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Zlatan Ibrahimovic Joins Bethard

George Miller

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ZLATAN IBRAHIMOVIC JOINS BETHARD
Reading Time: 2 minutes

Bethard.com announced a very important step in their ambition to create Europe’s leading sports betting brand. Swedish soccer icon Zlatan Ibrahimovic has decided to join forces with the Bethard team to help them enable their vision. He will not only be an active ambassador for the brand, but also engage in the on-going development of the company’s offering.

We have taken a bold decision to start building a next generation sports betting brand and we are of course super excited to welcome Zlatan onboard. What better companion could we possibly have on this journey?

This move marks the starting signal for us. We have taken a bold decision to start building a next generation sports betting brand and we are of course super excited to welcome Zlatan onboard. What better companion could we possibly have on this journey?”, said Erik Skarp, co-founder and CEO of Bethard Group. ”Through the agreement we will not only have an outstanding brand ambassador, but also a very engaged co-owner who I know will push us relentlessly forward”.

Bethard.com operates out of Malta and is currently licensed in Malta and in the UK. As part of an aggressive growth plan, the company is actively seeking licenses in a number of European markets and expects to be present through own licenses in most key European markets already by 2020. The partnership with Zlatan starts as of now and will evolve over the coming years.

I have obviously been intensively courted by betting companies throughout my career, but up until now I have not been presented to anything that has triggered me”, said Zlatan Ibrahimovic. ”With Bethard, there was something different. It’s a company with Swedish roots, the founders are from my home town and they are true challengers who really wants to do things differently”.

 

About Bethard:

Bethard.com is an iGaming company that offers sports betting and casino games online. Founded in 2012, Bethard consists of a team of passionate individuals that share the vision of taking sports betting online to the next level. That journey begins now. Company headquarters is based in St Julians, Malta.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

PointsBet Partners With Catfish Bend Casino in Iowa

Niji Narayan

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PointsBet Partners With Catfish Bend Casino in Iowa
Photo Source: kbur.com
Reading Time: 1 minute

 

PointsBet, the top-tier sportsbook operator, has entered a multi-year partnership with Catfish Bend Casino, one of Iowa’s leading casino, entertainment, and hotel destinations.

The partnership will include the launch of both premium retail and mobile sportsbook operations in Iowa, following proper licensing afforded by the Iowa Racing and Gaming Commission. PointsBet and Catfish Bend Casino will work in tandem to build out a multi-faceted sports entertainment venue centrally located on the Catfish Bend property.

“PointsBet is thrilled to announce this partnership, enabling us to create a first-class sportsbook for Iowa’s sports bettors at one of the best casino resorts in the Midwest. Catfish Bend Casino’s executives – Gary Hoyer and Rob Higgins – are two of the most progressive and forward-thinking operators in the industry. We knew they were the perfect match for PointsBet’s long-term vision of gaming in the U.S. from day one,” Johnny Aitken, PointsBet’s U.S. CEO said.

“We couldn’t imagine a better sportsbook to bring to Catfish Bend Casino and the state of Iowa. The potential legalization of sports betting in Iowa opens an exciting new opportunity for recreational and avid players, and PointsBet’s unmatched dedication to bettors makes them the ideal partner for our brand and go-to-market plan,” Gary Hoyer, CEO of Great River Entertainment said.

 

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Industry News

AMATIC Industries Reports Excellent FER in Madrid, Presents Roulette Grand Jeu

Niji Narayan

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AMATIC Industries Reports Excellent FER in Madrid, Presents Roulette Grand Jeu
Photo Source: amatic.com
Reading Time: 1 minute

 

AMATIC Industries, an integrated supplier of premium gaming products, in collaboration with Comatel, has reported an excellent Fería International del Juego (FER) show in Madrid.

There was plenty to see as Comatel secured a large stand to house the AMATIC solutions. AMATIC Industries presented the latest Roulette Grand Jeu with the stylish, brand new Corona II overhead design that incorporates a large screen that can be viewed from both sides. This is an excellent way to portray the GO FOR GOLD bonus game which has been created especially for the Spanish market. Another highlight at the FER was the introduction of a further bonus game called LET’S PARTY.

Leopold Öller, Director at AMATIC Industries, summed up the response from the FER, stating, “It was a great opportunity to see our valued customers in Spain. Thanks to our unique partnership with Comatel our games have become extremely popular throughout the country. We are always focusing on bringing new innovations to strengthen our position here. We were able to do this in all areas – with our Corona II on the Roulette Grand Jeu, our new Amarox C24 Nero and new games for our Multiliner as well as the focus on our Landscape solution. We were very pleased with the response.”

 

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Asia

Betinvest to present new iFrame product with Asia-specific interface in Macao

George Miller

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Betinvest to present new iFrame product with Asia-specific interface in Macao
Reading Time: 2 minutes

 

Betinvest is going to the very heart of the Asian entertainment industry – Macao – to take part in one of the gaming business’s leading international events. At stand D1229, the company will present its well-established sports betting products as well as its very latest solutions, such as iFrame Sportsbook. The Betinvest team have also announced that visitors will have the opportunity to get a €5,000 certificate which can be used towards the cost of any Betinvest product.

“We are delighted to be returning to G2E Asia this year, both to network and to present our new special offers. We were able to have a discussion with our Asian partners before the exhibition to find out all about the special needs and requirements of betting operators in Asia. We’re well prepared and hope that visitors to our stand will be pleasantly surprised by what we have to offer them,” said Betinvest’s VP of Business Development, Valentyn Kyrylenko.

“We’ll be presenting our new iFrame solution which offers unique opportunities to integrate and manage traditional Sportsbook and/or eSports betting. Our iFrame solution will be an essential tool for operators in any region. As for special features for the Asian market, we’ve made some changes in the backend according to the market’s needs and developed a corresponding frontend. I hope they’ll like it!” Kyrylenko added.

Between 21st and 23rd May 2019 at The Venetian Macao, the Betinvest team will showcase – and provide every visitor with an opportunity to try out for themselves – all of the company’s products and services. The core Betinvest products are Sportsbook and Data Feed, but the company also offers simple yet profitable in-house solutions such as Lottery, Keno and Roulette.

Betinvest will be exhibiting at stand D1229. You can book a meeting with the Betinvest team here.

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