services to advertisers and publishers along with Hybrid Theory (campaign performance management) and AdPlay (publisher monetization services).

Azerion is expanding our geographic footprint – in Europe, the UK, US, and APAC region – to become faster and more competitive. From these acquisitions they are launching new products, expanding our investments in digital advertising, and vigorously building our offerings to keep growing for many years to come.

Partnerships & Collaborations
Azeion’s partnership announcements are always pretty big news. During the second half of the year, they extended their partnership with Ajax eSports, partnered with Cool Cats to increase the utility of NFT’s within Habbo, and added a large selection of games to GameDistribution with Gameloft and Ubisoft Nano.

Platform
They were once again voted the best Digital Media Owner in the Autumn Award surveyed by the Institute of Practitioners in Advertising in the UK. Also, they had won the Spring award in May and this time they achieved the highest score in the history of the survey. This is a great recognition of their integrated value proposition to advertisers.

In November, they also announced the results of their brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats.

Premium Games
They had a lot of exciting advancements regarding their premium games lately, specifically in Habbo and Hotel Hideaway! Most notably, they’ve partnered with ITV studios, with Love Island opening a virtual villa in Hotel Hideaway to create social experiences and opportunities for brands and players. The branded room attracted 3 million visits in 30 days with 46,000 daily visitors on average, spending an average of 52 mins in total over the period.

In August, Habbo launched its new app, available for Android. Not long after that, Habbo followed with the launch of its new Habbo iOS app. Android and iOS users can now have a much smoother, fully-fledged cross-play experience in Habbo.

Another big win for Azerion was to be crowned the winner in the “Top European Metaverse Platform” at the first annual European Metaverse Summit & Awards 2022. These awards are just this beginning, and they promise that there are many more milestones to follow!

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