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German gambling market grows by 300 million euros

George Miller

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German gambling market grows by 300 million euros
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German gambling market grows by 300 million euros

  • New Goldmedia report analyses current developments in the German betting and gambling market
  • Record growth in the betting market generates a 33 per cent increase in gross betting revenue from 2015 to 2017
  • German lotteries face aggressive competition from unregulated EU competitors

Berlin, May 8, 2018 – The German gambling market is continuing to grow. In 2017, the German gambling market (lotteries, bets, gaming machines and casinos) generated a gross gaming revenue of 13.5 billion euros which is an increase of 300 million euros compared with 2016. This equates to additional biennial earnings of 1 billion euros compared with 2015. Most of the gambling segments benefited from the overall positive economic development in Germany, however, this varied from segment to segment.

These findings are part of the new report German Gambling Market Monitor 2018 published by Goldmedia Strategy Consulting.
Record growth in the betting segment, however, lotteries are under pressure

In 2017, betting notched up the strongest level of growth of all the gambling segments with a 17 per cent plus in gross gaming revenue (wagers minus payouts) compared with 2016. In comparison with 2015, the market has grown by 33 per cent in total. This positive trend is expected to continue. The upcoming 2018 FIFA World Cup in Russia will stimulate additional revenue growth for the 90+ sports betting operators who are active in the German market. Furthermore, the dysfunctional regulatory policies which are still in effect in Germany are continuing to provide favourable operating conditions which are supporting further growth.

However, the German lottery segment remains static and gross gaming revenue has fallen by 3 per cent, primarily due to declining ticket sales in the highest grossing 6aus49 lottery game. In addition, the state-owned lotteries are experiencing aggressive competition from online lotteries operating from Malta without a German licence.

Changes in the gaming machines segment

Gaming machines achieved yet another very profitable year, generating a gross gaming revenue of over 7 billion euros in 2017. However, significant structural changes in the market are imminent following the introduction of new regulations. Stricter rules governing the total number of gaming halls and the minimum distance allowed between them may lead to a considerable reduction in the number of gaming venues in the medium term. Even though the gaming machine operators have initiated more than 1,000 legal proceedings to stall the implementation of these policies, the strong market growth that has been seen in recent years has now come to a halt.

Chart: German Gambling Market, Gross Gaming Revenue 2015-2017

Source: German Gambling Market Monitor 2018
The Goldmedia report German Gambling Market Monitor 2018 examines the development of the German gambling market through a segment-by-segment analysis of the lottery, casino, betting and gaming machines markets. In addition to presenting an analysis of the years 2015 to 2017, the report also provides gross gaming revenue forecasts for 2018.

Goldmedia:
Goldmedia is a research and management consulting group with a focus on media, entertainment and telecommunications. Goldmedia has been helping national and international clients to face challenges relating to digital transformation since 1998. Business activities include consultancy services, research, political analysis and advising staff. Goldmedia has offices in Berlin and Munich. For further information, please visit our website www.Goldmedia.com.

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Leading EA SPORTS FIFA Online 4 players to compete in ePremier League China

George Miller

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Leading EA SPORTS FIFA Online 4 players to compete in ePremier League China
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The Premier League, in partnership with Tencent Sports, Tencent Gaming and EA SPORTS, is launching ePremier League China later this month, the first ePremier League event to be staged outside the UK.

Some of the best Chinese gamers on EA SPORTS FIFA Online 4 will represent all 20 Premier League clubs alongside hand-picked content creators and influencers. They will compete together in a group stage to determine who reaches the finals in May. The tournament will be streamed live by Tencent across China and kicks off on Wednesday 28 April.

Premier League Commercial Director Will Brass said: “The EA SPORTS FIFA Online 4 video game series is one of the key channels through which fans in Asia can engage with Premier League clubs and players. After three successful ePremier League seasons in the UK, it is exciting to now be able to take this overseas for the first time and particularly to China – a hotbed for gaming and football.

“We are looking forward to working closely with EA SPORTS and our broadcast partner Tencent Sports to showcase some of the world’s best gamers in action. I am sure it will prove popular with the loyal and passionate supporters of Premier League clubs in China.”

Matches will be played on EA SPORTS FIFA Online 4 (FO4) on PC, which has more than 10 million registered players in China. Each of the 20 Premier League clubs will be represented in the tournament by two local players – one high-ranking gamer on the FO4 leader board and one influencer.

This will include famous esports commentator Guan Zeyuan and the well-known FIFA Online influencer Shen Rongjie.

The clubs will be divided into four groups of five teams, with the winners of each group advancing to a knockout stage. Group-stage matches will be played online, whereas knockout matches will be played offline at Wisdom Bay in Shanghai.

Group matches will take place between Wednesday 28 April and Saturday 8 May. The knockout phase will be held on Friday 14 May, with the Grand Final on Saturday 15 May.

The ePremier League China tournament will further complement the Premier League’s digital offerings in the country, where it has more than eight million followers across its digital and social platforms.

The tournament is being broadcast on Tencent Sports, Tencent Video and Tencent News. It will also be available on Huya, Douyu and Yizhibo.

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eSports

Guild Esports Signs Rocket League Creator D7RL

George Miller

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Guild Esports Signs Rocket League Creator D7RL
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Newest addition brings the first French-Language creator to the #GuildGang 

Today, Guild Esports announces the signing of European leading Rocket League content creator Dawson “D7RL” Berbuntes, which continues to strengthen Guild’s Rocket League offering.

After the professional team’s recent RLCS European victory, Guild has diversified its entertainment offering with a French-language creator; launching in partnership with Subway, Guild has ensured it will continue to create authentic content and support local-market creators all around the world.

At 20 years old, ex-professional player D7RL has established himself as one of Europe’s biggest Rocket League content creators. After playing three years professionally, D7RL turned his focus to content creation and has since seen incredible growth. He has over 350,000 combined followers across Twitch, YouTube, TikTok, Instagram & Twitter, and has grown over 40% since January 2021.

D7RL’s largest concentration of fans is on his YouTube channel, where he has over 173,000 subscribers and has amassed an incredible 6.3 million views in the last 30 days alone, which is a 42% increase month on month.

The signing of D7RL follows a string of other creator signings designed to bring Guild fans the very best entertainment, including Nihachu, Snowmixy, Stevie White, Gee Nelly, TN25 & SoMarcus.

Carleton Curtis, Executive Chairman of Guild Esports, said: “I’m incredibly proud to welcome the first French-language content creator to Guild. It is imperative that we are able to provide authentic content to audiences in a manner that resonates with them. D7RL allows us to do this to the French-speaking community and we are excited about the content we’ll be able to create together and expand into this market.”

Danny Lopez, Guild’s Director of Brand & Content, commented: “D7RL joining the #GuildGang brings us our first creator in France continuing our efforts towards global expansion. D7RL also bolsters up our commitment to providing the best in class Rocket League content, expect to see some collaboration with our pro-team in the near future.”

D7RL, said: “It’s a great honour to be joining Guild Esports at a time of incredible growth and success, after the professional team’s recent win at the Spring European Regional I can’t wait to take the Rocket League content to the next level.”

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GIG adds responsible gaming features to its real-time data platform, GiG Data

George Miller

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GIG adds responsible gaming features to its real-time data platform, GiG Data
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Gaming Innovation Group has enabled its in-house proprietary responsible gaming services as part of its ambition to help improve player safety and to support creating a more sustainable gambling environment for its partners.

The new responsible gaming features will provide GiG’s partners Insights around early detection and end-to-end lifetime monitoring capabilities for players that are likely to be vulnerable. A number of actions can be tailored specifically to the partner’s needs based on these insights.

The new features will be enabled by default as part of GiG’s real-time data platform, GiG Data and will provide operators with visibility of those at risk allowing them to intervene with actions such as direct messages in real-time.

Stephen Borg, Director of GiG Data, said: “As a continued effort to build technology that supports today’s iGaming demands, we are excited to launch our proactive capabilities for player safety as part of our data platform. This initiative will support a healthier gambling environment for our partners and their players.”

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