Press Releases

Lotto Hero all set to go live post the ICE Totally Gaming

Published

6 years ago

February 6, 2018

Reading Time: 2 minutes

After the ICE Totally Gaming exhibition starts off next week, Lotto Hero, the Innovative online lottery game will be all set to go live with its first operators. This fascinating product, which offers players the privilege to win hourly jackpots of at least one million Euros, was initially introduced at ICE 2017.

Its new CEO Richard Mifsud said: “After a year of going through heedful development, it is all done to be offered to players for the first time on the site of a number of tier one operators.” He added : “We’re very excited to be returning to ICE on the verge of announcing that a number of big-name operators will go live with Lotto Hero in the first quarter of 2018. We have listened to feedback from those operators in order to make sure the user experience is as good as it can be, and that the performance of the game has been optimised.”

“We’re very confident that the game will really capture the zeitgeist and offer our partners a genuinely competitive edge, as well as giving their players the chance of going from ordinary to extraordinary.”

Lotto Hero, which will be on show at stand N9 565 at ICE, is designed to appeal to players across multiple verticals, as well as boost acquisition, retention, and an operator’s ability to cross-sell. It offers the speed, excitement and big jackpots players have come to expect. Based on traditional draw games, players select seven numbers and a card suit to be in with the chance of winning. Players, who require no skill to play the game, just need to purchase a two Euro Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.

If the first attempt at winning does not succeed, Lotto Hero offers a second chance draw for players, significantly increasing the chances of a win. Lotto Hero, which is now powered by Helio Gaming, is set to be hosted on a multi-tenant platform which enables it to be provided to players around the world through operator websites.

Helio Gaming will provide licence agreements to those operators, who are guaranteed risk-free distribution with an attractive commission structure that offers higher returns than products such as slots.

Lotto Hero will also have a charity element, with Helio pledging a percentage of profits to a Charity Hero fund, which will distribute the money to good causes. Players can also opt to donate part of their winnings, inspiring them to become a hero for others.

Industry News

SKS365 keeps investing in people: GROW People Management Program took the next level

Published

12 hours ago

April 24, 2024

Peter Tolan

Reading Time: < 1 minute

11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

eSports

North Star Network acquires Um Dois Esportes

Published

12 hours ago

April 24, 2024

Peter Tolan

Reading Time: 2 minutes

North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

partnerships

BNXT League and PepperMill Casino join forces

Published

12 hours ago

April 24, 2024

Peter Tolan

Reading Time: < 1 minute

BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”