Latin America
Play’n GO to debut OMNY® in South America
3rd April 2018 – Omni-channel slots specialist Play’n GO is well-set for a concerted push into the Latin American market starting with FADJA, held in Bogota, Colombia from 5-6th April 2018.
The supplier will exhibit its OMNY® platform for the first time in the region on stand 65, after receiving extremely positive feedback at the recent ICE Totally Gaming show in London.
OMNY® allows players to seamlessly transfer game progress between land-based and mobile channels, and vice versa, ensuring a flexible playing experience and longer average game time.
Ready to go live with bricks and mortar casino estates and online casinos, the product is truly omni-channel in its design and capable of driving revenue while also improving player retention.
Play’n GO’s extensive gaming content, much of which has recently been certified for the Colombian market, will also be showcased, including popular titles such as Aztec Warrior Princess, Mystery Joker and Viking Runecraft.
Senior personnel will be on hand to explain how its regulatory expertise and various global certifications allow it to integrate gaming content into operators’ back-offices quickly and securely, safe in the knowledge that there will be no legislative issues in doing so.
Johan Törnqvist, Play’n GO’s CEO, said: “Exhibiting at FADJA is a fantastic opportunity to meet new partners and stakeholders within the Colombian market. We see vast potential for growth in it and are looking to take advantage of this with all interested parties.
“With our OMNY® product now available to both land-based and online casinos, along with our certified gaming content, we believe we can deliver a new experience to players which will raise the bar of what’s expected from a supplier in Latin America.”
About Play’n GO:
Play’n GO is an award-winning supplier of high quality gaming content to many of the world’s leading casino brands. Its genuine omni-channel solution can be tailored to suit the needs of individual online and land-based partners, regardless of geographical, regulatory, or market-specific requirements. Its games are developed in HTML5 to provide an enhanced user experience on all devices and operating systems. These are complemented by superior back-office administration tools which provide expansive reporting and marketing capabilities, ensuring operators are equipped to provide the ultimate gaming experience. The supplier’s extensive portfolio was recently recognised by the award of the IGA Slot Provider of the Year 2017 title. Play’n GO currently hold offices in Sweden, Malta, Hungary, and the UK. Please visit http://www.playngo.com for more details.
Latest News
Xtremepush Expands Reach in Brazil Through Senna Sport Deal
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
Latest News
Salsa Technology’s Expertise Guarantees Secure and Seamless Platform Migrations
Players Account Management (PAM): after all, whose data is it? Such a question inspired the article recently published in the Brazilian iGaming media from Peter Nolte, Salsa Technology founder. Here the executive highlighted the significance of data security. He points out its crucial role is not just in safeguarding user information in accordance with the Brazilian General Data Protection Law (LGPD) but also maintaining an operator’s business capabilities in platform migrations.
Following Salsa Technology’s successful move into Brazil’s regulated market, the company has reported an increase of at least 200% in potential customer interest. These potential partners are exploring the Salsa Omni PAM platform to launch a new operation or to migrate data from an existing one. It is worth noting Salsa Technology is the technology partner for NossaBet, an operator licensed by Lottopar.
In the case of rapidly expanding markets such as Brazil and other Latin American countries, the urgency for new operators to ‘enter the field’ or ‘change the game’ with a robust platform is common. Salsa Technology emphasises the importance of cautiousness, especially when it comes to platform migration. The company passionately advocates a process that is delivered with responsibility and in-depth planning to guarantee quality and integrity of the data.
“More than once, due to negotiations with potential investors who were also PAM owners, we came to consider migrating our platform,” the Chief Operating Officer for Mexican operator BigBola Online, which has been using the Salsa platform since 2016, Etna Rueda, said. “On each of these occasions we have relied on the absolute availability of the Salsa Technology team to assist us with data transfer. It is essential to have peace of mind knowing that our users’ data is stored securely and clarity about the ownership of this information.”
“In addition to ensuring clarity around data ownership, it’s crucial that the infrastructure is correctly sized and the platform guarantees scalability to support company growth,” the Head of Marketing and Sales for Salsa Technology, Eliane Nunes, said. “Salsa Technology also stands apart as whether in the first steps of a new operator or in a new journey of an existing operation our technical team is there side-by-side for the customer.”
Latest News
BGaming agrees LatAm content deal with Salsa Technology
iGaming content provider BGaming has secured a significant content partnership with Salsa Technology, one of Brazil’s largest gaming technology suppliers.
The omni-channel agreement will see BGaming expand its LatAm reach by integrating a selection of its ever-evolving games portfolio with Salsa Technology’s platform.
BGaming’s latest deal marks a series of high-profile partnerships with LatAm operators, including Betara, The Factory Gaming, and Blokotech, after the creative slot studio placed the thriving region at the top of its business development agenda last year.
Paulina Hovar, Sales Manager at BGaming, said: “Our partnership with Salsa Technology demonstrates BGaming’s commitment to LatAm growth this year.
“Salsa Technology is a well-established supplier across Brazil, and indeed LatAm as a whole, so we are delighted to provide some of our games to its customer base.”
Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership.
“BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
Salsa Technology is a leading B2B company that develops regulation-ready solutions for the iGaming industry, especially in Latin America and Brazil, including a management platform for regulators, Salsa Safe. Salsa provides a customisable and scalable iGaming platform (Salsa Omni) with a native mobile app (Salsa App), integrated Sportsbook, Agents management system (Salsa Agents), as well as a game aggregator (Salsa Gator) that features over 17,000 titles from more than 100 providers, including a portfolio of localised video bingo games developed by Salsa Studio. Through its consulting and services hub, Salsa offers solutions such as customer support, marketing intelligence, and licence advising among others.
-
Conferences in Europe7 days ago
Spanish Advertising Restrictions Struck Down: Learn More at the 2024 Gaming in Spain Conference
-
Balkans7 days ago
Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
-
eSports7 days ago
Copenhagen Major 2024 – Betting Overview
-
Compliance Updates7 days ago
IOC and UEFA host joint betting integrity workshop
-
Latest News7 days ago
Week 15/2024 slot games releases
-
Latest News7 days ago
Inspired steps into Spring with its latest line up of slots: Space Invaders Win And Spin, Big Big Fishing Fortune and Piggy Bandits
-
Gaming7 days ago
Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round
-
Latest News7 days ago
Altenar appoints Sam Hill as Sales Director