Latin America
Win Systems well set for Latin American push at FADJA
Malta, 28 March 2018 – Win Systems, the leading technology supplier for the gaming and entertainment industry, will be showcasing its extensive range of casino products and management systems at FADJA, April 5-6 in Bogota, Colombia.
After a successful end of 2017 and beginning of 2018, with ICE Totally Gaming a particular highlight, the supplier is ready to continue its growth in the Americas at FADJA and onwards at further trade shows in the coming months.
Win Systems’ six-position electronic roulette, Ventura, the latest addition to its Gold Club range, will be on show to the Latin America audience for the first time. Ventura impressed in its launch at ICE, with many delegates commenting on its premium build and compact size.
This will be complemented by the supplier’s successful casino management systems including WIGOS™, which offers casinos of all types a scalable, complete suite of tools which assist in the management of every aspect of the casino operation
The GameStar slots machine range will complete the stand, with the S3 terminal and its extensive portfolio of gaming content particular highlights.
Win Systems and GC Máquinas Colombia, its distributor in Colombia for GameStar and Gold Club, will have senior personnel available to demonstrate how the company can effectively service all types of casino estate.
Eric Benchimol, CEO of Win Systems, said: “After a very successful showing at ICE in Europe, we’re now looking forward to exhibiting our much-improved product range to the South American market, and more specifically in Colombia where we have a growing footprint.
“We’ll be regionally debuting our new electronic roulette, Ventura, along with the wider Gold Club range, GameStar slot terminals and established systems offering. Many of our senior personnel will be on hand to demonstrate how we can combine the products to best suit each casino’s requirements.
“We really look forward to showcasing how we can support all types of casino estates in Colombia.”
Win Systems is at stand 58 at FADJA. To organize a meeting please send an email to [email protected] or call +34 935 308 049.
About Win Systems:
WIN SYSTEMS is a provider of casino solutions for the global gaming industry. The company specializes in management systems and gaming machines for all varieties of casinos and lotteries.
It offers a full range of dedicated technology services, including design, programming, installation, operation and maintenance of its systems, with local teams based around the world able to assist partners around the clock.
Win Systems has an extensive track-record of offering the best in class information management systems, recognized throughout the world for providing superior real-time control, stability and reliability for land-based casinos, lotteries, and route operations.
The integration of Gold Club has further cemented Win Systems’ position as a global gaming solutions supplier. All Gold Club machines, including slot machines and various versions of electronic roulette, are developed with design quality at the forefront and are popular with players across various jurisdictions.
Incorporating Gold Club has resulted in Win Systems position as an emerging leader in the global gaming industry, with significant and expanding footprints in Europe, the Americas and Africa.
The company is continuously evolving, refining and expanding its product line ahead of market demands, setting trends and creating tools that are becoming essential for its customers’ successful operations.
For more information: www.winsysgroup.com
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Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
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Players Account Management (PAM): after all, whose data is it? Such a question inspired the article recently published in the Brazilian iGaming media from Peter Nolte, Salsa Technology founder. Here the executive highlighted the significance of data security. He points out its crucial role is not just in safeguarding user information in accordance with the Brazilian General Data Protection Law (LGPD) but also maintaining an operator’s business capabilities in platform migrations.
Following Salsa Technology’s successful move into Brazil’s regulated market, the company has reported an increase of at least 200% in potential customer interest. These potential partners are exploring the Salsa Omni PAM platform to launch a new operation or to migrate data from an existing one. It is worth noting Salsa Technology is the technology partner for NossaBet, an operator licensed by Lottopar.
In the case of rapidly expanding markets such as Brazil and other Latin American countries, the urgency for new operators to ‘enter the field’ or ‘change the game’ with a robust platform is common. Salsa Technology emphasises the importance of cautiousness, especially when it comes to platform migration. The company passionately advocates a process that is delivered with responsibility and in-depth planning to guarantee quality and integrity of the data.
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The omni-channel agreement will see BGaming expand its LatAm reach by integrating a selection of its ever-evolving games portfolio with Salsa Technology’s platform.
BGaming’s latest deal marks a series of high-profile partnerships with LatAm operators, including Betara, The Factory Gaming, and Blokotech, after the creative slot studio placed the thriving region at the top of its business development agenda last year.
Paulina Hovar, Sales Manager at BGaming, said: “Our partnership with Salsa Technology demonstrates BGaming’s commitment to LatAm growth this year.
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Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership.
“BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
Salsa Technology is a leading B2B company that develops regulation-ready solutions for the iGaming industry, especially in Latin America and Brazil, including a management platform for regulators, Salsa Safe. Salsa provides a customisable and scalable iGaming platform (Salsa Omni) with a native mobile app (Salsa App), integrated Sportsbook, Agents management system (Salsa Agents), as well as a game aggregator (Salsa Gator) that features over 17,000 titles from more than 100 providers, including a portfolio of localised video bingo games developed by Salsa Studio. Through its consulting and services hub, Salsa offers solutions such as customer support, marketing intelligence, and licence advising among others.
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