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Playtech BGT Sports delivers further improvements to SSBTs

Zoltan Tundik

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Credits: pbs.one
Reading Time: 3 minutes

Fresh content and new functionality added to comprehensive offering

2nd February 2018, London – Playtech BGT Sports (PBS) has announced a number of new developments and products for its market-leading self-service betting terminals ahead of next week’s ICE Totally Gaming exhibition.

The industry’s leading supplier will showcase an improved lottery service at the show, as well as new displays of its goalscorer and ‘OTC’ coupons.

The new lottery service will see greater content available via its Betradar-powered World Numbers Service and 49s products, featuring a further 50 lotteries from around the world coming under the brand.

This follows its recent exclusive launch of Lottoland Solutions lotto betting service, ensuring PBS now has the widest range of lottery products in the retail market.

The additional content will service an evolving retail demographic, with draws now being accessible on terminals every day of the week, providing operators with cross-sell opportunities to sports bettors, and more traditional lottery players.

Improvements to PBS’ sports products have also been made, with an easy-to-use goalscorer coupon now integrated onto its on-screen match day coupons. This will offer customers the chance to build cross-match accumulators easily for first, last, and anytime scorers on one coupon.

Covering all major European leagues and cups, the new interface is already demonstrating its margin-driving potential for operators.

PBS is also now providing operators with the back-office tools to design bespoke, cost-effective ‘OTC’ coupons based on region, time, sport, and market.

These mitigate the cost and need to have printed fixed-odds paper coupons which can date quickly, for independents in particular, while also allowing operators to target particular customer types based on shop location.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “Our development team has been busy making refinements and improvements across our product range in recent months, with the result being a market-leading SSBT, sports and lottery betting provision suitable for all retail operators.

“Our enhanced lottery product will deliver additional content and more opportunities to shop customers, while they’ll also be able to see an enhanced sports betting product with more functional goalscorer coupons, as well as bespoke digital coupons capable of better targeting customers and reducing operator costs.”

Playtech BGT Sports will demonstrate the new additions to its product range on stand S2-350 at ICE Totally Gaming 2018, London.

 

About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

www.playtech.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Press Releases

Kinguin Launches API Giving Merchants Access to Inventory and Award Winning Customer Support

George Miller

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Kinguin Launches API Giving Merchants Access to Inventory and Award Winning Customer Support
Reading Time: 2 minutes

 

Kinguin, one of the world’s leading online retailers in the video and PC game industry today announced the launch of the Kinguin application programming interface (API) for e-commerce. The newly released API is free to qualified online retailers and makes it easy to list, price, and sell thousands of video games while using Kinguin’s award-winning Customer Support and automated order-processing.

With the Kinguin e-commerce API, retailers gain access to a virtually endless supply of CD keys via Kinguin’s robust video and PC game catalog, eliminating traditional online store needs of inventory management and control, while offering larger, more diverse selections of products. Retailers can immediately add up to 15,000 games with customizable attributes such as pricing, descriptions and more to their existing store offerings.

Customers pay the participating store directly as normal, then, without any middlemen or delays, orders are automatically processed by Kinguin. Game keys are immediately dispatched once an automated purchase information has been received. Problems regarding game keys or transactions will be handled completely, professionally and immediately via Kinguin’s award-winning customer service channels – simplifying the purchasing experience for merchants and gamers.

“The mission of the Kinguin API for e-commerce is to make it easier for any e-commerce store to distribute virtual products. In this way, businesses can take advantage of the large volume of products available at Kinguin.net quickly, easily, and profitably,” says Kamil Grabowski, Project Manager behind Kinguin’s API for e-commerce. “Our goal is to satisfy the gaming community, both players and merchants, and with this API, it’s going to be easier than ever.”

To apply for the Kinguin API e-commerce solution, please apply here.

About Kinguin:
Founded in 2013, Kinguin has fast become the largest alternative marketplace to Steam, Origin, and Battle.net, with more than 7 million loyal customers globally. Kinguin’s mission is to create an ecosystem built for the gamer. To achieve this, Kinguin provides easy and secure access to games, innovative ways for gamers to trade and conduct commerce, and new ways for developers to reach customers directly. Kinguin is also involved with esports, esports venues, and esports centers of excellence worldwide. Visit https://www.kinguin.net and https://www.kinguin.io for more information.

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Gambling in the USA

Affinity Gaming appoints Tony Rodio as CEO

Niji Ng

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Affinity Gaming appoints Tony Rodio as CEO
Image Source: bgunther.com
Reading Time: 2 minutes

 

Affinity Gaming, a casino operator based in Las Vegas has roped in Anthony Rodio as the Chief Executive Officer. His tenure will start immediately.

Mr. Rodio has a proven track record spanning three decades in the gaming industry. Most recently, he has as President, Chief Executive Officer and as a member of the Board of Directors of Tropicana Entertainment, Inc. He led Tropicana to unprecedented growth, improving the company’s overall financial results with net revenue increasing more than 50% through both operational improvements and further expansion into regional markets.

“We are committed to Affinity Gaming becoming a leader in the local casino market and Tony’s career accomplishments make him uniquely qualified to lead the Company in its next phase of growth and development,” said James Zenni, Chairman of Affinity’s Board of Directors and Chief Executive Officer of Z Capital Partners. “Tony is one of the top executives in the gaming industry and I’m confident that he is the right person to drive Affinity’s continued growth and enhanced commitment to the player experience. I look forward to working closely with him in this new role.”

“It is an honor to join the Affinity team and I am pleased to have the opportunity to work alongside Z Capital, an experienced and proven investor in the gaming industry,” said Mr. Rodio. “I look forward to leading Affinity in its next phase of growth and I am excited to partner with our management team and general managers to enhance the experience for our valued customers.”

 

About Affinity Gaming:
Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The company’s casino operations consist of 11 casinos, five of which are located in Nevada, three in Colorado, two in Missouri and one in Iowa.

 

About Z Capital Group:
Z Capital Group, L.L.C. and its subsidiaries (“Z Capital”) are a leading alternative asset management firm with approximately $2.3 billion of regulatory assets under management. For over two decades, the Partners of Z Capital have worked exclusively to realize significant capital appreciation by making controlling equity investments in manufacturing and industrial companies across a diverse array of industries, including basic materials, branded consumer, automotive parts, capital equipment and general manufacturing.

Z Capital creates value for its investors by collaborating with talented management teams to generate investment returns by structurally improving the strategic position, competitiveness and profitability of its portfolio companies. The Z Capital Private Equity Funds’ portfolio companies are within numerous industries, have aggregate annual revenues of approximately $1.3 billion, sell products in 57 countries, and have over 11,000 employees and an excess of 200,000 associates, directly and through joint ventures worldwide.

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Latin America

PowerPlay Launches Gaming Site

George Miller

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PowerPlay Launches Gaming Site
Reading Time: 2 minutes

 

The new gaming brand is launching their offering to Caribbean and Central American players. PowerPlay strongly believes that the Caribbean and Central American markets, with a passion for sports to match any region in the world, deserve a bookmaker and casino provider that customizes an offering for them.

Core offerings will center around football, cricket, tennis and basketball. There will also be live casino, a new concept to many local players and one that is sure to create excitement.

Keith McDonnell, Co-Founder of PowerPlay is bullish about his company’s new offering. “The Caribbean and Central American markets have been waiting for a company to provide them a service that truly meets their needs. With promotions, on site content and customer service all managed locally, PowerPlay will be catering for the needs of local players”.

McDonnell continues, “Our Management Team own and run land-based casinos in the Caribbean and our research shows players are waiting for a localized online product. We will be bringing live betting on sports and casino to players via mobile and desktop devices and we feel our product is as competitive as any other in the local markets. We cannot wait for players to try it out”.

PowerPlay.com will be promoting online via advertising, affiliates and joint promotions as well as locally via TV, radio, print and local events. Promotional events to drive new player registrations will be held in bars, cafes and land-based gambling locations.

With this new platform PowerPlay invites players to raise their game and opens up the opportunity for all players in the region to aspire to greater success.

The company’s online sportsbook will be provided by FSB Technologies. Their product is designed to meet the rising demands of mobile and live betting, as well as aggregating the industry’s best data feed suppliers. The PowerPlay site will also feature a wide range of casino content, including slots from Microgaming and Realistic Games. The live casino, provided by Evolution Gaming, allows players to interact with live dealers when playing table games such as blackjack and roulette.

The next stage of developments includes new payment options, currencies and languages to further localize for target markets. Once the product has been developed and customized for local players, expansion is planned across LATAM, Europe, Asia and Africa.

 

About PowerPlay:

Curacao-based PowerPlay.com provides online sports betting and casino services to gamers across the world. Focusing on Caribbean and Central American players via football, cricket, tennis and basketball the company is able to create a uniquely customized experience for local players.

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