Connect with us

Gambling in the USA

Sports Betting to open new doors for US lotteries

Published

on

Sports Betting to open new doors for US lotteries
Brad Cummings, Founder and CEO at EquiLottery
Reading Time: 2 minutes

“The next big growth category” is how Brad Cummings, Founder and CEO at EquiLottery, has described the potential development of live sports lotteries on the back of the recent ruling by the Supreme Court on the Murphy vs. National Collegiate Athletic Association (NCAA) case which could result in the legalisation of sports betting in all the 50 remaining states across the USA. In light of the recent decision, GiGse, the most influential networking and knowledge exchange event for C-Level US facing gaming professionals, will provide a key focus for the industry to explore sports betting, its wider possibilities and the future of betting in North America as a whole.

Commenting on why the industry should take this opportunity to ensure legislation works across all relevant gaming verticals, Cummings said: “Lotteries should look into creating new categories that are available to them now or in the near future, specifically sports gaming, which would have the chance of competing with other gaming entities. Every time a state legislature is looking at the issue of sports gaming, the lottery should ensure language is included to allow for a live sports lottery option.

Some states allow at least live horse racing to be a basis for a lottery game, some states prohibit any live sports integration with lottery and most are silent on the issue,” he continued. “We advise that regardless of their situation, state lotteries should fight to be included and expand their product offerings into the sports gaming market. While these will be games of chance that don’t directly compete with the skill versions that are sure to be offered by others, the lotteries have some unique advantages that allow them to solve problems that traditional sports gaming cannot; a big one being the licensing fee leagues are demanding for their product to be utilized. Since the margins are much larger on lottery games, especially draw games which I think are the most analogous to a live sports lottery category, the fee won’t be cost prohibitive like it can be if taken out of a vig.

Cummings, who will be discussing the impact of state lotteries on the US gaming industry, feels the framework for the integration of lotteries and sports betting already exists in many states. He explained: “For us, the West Virginia model is the one that other states should emulate. Lotteries already handle gaming issues for their states and so there is a natural fit to include sports gaming as part of their regulatory mission. We also believe that there is an opportunity for live sports lotteries in the U.S., creating sports gaming for game of chance players. This is the next big growth category in lottery and we look forward to playing a large role in its development.

GiGse’s two-day programme, which takes place alongside the co-located Juegos Miami, will feature a wide range of industry debates including the monetization of sports betting and its relationship with Tribal Gaming, the role of technology in growing the gaming industry outside of regulatory boundaries, the utilization of behavioural data in tracking players from mobile to the casino floor, personalization and artificial intelligence as methods of engaging with digital users, as well as an examination of the pace of online gambling regulation and consumer attitudes towards it. To download the full two-day agenda, visit: https://www.gigse.com/download-agenda

For more information on GiGse, visit www.gigse.com.

Advertisement Kasynos.Online

Gambling in the USA

Gaming Americas Weekly Roundup – June 13-19

Published

on

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

Paysafe, a leading specialised payments platform, announced that Income Access, its marketing technology and services provider, won in the “Affiliate Tracking Software of the Year” category at the 2022 SiGMA Americas Awards.

GameSquare Esports will present at the Collision 2022 Conference, in Toronto, Ontario held between June 20 and 23. Justin Kenna, CEO of GameSquare, will be joined on stage by Leonard Fournette, running back for the Tampa Bay Buccaneers and a Complexity Stars Team Member, and Marissa Roberto, host of Digital SportsCentre at TSN Sports.

EBET, a leading global provider of advanced wagering products and technology, has received two prizes at the SiGMA Americas Awards. Its online casino and sportsbook brand Karamba won Online Casino of the Year, and EBET was named Esport Product of the Year.

Cherokee Nation Entertainment Gaming Holdings, a subsidiary of Cherokee Nation Businesses, has announced that it has signed an agreement with MGM Resorts International to purchase the operations of Gold Strike Tunica for $450 million in cash, subject to customary adjustments.

Elys Game Technology has announced the closing of the previously announced registered direct offering with a single institutional investor for the purchase and sale of 3,166,227 shares of the Company’s common stock (or common stock equivalents) at a purchase price of $0.9475 per share of common stock (or common stock equivalent) in a registered direct offering.

End 2 End authorities have confirmed the company’s participation in the next edition of the Brazilian iGaming Summit (BiS), an event that will take place on June 28-29 at the Espaço Boulevard JK in the city of São Paulo, Brazil.

Partnerships

BetMGM, a leading sports betting and iGaming operator, announced an agreement with PokerGO, the world’s largest poker content company, to host the BetMGM Poker Championship final table and a $25K freeroll tournament in the PokerGO Studio at ARIA Resort & Casino in Las Vegas.

San Diego Loyal Soccer Club has announced a strategic partnership with Sycuan Casino Resort, San Diego’s premier luxury hotel and world-class gaming destination. As per the deal, Sycuan is now the entitlement sponsor of the newly renamed “Sycuan Endline Suites” at Torero Stadium.

PointsBet Canada has entered into a partnership with ClubLink, Canada’s largest owner and operator of golf clubs. The multi-year partnership will see PointsBet Canada become the Official Sports Betting Partner of ClubLink which hosts over 1,000,000 rounds of golf annually at its clubs in Ontario.

UFC and DraftKings announced plans to launch a new iteration of DraftKings’ “Reignmakers” gamified digital collectibles franchise focused on UFC. Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilise them in games to compete for prizes.

Appointments

Jamul Casino has appointed Ram Patrachari as its new Chief Information Officer. With more than two decades of IT and casino experience, Ram is a sought-after gaming technology industry expert, speaker and award-winning executive.

Gaming Laboratories International (GLI) has again expanded its Client Solutions and Client Services teams with the additions of Steve May as Client Solutions Executive and Samuel Grunther as Account Executive.

Continue Reading

Affiliate Industry

Bojoko doubles down in the US and Canada

Published

on

Bojoko doubles down in the US and Canada
Reading Time: 2 minutes

 

Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

Continue Reading

Gambling in the USA

Gaming Americas Weekly Roundup – June 6-12

Published

on

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Accel Entertainment announced the completion of its previously announced transaction to acquire Century Gaming, one of the leading distributed gaming operators in the Western US, for $164.2 million in cash and stock, including Century’s working capital.

Video King Gaming Systems and Parlay Games announced the certification by Gaming Laboratories International (GLI) of their national, tribally linked, flagship Class II bingo product: Bingo Treasures. With the completion of GLI’S certification and filing of a patent application with the USPTO, Video King has commenced licensing this suite of Class II linked iGaming products to Tribal customers throughout the US.

HeadsUp Entertainment International has launched “multiple revenue platforms” in six US states and Ontario. This comes alongside a partnership with fellow Canadian brand Enteractive Media, which will see both companies collaborate on the first of a number of content production initiatives “to produce daily content for sports betting customer acquisition”.

Rush Street Interactive has announced that it is adding its industry-leading online sportsbook to its existing online casino at BetRivers in West Virginia. Now sports fans across the Mountain State, aged 21 and over, can join gaming enthusiasts to place bets quickly and securely from the integrated BetRivers iOS and Android apps and website.

Playtech has announced that it has launched its multichannel technology with NorthStar Bets, an Ontario-based brand that provides players with a uniquely local, premier user experience on their casino and sportsbook gaming platform.

Win Systems has announced the installation of its award-winning WIGOS casino management system at the Ocean Gaming Casino in Hampton, New Hampshire.

Paramount Commerce has launched its Instant Bank Transfer payment solution in Canada for iGaming and sports betting operators. The product, proven in the North American online gaming and sports betting markets, delivers industry-leading conversion, ubiquitous bank coverage and state-of-the-art risk management.

New Appointments

Churchill Downs Incorporated announced that Katherine Armstrong has been named SVP of Human Resources for the Company. Armstrong assumes the role from Chuck Kenyon who announced his retirement after 18 years of leading CDI’s HR department.

Tracy Bradford has been promoted to the position of President of Seminole Hard Rock Support Services. In her new role, she will be responsible for all management and operations of Support Services, Customer Care and Aviation.

Hard Rock Hotel & Casino Atlantic City has appointed Alicia Magee as VP of Finance. In her new role, Magee will oversee overall responsibility for finance-related areas.

Mohegan has announced the appointment of Heather Menzano as VP, Web Communications to oversee corporate and casino branded website and app development in North America.

Rush Street Gaming has promoted Bill Keena and Marc Arndt as COO and CFO, respectively.

New Partnerships

Vanta has partnered with Association for Middle Level Education to become the new official esports platform and partner of AMLE. With this partnership, AMLE’s membership of 35,000 educators will now be able to bring esports to their students via a safe, COPPA compliant platform.

Jackpocket has become the official digital lottery partner of Colorado Rockies. The partnership is Jackpocket’s third with a Major League Baseball team.

Continue Reading
Advertisement
EvoPlay
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.