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Betfair ropes in Leo Burnett creative agency

Niji Narayan

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Photo credits: www.comparitech.com
Reading Time: 1 minute

Betfair has selected Leo Burnett, a London-based agency, as its creative agency in a bid to relaunch the brand across international markets.

According to reports, Leo Burnett was chosen after a competitive review that featured five agencies. Interestingly, Lucky Generals, Betfair’s incumbent creative agency, was not among the five agencies under review.

Leo Burnett will focus on relaunching the brand with the idea of Betfair being a destination for sports punters, with a multi-channel campaign to go live in the summer.

Stephen Mault, UK and Ireland brand director at Betfair, said: “We went to pitch with a customer-led brief and were really excited by the work Leo Burnett presented.”

“We look forward to launching a new Betfair brand proposition in 2018 and bringing it to life across all our key territories.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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NetEnt Press Releases

NetEnt invites players to give its marvellous money machine a spin with Cash-O-Matic

George Miller

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Bryan Upton, NetEnt Director of Games
Reading Time: 1 minute

 

Cash-O-Matic is an adventure packed with Free Spins and Multipliers.

 

NetEnt’s Cash-O-Matic is a 1024-bet way, 5-reel, 4-row video slot designed with the look of an old-style cash machine and loaded with game mechanics.

The new, retro-looking title has flipped NetEnt’s proprietary AvalancheTM feature on its head. Now operating in reverse, AvalancheTM sees all winning symbols remain on the reels, while the rest disappear.

Cash-O-Matic is full of Free Spins and Multipliers. The number of Free Spins awarded equals the amount of Scatter symbols collected, with a minimum of 10 Free Spins there to be won. With Scatter lengths of up to 18, the number of Free Spins can get really high.”.

In the main game, the Level Multiplier is awarded if at least one row is filled with winning symbols. The more rows, the higher the Multiplier value. In Free Spins, the Multiplier depends on the number of Scatter symbols that activated Free Spins and can go as high as x50.

“We’re pleased to present Cash-O-Matic, a true homage to the first slot machine, the Liberty Bell. High volatility reverse AvalancheTM action, Free Games, Scatter Stacks and Multipliers in a very simple and elegant art package. A game for the VIP players out there.” said Bryan Upton, NetEnt Director of Games.

 

Play Cash-O-Matic video slot for free here

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Press Releases

Habanero steps on the gas with Wild Trucks

George Miller

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Habanero steps on the gas with Wild Trucks
Reading Time: 1 minute

 

Premium slots and table games provider Habanero puts the player firmly in the driver’s seat with its latest action-packed game, Wild Trucks.

Start your engines, hit the road, and get ready for the ride of your life as you power down the dusty highway in search of big wins.

Built on top of Habanero’s player progression platform, fans can look forward to an adrenaline-fuelled racing experience that will keep them coming back for more.

The new slot also has a Guaranteed Expanding Wild trigger and Free Game trigger, which only add to the thrill of this new release.

The excitement doesn’t stop there! Wild Trucks is Habanero’s first game to feature linked symbols, setting players up for massive pays.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Wild Trucks is a rip-roaring new slot and we’re thrilled to let it loose on the road.

“With exciting new Wilds and Free Game offers, few slots offer this much intensity and anticipation for features to combine and award huge wins.”

To view a demo video of the game, click here.

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Press Releases

Yggdrasil assembles high-voltage slot Wild Robo Factory

George Miller

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Yggdrasil assembles high-voltage slot Wild Robo Factory
Reading Time: 1 minute

 

Yggdrasil invites players to try their luck in a world of mechanical mayhem in its new video slot, Wild Robo Factory.

This 4×5 game takes place in a dark factory, where 12 motorised servants are driven wild at the production line under the command of quirky robots.

Encountering a Wild Robot on the conveyor belt brings big rewards, as these robots can be stacked, carrying multipliers, or help players trigger free spins. A small spark can transform some of the players’ lower paying symbols into higher paying ones to guarantee a bigger win. With all these wild features, players are in for an electrifying experience and plenty of wins.

When three or more Free Spin symbols land in a single turn, players are sent down into the factory basement in the Free Spin Mode where they can play as long as they have robots moving on the conveyor belt. Sometimes the system overloads, forcing the robots to reverse back onto the game screen, where players benefit from them a second time.

Jonas Strandman, Senior Product Strategist at Yggdrasil, said: “Wild Robo Factory is a highly original addition to our portfolio, packed with unique features and game mechanics.

“The Free Spins have some serious win potential if you get big robots, system overloads or re-triggers.

“As with all Yggdrasil slot titles, Wild Robo Factory comes complete with our collection of in-game promotional tools, BOOST®, and we look forward to seeing how it is received by our partners.”

For more information and to try the game, click here.

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