Latin America
Casino Vivant! Signs deal with Novomatic
Casino Vivant!, a leading casino group in Paraguay, has roped in Novomatic, a leading gambling technology provider based in Australia, to diversify its offerings. Novomatic will provide the myACP casino and slots management system as well as jackpots and a multitude of slots and video bingo content.
The Octavian myACP system keeps the entire gaming floor inter-connected and allows the players to choose from a variety of Novomatic slots and Otium bingo titles.
Novomatic subsidiary Octavian installed its myACP solution with a comprehensive suite of modules including TITO, cashless and player tracking, as well as jackpots, connecting all 161 slots and 12 electronic table games at the venue. The system provides the casino with detailed accounting and technical analysis as well as real-time floor management.
The slots offering includes the Novostar 2.24 and Imperator 3.24 cabinets with a mix of games including classics Book of Ra and Lord of the Ocean as well as new titles Blazing Fruits, Lilly’s World and Hold Your Horses and Reel Tournament connects the slots for live tournaments.
In addition, there are several Pinball Roulette machines as well as Otium OT100 video bingo machines with leading titles such as Bingo del los Cielos and Bingo Copacabana.
Located in Lambaré, near the capital Asunción, Casino Vivant! is part of the five-star Resort Yacht and Golf Club. The casino opened last month.
Raymundo Aquino, project manager and senior adviser for Casino Vivant!, said: “The purpose of the venue is to establish the best place in South America for entertainment and gaming, with excellence in everything tangible and intangible, located in one of the best places in Paraguay. The alliance between Vivant! and Resort Yacht and Golf Club of Paraguay consolidates a national and international place of attraction for consumers of premium leisure experiences.”
Lawrence Levy, VP of global sales at Novomatic, said: “The casino market in Paraguay has long been associated with Novomatic and it is exciting for us to see the opening of this new facility inside the stunning Resort Yacht and Golf Club. We are very pleased to play a leading role in the development of this casino and look forward to a long and prosperous relationship with Casino Vivant!”
Latest News
Racing Icon Barrichello Joins SOFTSWISS as Non-Executive Director in Latin America
SOFTSWISS, a leading global software supplier with 15 years of experience, announces the appointment of racing legend Rubens Barrichello as its Non-Executive Director in Latin America. Barrichello’s victorious Formula 1 legacy, coupled with his influential persona, will be crucial in furthering SOFTSWISS’ mission to authentically connect with the local tech community and build a robust presence in the region.
As a top performer in an extremely competitive tech sphere, Rubens Barrichello brings leadership wisdom and best teamwork practices to the SOFTSWISS table. His deep-rooted experience in sports will provide SOFTSWISS with valuable insights to elevate its sports betting platform and other products to new heights, continuing the company’s contribution to reshaping the iGaming industry with innovations. Also, in his commitment to effecting positive change, Barrichello will advocate responsible gambling alongside SOFTSWISS experts.
The appointment of Rubens Barrichello is the next strategic step for SOFTSWISS in Latin America, especially in Brazil’s fast-growing market. According to TGM Research, the gross revenue of the iGaming industry in Brazil is estimated to be 2.3 billion euro by 2026, having the potential to represent 1% of Brazil’s Gross Domestic Product (GDP) of 1.5 trillion euro.
Ivan Montik, Founder of SOFTSWISS, comments: “SOFTSWISS welcomes Rubens Barrichello on board! Having him join our team is a strategic step for us. Barrichello’s collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS’ partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, adds: “The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America! I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region.”
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
Xtremepush Expands Reach in Brazil Through Senna Sport Deal
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
Latest News
Salsa Technology’s Expertise Guarantees Secure and Seamless Platform Migrations
Players Account Management (PAM): after all, whose data is it? Such a question inspired the article recently published in the Brazilian iGaming media from Peter Nolte, Salsa Technology founder. Here the executive highlighted the significance of data security. He points out its crucial role is not just in safeguarding user information in accordance with the Brazilian General Data Protection Law (LGPD) but also maintaining an operator’s business capabilities in platform migrations.
Following Salsa Technology’s successful move into Brazil’s regulated market, the company has reported an increase of at least 200% in potential customer interest. These potential partners are exploring the Salsa Omni PAM platform to launch a new operation or to migrate data from an existing one. It is worth noting Salsa Technology is the technology partner for NossaBet, an operator licensed by Lottopar.
In the case of rapidly expanding markets such as Brazil and other Latin American countries, the urgency for new operators to ‘enter the field’ or ‘change the game’ with a robust platform is common. Salsa Technology emphasises the importance of cautiousness, especially when it comes to platform migration. The company passionately advocates a process that is delivered with responsibility and in-depth planning to guarantee quality and integrity of the data.
“More than once, due to negotiations with potential investors who were also PAM owners, we came to consider migrating our platform,” the Chief Operating Officer for Mexican operator BigBola Online, which has been using the Salsa platform since 2016, Etna Rueda, said. “On each of these occasions we have relied on the absolute availability of the Salsa Technology team to assist us with data transfer. It is essential to have peace of mind knowing that our users’ data is stored securely and clarity about the ownership of this information.”
“In addition to ensuring clarity around data ownership, it’s crucial that the infrastructure is correctly sized and the platform guarantees scalability to support company growth,” the Head of Marketing and Sales for Salsa Technology, Eliane Nunes, said. “Salsa Technology also stands apart as whether in the first steps of a new operator or in a new journey of an existing operation our technical team is there side-by-side for the customer.”
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