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NBA enters Esports arena

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The NBA is going to launch NBA 2K League, signalling its entry into the expanding world of Esports.

Television ratings have soared in recent years to watch LeBron James, the rise of the Warriors, and a thrilling action of high-flying dunkers and long-range snipers. But will fans really race to their computers to watch other people sitting around playing video games?

“I think the esports universe is answering that question for us,” NBA 2K League managing director Brendan Donohue said.” People are completely, 100 percent engaged with watching others play games. I think Twitch is walking proof of that, and all the success these other games have had. The esports space has doubled in size the last three years and every prediction is it’s going to double in size the next three years, so I think we’re almost beyond that question a little bit.”

So do NBA Commissioner Adam Silver and many of his owners. Donohue said the league hoped to get eight to 12 teams for its inaugural season and instead got 17, with enough interest remaining that he expects rapid expansion. Some owners of NBA clubs were already invested in popular esports such as Overwatch and League of Legends and had seen their arenas host well-attended competitions even before the league created the first official esports league operated by a U.S. professional sports league.

“Esports are big and getting bigger. 2K is a way to connect not only with gamers, but gamer fans and to turn both into NBA and Mavs fans and vice versa,” Dallas Mavericks owner Mark Cuban wrote in an email. “We think we can take traditional NBA fans, 2K fans and strengthen the bond they have to the NBA.”

Each of the major sports leagues is looking to claim its share of what Newzoo, the market research firm, reports will be a $1 billion industry by 2019.

The opening day of the Tipoff tournament had some excitement, highlighted by two 40-point performances by Cavs Legion GC’s Brandon Caicedo, who plays under the handle Hood. (The players are playing as themselves, not the guys on the NBA’s Cavaliers.) But the league was already encouraged by the response even before the games began.

Source: newsok.com

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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partnerships

BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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