Monday 26th February 2018 – Betway has signed a deal to further expand its portfolio in esports by sponsoring three of ESL’s top esports competitions in 2018.
The leading online bookmaker will partner with ESL, the world’s largest esports company for the Intel® Extreme Masters (IEM) and ESL One in 2018; starting with a sponsorship of IEM Katowice this February.
Further, Betway will also sponsor Season Seven and Season Eight of the CS:GO Pro League, which conclude in May and December of this year.
In 2017, Betway advanced itself as one of the leading brands in esports betting, with sponsorships including the CS:GO Pro League, and ESL One Cologne on top of their partnership with the Ninjas in Pyjamas.
Adam Savinson, Betway, said: “We’re really excited to be sponsoring some of the biggest events on the esports calendar.
“We’ve already enjoyed an incredible amount of success over the past 12 months, becoming the first betting partner of CS:GO Pro League and ESL One Cologne, and we can’t wait to build on this further.
“Following on from the success of our previous sponsorships, we will also be on the ground creating our iconic CS:GO content.”
Bernhard Mogk, Global Senior Vice President Sales & Business Development at ESL, added: “With the expansion across further ESL assets, we are building on our successful partnership with Betway.
“We are glad to have found such a strong and reliable partner and together we are looking forward to an exciting year full of esports action.”
Betway, which first launched a dedicated esports microsite in 2015, continues to act as a leading proponent for growing integrity within the industry having been a founding member of the esports Integrity Coalition (ESIC).
As with the leading operator’s other sponsorship agreements within the community, the latest deal will provide viewers with live odds updates throughout all tournaments.
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.
Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment.
Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
LEC Introduces Sporting Financial Regulations
To support the long-term financial stability and competitive balance of the LEC, the league is going to introduce new financial regulations – known as Sporting Financial Regulations (SFR) – for the start of the 2024 LoL Esports Season.
The LEC SFR will encourage teams to maintain the total sum of its five highest-paid player salaries below a certain threshold, with teams exceeding the threshold having to pay an excess fee (SFR Fee).
In doing so, the LEC seeks to create a financially sustainable environment for its pro players, partnered teams, and the league itself, allowing all parties to grow at a healthy and scalable pace, and protect the ecosystem from unsustainable spending practices. In addition, the framework will support the league by creating a better competitive balance and more engaging competition, further enhancing the experience for players and fans.
“In the current economic climate, we are dedicated more than ever to creating a sustainable future for our players, teams, and the LoL Esports ecosystem in EMEA as a whole. The LEC SFR, which will come into effect from the beginning of the 2024 Season, is one way in which we’re continuing to work towards our goal of long-term financial sustainability. By doing this, we aim to encourage teams to operate more sustainable businesses to provide job security for players and ensure we serve our fans for decades to come,” said Maximilian Peter Schmidt, Director of League of Legends Esports EMEA.
SFR will encourage each team to maintain the total sum of salaries (known as SFR Spend) paid to the top five highest-paid players in a team within a certain range. The range includes both an upper spending threshold (SFR Threshold) and a lower spending threshold (SFR Floor), with the lower spending threshold amounting to 50% of the SFR Threshold. Meanwhile, the SFR Threshold is calculated based on a number of considerations, including LEC player salaries, League Revenue Pool of the current and forecasted years, team financial data – such as revenue and expenses – and other market indicators. Teams that exceed the SFR Threshold will be imposed with an SFR Fee.
An exception will be made to teams if a player enters into a contract with the team either during or before the end of the 2023 LEC Season Finals. In this instance, the SFR Spend will be reduced by one-fifth of the SFR Threshold or the actual salary amount; whichever is lower.
The policy will be introduced starting from the 2024 LEC Global Contract Start Date (21 November 2023), with the first cycle running until the 2024 LEC Global Contract End Date (18 November 2024).
Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets
As part of Kambi Group, Abios powers Nigerian sports betting brand Oyawin with odds and statistics from the largest matches and tournaments in esports.
Oyawin, the newly launched mobile-first sportsbook, allows Nigerian esports fans to access a wide range of statistics, as well as streams and odds from top esports matches, directly on their phones.
Abios has supplied 1337Pro with data and statistics for the largest esports titles, including CS:GO, Dota 2 and League of Legends, for years. The organisation has expanded from being a media platform to include a sportsbook solution and Oyawin, a sports betting brand registered in Nigeria.
With the help of Abios’ product portfolio, Oyawin can provide a comprehensive esports solution to Nigerian bettors. It is focused on tier 1 esports titles, including CS:GO, League of Legends and VALORANT. With access to Abios’ full portfolio, Oyawin can engage their audiences with engaging content such as player props, data visualisations and embedded streams.
It also features Abios’ esoccer solution, allowing fans to engage with engaging around-the-clock content supported by widgets and streams.
Oskar Bonnevier Fröberg, CEO and Founder of Abios comments: “To support the growth of esports in Nigeria, we’re delighted to supply Oyawin with our esports odds, statistics and data visualisations. It allows Nigerian bettors to discover and get access to engaging content for the largest tournaments in esports.”
Jason Foster, Managing Director of 1337Pro Bet: “Abios data has powered 1337pro.com for years, from fixtures, statistics and results to live stream links. We have now extended this success with full odds and trading integration for Oyawin. The platform’s successful launch has given us complete confidence in Abios and our products. We look forward to delighting our sportsbook operators.”
Global Esports Federation Attends UN and Commonwealth Meetings
The Global Esports Federation (GEF) has attended the 10th Commonwealth Youth Ministers’ Meeting (#10CYMM) in London and the United Nations 78th General Assembly (#UNGA78) in New York City. The GEF actively supports the United Nations Sustainable Development Goals (#GlobalGoals) and emphasises its commitment to youth empowerment and a more connected world.
At the UN Headquarters, the GEF engaged with global youth, world leaders, and organisations showcasing its dedication to the #GlobalGoals. It underlined the opportunity and role in empowering youth and making a societal impact.
As a partner of #SDGdigital, and alongside the ITU Secretary General, Doreen Bogdan-Martin, the GEF presented the GameChangers Award, recognising youth-led organisations with innovative solutions for societal challenges.
“Sharing the messages of our community from London to New York City this week has been truly inspiring. Meeting world leaders and members of our global community, we conveyed the message that gaming and esports can be a powerful force for positive change in society, particularly for our youth. While many of us are connected, there are still 2.6 billion people who are not connected and therefore are left behind. The GEF is committed to working with partners worldwide to unlock the full potential of esports for a brighter future for all in our global community,” Paul J. Foster, CEO of the Global Esports Federation, said.
The GEF Vice President, Adrian Lismore, joined the Commonwealth Secretary-General, Rt Hon Patricia Scotland KC, at the 10th Commonwealth Youth Ministers’ Meeting in London. The Ministerial Outcome Statement included the acknowledgment of the “economic value to the member states and welcome partnership with the Global Esports Federation and other stakeholders to further develop initiatives and projects.”
The summit brought together over 400 delegates, including Ministers, Government and Senior Officials as well as young leaders, to ratify the Marlborough House Commitment, inspiring hope among Commonwealth youth.
The Commonwealth Youth Ministers acknowledged the potential of esports in driving youth engagement, innovation and economic growth, welcoming partnerships with the GEF. They also recognised the role of start-ups, including esports, in employment generation, innovation and technological advancement, pledging support for their growth.
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