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Global Gaming appoints Tre Kronor Media as new media agency

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Global Gaming appoints Tre Kronor Media
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Operator increases media spend ahead of re-regulation in Sweden

 

Tuesday 17th April 2018 (Malmo, Sweden) – Global Gaming has increased its media investment after partnering with award-winning media agency Tre Kronor Media in Sweden.

The substantial marketing budget will be used to support the company’s growth and expansion plans, as it looks to gain market leadership in the Swedish market before re-regulation in 2019.

The partnership will involve all of Global Gaming’s B2C brands active in the Swedish market, including the innovative and award-winning Ninja Casino and Global Gaming´s newest brand, SpelLandet, which recently launched on an MGA licence.

Tre Kronor Media has a proven track record in creating value and impact for its clients. It is the seven times recipient of the Media Agency of the Year Award, including for the last 3 consecutive years, 2015-2017.

Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise.

With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.

 

 

About Global Gaming:

Global Gaming offers B2C and B2B gaming products and services to partners and consumers in regulated and emerging markets around the world.

Its flagship product Ninja Casino has revolutionised the online casino customer sign-up process by removing traditional registration requirements. It features a bespoke payment solution that simply requires a deposit via a player’s bank and ensures most winnings are paid within 15 minutes.

The site offers 100+ slots from the likes of NetEnt and Play’n GO, including Starburst, Gonzo’s Quest, and progressive jackpots Hall of Gods and Mega Fortune, as well as a full range of table and live dealer games.

Ninja Casino was named Innovative Start-up of the Year at the 2017 EGR Operator Marketing and Innovation Awards, and claimed In-house Innovation of the Year for Global Gaming at the 2017 EGR Nordics Awards.

 

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Salsa revs up aggregator offering with Nolimit City content

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Salsa Technology has revved up its outstanding Salsa Gator offering by launching a wide selection of Nolimit City’s titles on its aggregator platform.

iGaming developer Nolimit City is world renowned for its groundbreaking ideas and notorious themes. Showcasing a library that consists of more than 50 games that are available in multiple tier one markets, Nolimit City’s slots embrace a wide range of themes and feature several popular proprietary mechanics: xNudge®, xWays®,  xSplit®, xPays®, xBomb®, and Infectious xWays®.

Salsa Technology is now showcasing the provider’s slots within the Latin American region and that includes some of Nolimit City’s most in-demand titles like San Quentin xWays, Fire in the Hole xBomb, xWays Hoarder xSplit, and Book of Shadows.

Games that join the Salsa Gator offering are hand-picked from only the best providers across the iGaming industry. Each game is accessible via a single integration and contributes to long-term growth strategy.

Salsa Technology’s Head of Marketing & Communications, Eliane Nunes said:“Nolimit City knows exactly what they are doing when it comes to designing games that players have a real affinity with. There is no doubt that these games will be an instant hit with our network.”

About Salsa Technology

Salsa Technology is a leading B2B company that develops customised solutions for the iGaming industry in Latin America and Europe and is licensed by the Malta Gaming Authority (MGA), one of the world’s leading iGaming regulators. The company provides an omnichannel platform that serves online and physical operators. Its leading game aggregator  is live in LatAm and will be available in additional global markets soon. Salsa began life in Video Bingo game development and is renowned for providing highly targeted games for the LatAm market. The company is one of the most popular technology developers in the Latin American market and is rapidly growing into other markets. The platform, technology and entire games portfolio is lab certified for Colombia, Mexico, Asia, and Europe will be coming soon. More information at www.salsatechnology.com.

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Decimal Data Services teams up with ParlayBay

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Sports data specialist, Decimal Data Services (DDS), has signed an exclusive agreement to supply its cricket and kabaddi data to ParlayBay, a leader in sports betting games.

The deal gives ParlayBay access to the best sports statistics and data in order that it can create the most exciting and realistic games for its clients.

These simple short-round games contain popular features such as cash-out, leaderboards and social engagement tools, as well as intuitive user interfaces to appeal to a wide player demographic.

DDS provides event and pricing data to operators, media outlets and other content providers, alongside fully managed trading services.

Its cricket and kabaddi feeds are enjoyed by a variety of organisations around the world, with the former also used with proprietary animations and algorithms to create its own range of innovative virtual betting games.

Charlie Bruce, Head of Product at Decimal Data Services, said: “We are very excited to team up with ParlayBay. It’s fantastic to see our data develop into an innovative player-focused entertainment experience. Decimal Data is thrilled to be joining the company’s growing list of clients.

“Good quality data is at the heart of all sports betting and we are confident that ParlayBay will benefit hugely from the fast, reliable cricket and kabaddi data we can provide.

“There are so many opportunities to utilise this type of information to further the commercial goals of our partners across sport and its associated industries.”

Patrick Nordwall, CEO at ParlayBay, said: “Our games have been created with sports fanatics in mind and good data feeds are just as important to them as a great user experience.

“We are looking forward to seeing where this partnership takes us and how we can grow our businesses together in the coming months.”

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Kiron Interactive strikes again with iGOAL

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Award-winning specialist software developer and supplier to the global gaming industry, Kiron Interactive has released its highly anticipated instant-win football game, iGOAL.

Kiron has gained global recognition for producing adeptly refined games which mimic a variety of the world’s most popular sports and is once again setting new industry standards with the release of its second instant-win game following the successful launch of golf title, Up ‘N Down.

Set to redefine virtual sports, iGOAL delivers an exciting new instant football betting experience. Created with cutting-edge 3-D animation, market-leading betting algorithms and with online play in mind, matches are available on-demand, 24/7 and offer players the chance to bet on single or multiple games, with winnings instantly viewable.

The User Interface (UI) is intuitive and aligns perfectly with the variety of bet market selections, including quick bet options, all designed to fit the immersive nature of the gameplay, which includes exhilarating live commentary as players watch the action unfold.

Operators will find the game easy to offer, with a quick and convenient setup that works across all major browsers, also supporting a wide selection of languages and currencies.

Jason Pretorius, co-CEO of Kiron said:iGOAL is an innovative game that we’re excited to launch with our partners globally. It takes inspiration from many of our proven, high-performing products with its realism, engagement and flexibility for both players and operators and takes virtual betting to the next level.

“We’re incredibly fortunate to have the talented team that we do at Kiron to develop products like this and we’re eager to see players begin to enjoy the contemporary, instant win experience that iGOAL provides.”

Kiron’s latest launch complements its recent marked commercial growth in an array of key regulated markets including, Spain, South Africa, Sweden and Colombia. The company now supplies 51 games, and game variants, in more than 60 countries.

To request a demo or find out more on Kiron’s Instant Win Game Portfolio, contact Kiron: [email protected]  or click here: Request a Demo | Kiron Interactive

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