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SBTech launches latest Danske Spil site Youbet.dk

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SBTech launches latest Danske Spil site Youbet.dk
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Landmark launch sees new Danske Spil site powered by SBTech’s  full sports and casino platform solution.

 

London, UK – 27 March 2018: SBTech, the leading sports betting and casino solutions provider to the regulated igaming sector worldwide, is delighted to announce the landmark launch of Danish state lottery Danske Spil’s latest gaming and betting brand Youbet.

The new site will target fresh sports betting demographics with dynamic, cutting-edge features and competitive pricing, and will also include a best-of-breed casino hub with over 1,000 gaming titles and live casino products from the world’s best developers and live studios.

Youbet complements Danske Spil’s current online sports betting and casino offerings with a new site powered by SBTech’s full platform solution. To place Danske Spil’s position within the context of Denmark’s regulated gaming market, the group recorded gross gaming revenues of almost €660m (DKK4.9bn) in 2017, while Denmark state regulator Spillemyndigheden’s latest figures show that industry-wide GGRs across sports, online and land-based casinos and gambling machines were €792m (DKK5.9bn) in 2017, with betting contributing the highest GGR of all the verticals at €308m (DKK2.3bn).

This latest launch in a regulated market is built around SBTech’s powerful sportsbook engine, offering unparalleled event coverage and in-play betting, thousands of proprietary bet types and industry-best features such as Action Betting, Add2Bet and Pulse.

Youbet will also benefit from SBTech’s Chameleon360 iGaming platform, providing it with advanced player management services, high-end analytics, strong anti-money laundering and responsible gambling features, robust regulatory reporting and streamlined payments.

Niels Erik Folmann, CEO of Danske Spil, explained the thinking behind the Danish lottery’s new brand: “Danske Spil has executed a very strong strategy in terms of maintaining our market share since regulation in 2012, exceeding all market expectations. We are now taking the next step towards faster growth by adding a new brand to our portfolio, targeting players who de-mand a deep sports and casino offering.

SBTech showed a profound understanding of our needs during the RFP process. The sports-book and casino platform looks good, as does the roadmap for new features, meeting our need for a partner that will drive the success of our new brand through cooperation and co-creation,” Folmann added.

Richard Carter, CEO of SBTech, added: “I look forward to working closely with Danske Spil and to building the success of this exciting new brand. This partnership is another major milestone for SBTech as it establishes itself as the leading provider of fully managed platform solutions and services to state lotteries and major operators in regulated markets worldwide.

 

About SBTech:
SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in 11 locations worldwide. Since 2007, SBTech has developed the industry’s most powerful online sports betting and casino platform, serving more than 50 licensees in over 20 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casino and horse racing companies, and igaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.
The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.
Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability. For more information, visit: www.sbtech.com

About Danske Spil:

Founded in 1948, Danske Lotteri Spil is the state lottery of Denmark and since 1994, its Danske Licens Spil division has operated a full range of sports betting. The group launched its online betting, poker and casino portals when the country regulated its igaming market in 2012 and has been one of the leading operators in its home market ever since. The Danish government owns 80% of the organisation, while the Sports Confederation of Denmark and the Danish Gymnastics and Sports Associations own 10%. Danske Spil profits are shared between the state and a wide range of good causes.

For more information, visit: https://danskespil.dk/

 

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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partnerships

BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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