Connect with us

Press Releases

SportCaller extends partnership with William Hill for Football21

Published

on

SportCaller extends partnership with William Hill for Football21
Reading Time: 2 minutes

Leading bookmaker enlists free-to-play sports-contest specialist to improve client acquisition and retention

 

9th March, 2018 – SportCaller, the free-to-play sports-game specialist, has struck a deal with William Hill to deliver a new game, Football21, to optimise the operator’s thriving customer base.

Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21.

The rules dictate that each selected side must score at least one goal, but players can choose from as many or as few teams as they wish to produce the 21-goal aggregate total.

The easy-to-integrate game has already been proven to accelerate new-account acquisition and increase betting activity for William Hill customers, benefitting from other cross-promotional support for Football21 through popular social channels like UNILAD.

Football21 has been uniquely tailored by SportCaller to drive retention across all operator platforms, boosting the user experience on a sport which always has a huge impact on revenues. This free-to-play game is available via desktop and mobile, and also as an app via Google Play and the App Store.

In a largely homogenised market for sign-up offers and bonuses, SportCaller are offering a third way to enhance recruitment, reactivation and retention through deep engagement.

SportCaller MD Cillian Barry said:We’ve been working with William Hill on the Lucky 7 horse racing game over the past 18 months, and are now delighted to extend that partnership on Football21.

It’s immensely satisfying for our games to have been integrated by such a huge name as William Hill, and it’s great to see that Football21 has rewarded their faith, producing genuine new-play engagement and customer loyalty. It’s just the latest game from our expanding team roster.

Tom Warren, Head of Marketing Planning & Strategy at William Hill, said:It has only been live since the start of the year but Football21 has already proved a demonstrable success for account-acquisition, with its simple, quick-fire nature and logical gameplay is clearly appealing to new clients, who can sometimes be put off by the perceived complexities of betting.

Looking ahead to this summer’s World Cup in Russia, where client retention will be at a premium, we are looking forward to working more closely with SportCaller.

SportCaller has recently released a range of World Cup “Predictor” games that also promote engagement through a series of betting-related questions, which have player-education and ensuing bet-conversion at their heart. All the games can be effortlessly accessed on mobile, app and desktop.

 

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, UNILAD, Paddy Power Betfair, The Sun, Oddschecker, Sportsbet, TVG, At The Races, TVG and Ladbrokes Coral amongst its expanding client-base.

Advertisement

Kasynos.Online




Royal Partners

Latest News

STARCASINÒ SPORT BECOMES AS ROMA’S NEW PREMIUM PARTNER

Published

on

STARCASINÒ SPORT BECOMES AS ROMA'S NEW PREMIUM PARTNER
Reading Time: < 1 minute

 

AS Roma is pleased to announce a new partnership with StarCasinò Sport, a sports infotainment website, that sees the site become a new Premium Partner of the club.

Thanks to this new partnership, Roma fans will be able to stay up-to-date with all the latest news on their favourite team and enjoy exclusive content dedicated to them – including the ‘Roman Experiences’ video unveiled to mark the announcement of the partnership.

The opportunities for Giallorossi fans will not stop there: from today, in fact, they will be able to win exclusive prizes, thanks to the competition ‘The New Way of Experiencing Rome’.

“We are particularly happy with this partnership – we wanted to work with AS Roma both for its significance as a club and for the unique bond between the city and the team, identifying the fans as the true heart of football, just like StarCasinò Sport does,” said Stefano Tino, Managing Director of StarCasinò Sport.

“What is more, with the recent arrival of the new ownership an ambitious new football environment has been created and the foundations are being built for a successful future on a global scale.

“We are confident that we will achieve great things together.”

Continue Reading

eSports

BETBY rolls out eSports offering as standalone product

Published

on

Reading Time: < 1 minute

 

BETBY, the innovative sportsbook supplier, has completed the isolation of its eSports solution to ensure it can be added to operators brands as an individual arm, further adding value to its client base.

The eSports offering sees more than 20,000 events run every month, with 22 different disciplines and more than 56,000 Betby.Games events also able to be bet on every month.

Through the breadth of official data via a number of partners, BETBY is able to give market-leading coverage of an extensive array of eSports competitions.

Included in the stand-alone solution is the proprietary Betby.Games offering, which now boasts eight products across over 30 leagues in the portfolio, guaranteeing 30 live events concurrently, as well as a full suite of business tools and customisable features. 

The separation of the offering further highlights the agility and flexibility of BETBYs platform, with the provider live in key markets across the globe and offering scalable solutions to fit individual operators needs.

Leonid Pertsovskiy, CEO at BETBY, said: Our eSports and Betby.Games offerings allow us to bring the highest quality of betting experiences to players. Now, as an isolated product, were able to bring it to a wider client base than ever before, integrating it as a standalone solution, rather than as part of the sportsbook.

Naturally, this significantly expands its potential, allowing us to work with more operators and further expand BETBYs presence globally.

Continue Reading

Asia

Samurai Studio® by NatsumeAtari teams up with SwinttStudios

Published

on

Reading Time: 2 minutes

 

Award-winning software providers, Swintt, and Japanese entertainment company, Samurai Studio ® by NatsumeAtari, are delighted to announce they will be joining forces this month, with the latter preparing to distribute games via the SwinttStudios partnership program.

Rolled out earlier this year, SwinttStudios is a game-changing initiative developed by the Malta-based company that allows boutique software providers to develop and distribute games within the existing Swintt framework. It enables partners to focus mainly on the design and theme of their titles while Swintt handles game logic and product delivery, providing a smoother creative process for all parties.
As one of the few video slot developers in Japan that can already boast global operations, Samurai Studio® will use the opportunity to tap into Swintt’s extensive distribution network and useful back-end tools, extending its brand outreach even further by releasing games in a number of new markets.

With history dating back to 1987, NatsumeAtari was first established as a business that provided technology, artwork and services to video game companies and pachinko machine developers. With a group philosophy that reads “happiness to everyone involved with NatsumeAtari”, it wasn’t until October 2020 that Samurai Studio® was created and the group turned its hand to video slot creation.
NatsumeAtari will now use this industry experience to develop a series of exclusive games via the SwinttStudios partnership program, giving new and existing players alike the chance to experience a range of outstandingly-crafted video slots that each come with their own unique themes and features.

The news will certainly be welcomed by customers at many of Swintt’s partner casinos as more and more exclusive content lands in their lobbies – and the popular software studio has vowed that it will continue to increase the number of titles released via its partnership program in the coming months. Now with the full power of the SwinttStudios product vertical at its disposal, Samurai Studio® will be able to further expand its innovative collection of online video slots while distributing its games to brand new audiences in a collaboration that both parties clearly have high hopes for going forwards.

David Mann, Chief Executive Officer at Swintt, said: “With NatsumeAtari having only launched Samurai Studio® two years ago, we’ve been impressed with what the developer has already achieved in such a short space of time – but with SwinttStudios, we’ll be able to help them reach the next level.
“Having seen the studio’s flair for design and innovation, we’ll now be able to take the nuts and bolts of game logic and product delivery off their hands. This will enable them to make cutting-edge game development their main priority as our distribution network makes sure that the exclusive games they create via the SwinttStudios partnership program reach all the markets where they need to be seen.”

Mitsuhiro Koide, Chief Operating Officer at NatsumeAtari, said: “Having founded our company with a mission to spread happiness to everyone involved with NatsumeAtari, we’re delighted the joy we provide to players will now reach even further through our partnership with SwinttStudios.
“By joining forces with Swintt for this exciting venture, our talented team of designers and developers can focus on creating the most immersive and enjoyable games possible while Swintt’s distribution solutions and in-depth industry know-how help us put our product in front of a brand new audience.”

Continue Reading
Advertisement
EvoPlay
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.