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German gambling market grows by 300 million euros

George Miller

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German gambling market grows by 300 million euros
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German gambling market grows by 300 million euros

  • New Goldmedia report analyses current developments in the German betting and gambling market
  • Record growth in the betting market generates a 33 per cent increase in gross betting revenue from 2015 to 2017
  • German lotteries face aggressive competition from unregulated EU competitors

Berlin, May 8, 2018 – The German gambling market is continuing to grow. In 2017, the German gambling market (lotteries, bets, gaming machines and casinos) generated a gross gaming revenue of 13.5 billion euros which is an increase of 300 million euros compared with 2016. This equates to additional biennial earnings of 1 billion euros compared with 2015. Most of the gambling segments benefited from the overall positive economic development in Germany, however, this varied from segment to segment.

These findings are part of the new report German Gambling Market Monitor 2018 published by Goldmedia Strategy Consulting.
Record growth in the betting segment, however, lotteries are under pressure

In 2017, betting notched up the strongest level of growth of all the gambling segments with a 17 per cent plus in gross gaming revenue (wagers minus payouts) compared with 2016. In comparison with 2015, the market has grown by 33 per cent in total. This positive trend is expected to continue. The upcoming 2018 FIFA World Cup in Russia will stimulate additional revenue growth for the 90+ sports betting operators who are active in the German market. Furthermore, the dysfunctional regulatory policies which are still in effect in Germany are continuing to provide favourable operating conditions which are supporting further growth.

However, the German lottery segment remains static and gross gaming revenue has fallen by 3 per cent, primarily due to declining ticket sales in the highest grossing 6aus49 lottery game. In addition, the state-owned lotteries are experiencing aggressive competition from online lotteries operating from Malta without a German licence.

Changes in the gaming machines segment

Gaming machines achieved yet another very profitable year, generating a gross gaming revenue of over 7 billion euros in 2017. However, significant structural changes in the market are imminent following the introduction of new regulations. Stricter rules governing the total number of gaming halls and the minimum distance allowed between them may lead to a considerable reduction in the number of gaming venues in the medium term. Even though the gaming machine operators have initiated more than 1,000 legal proceedings to stall the implementation of these policies, the strong market growth that has been seen in recent years has now come to a halt.

Chart: German Gambling Market, Gross Gaming Revenue 2015-2017

Source: German Gambling Market Monitor 2018
The Goldmedia report German Gambling Market Monitor 2018 examines the development of the German gambling market through a segment-by-segment analysis of the lottery, casino, betting and gaming machines markets. In addition to presenting an analysis of the years 2015 to 2017, the report also provides gross gaming revenue forecasts for 2018.

Goldmedia:
Goldmedia is a research and management consulting group with a focus on media, entertainment and telecommunications. Goldmedia has been helping national and international clients to face challenges relating to digital transformation since 1998. Business activities include consultancy services, research, political analysis and advising staff. Goldmedia has offices in Berlin and Munich. For further information, please visit our website www.Goldmedia.com.

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Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020

George Miller

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Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020
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Due to the social distancing restrictions imposed because of the coronavirus outbreak, brick and mortar gambling places remained closed, due to which online gambling platforms gained a larger user base. People were forced to sit at home during the lockdown and this increased internet traffic on all fronts. More people frequently visited gambling websites and thousands of new users registered every day. According to research firm Global Poker, the US has witnessed an increase of first-time online poker players by 255% since the coronavirus lockdowns began. Overall, the poker industry has experienced a 43% growth since April 2020. Some countries saw such increases as an opportunity and modified their online-gambling laws. For example, Belarus legalized online casinos and Armenia made some changes to its existing laws. The increasing popularity of gambling apps and social gambling will propel the growth of the mobile gambling market in the forecast period, and several online-gambling platforms increased their marketing and promotional activities in the form of extra tournaments and bonuses to attract more players as well.

With these drivers and the current situation of the world, the online gambling market size is expected to grow from $58.96 billion in 2019 to $92.86 billion in 2023 at a rate of 12.0%. The market is expected to then grow to $113.12 billion in 2025 at a CAGR of 10.4%.

The Business Research Company’s report titled Online Gambling Market Global Report 2020-30: COVID-19 Growth and Change covers major online gambling companies, online gambling market share by company, online gambling manufacturers, online gambling infrastructure market size, and online gambling market forecasts. The report also covers the global online gambling market and its segments. The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, others and by device into desktop, mobile, others.

With increasing apps and social gambling, online gambling companies are investing in building mobile platforms for their games to increase accessibility and convenience for users. The availability of smartphones with high-end features such as extended storage, high-end graphics and faster processing speeds at reasonable prices incentivize online gambling companies to make mobile-based applications. Also, mobile gambling offers significant benefits, including more deposit options, loyalty programs, and the option to play with anyone anywhere across the globe. According to App Annie, in 2020, 70% of total gambling revenue is expected to come from mobile gambling.

Along with the ease of mobile apps, companies in the online gambling market are increasingly investing in Artificial Intelligence (AI) for improving the overall experience for customers. With the help of AI, personalization for each user is possible as the technology can analyze the preference of the user in terms of game selection and offer a customized welcome page accordingly, helping the user to save time spent on looking for the right game. AI also helps in providing customer support in the form of chat-bots for resolving queries. Behavior patterns and gaming frauds can also be checked, which helps in preventing frauds and locks out scammers. Technologies such as augmented reality and virtual reality are being implemented as well, giving a more immersive and realistic experience to their users.

Beyond such high-tech updates, online gambling companies are using several tactics to gain more users. Some provide F2P (free to play) types of game products, commonly referred to as freemium. These games do not make any money for the company directly, but revenues are made through upgrades and additions of certain features and improvements by the user. The user pays a minimal amount for different kinds of virtual offerings and other game products to improve the gaming experience. This model allows online gambling companies to increase their user base and have more active players on their platforms who would eventually make a purchase. Currently, many online casinos are offering a free play version of some of their games. Companies innovating their platforms according to the increasing number of customers and their preferences will allow the online gambling market to continue to grow.

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DraftKings and Peermont Launch PalaceBet in South Africa

George Miller

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DraftKings and Peermont Launch PalaceBet in South Africa
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DraftKings Inc. and Peermont Hotels, Gaming and Resorts, a leading South African gaming and hospitality group, today announced the successful recent launch of PalaceBet (PalaceBet.co.za), a mobile and online sportsbook powered by DraftKings’ cutting-edge B2B sports betting technology.

“This collaboration brings together two organizations committed to providing South Africa’s sports fans with the most dynamic and innovative sports betting experience,” said Shay Berka, DraftKings’ Chief International Officer. “We are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localised payment options.”

Peermont will utilize DraftKings’ full sportsbook and platform solution to provide a best-in-class sports betting experience for South African sports fans, who will have access to a range of innovative product features including Your Bet and Pulse Betting. Data integrations with Betgenius and IMG will ensure that Peermont’s customers have access to a wide range of local and international sports including basketball, cricket, football, tennis, and rugby with live betting opportunities as well as Lucky Numbers.

“Peermont has always been at the forefront of the latest trends and technology, therefore it made sense to partner with DraftKings as a leader in sports betting software,” said Nigel Atherton, Peermont’s CEO. “Together we’ll be able to offer a product that lives up to our high standards, and that provides a superior betting experience.”

The collaboration with DraftKings will enable Peermont to leverage its significant expertise in the land-based casino environment to bring a world class level of service to the online sports betting market and provide a unique betting experience to its players.

“It was a no-brainer to partner with DraftKings,” says Iain Gutteridge, PalaceBet’s General Manager. “The way we’re looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.”

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United Remote rewarded for reshaping effort with SBC Awards shortlisting

George Miller

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United Remote rewarded for reshaping effort with SBC Awards shortlisting
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Aggregator and platform provider United Remote has been shortlisted for the SBC Awards software innovation category by having embraced substantial change over the past 18 months to streamline new integrations and provide operators profitable real-time data. This is all part of upping United Remote’s service to the iGaming industry and ensuring that the B2B-channel is given priority with an easy-to-use back-end where operators can quickly set up the tools available on the platform.

United Remote is a rapidly-growing aggregator and platform provider, which has undergone a significant transformation over the last year as recognised by the prestigious SBC Awards shortlisting, extensively re-organising and redefining the core offering to reshape the way the company engages with operators, game partners and other stakeholders. In addition, United Remote has been building a strong compliance culture as well as raising standards in terms of transparency.

United Remote has also carefully assembled a differentiated portfolio of over 2000 entertaining, innovative and unique games that complement their own in-house titles.

United Remote has successfully completed a period of intensive reshaping driven by the need to embrace game-changing innovation which has resulted in major technology and enterprise investments. The organisational culture has been significantly reshaped to provide added-value to operators.

As part of the change management process, recently United Remote moved to new office surroundings at 14 East, Malta’s second tallest building, a move that mirrors management’s ambition to be a leading industry platform, delivering technology and services that are used by the global iGaming industry.

United Remote Group CEO Jeremy Fall said: “We are delighted to be shortlisted by the respected SBC Awards and gratified that the judges have acknowledged that we have evolved into a best-of-breed aggregator and platform that is replete with engaging entertainment as well as providing a solid B2B service. This shortlisting is a confirmation of a consistently high level of work and effort put in by the entire team, and we all look forward to the awards night in December.”

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