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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHT

George Miller

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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHT
Reading Time: 3 minutes

– Partnership represents most significant front-of-shirt agreement in Club’s history –
– BetBright logo will feature on front of all first-team kits –
– In first move as Club partner, BetBright has agreed to change its colourful logo to all white to honour the importance to supporters of the famous Garibaldi Red home kit –

 

Wednesday 13 June – Nottingham Forest Football Club have today announced a landmark partnership with the digital entertainment and sports betting company, BetBright.

The new deal represents the most significant front-of-shirt agreement in the Club’s history and will see the BetBright logo placed on the front of playing kits for the first team. The partnership with Nottingham Forest is BetBright’s first front-of-shirt contract with an English football club as the company takes its most significant step as part of a major wider investment into marketing its brand.

A key element of the partnership will be a fan-focused approach. As a first step of showcasing the importance of Nottingham Forest fans to BetBright, the company has agreed to change its colourful logo to an all-white version in the knowledge that the Garibaldi Red shirt is of the upmost importance to supporters.

David Cook, Chief Commercial Officer at Nottingham Forest, said:
“The Club are delighted to have secured another key partner for the 2018-19 season. Yet again we have not only been able to secure one of the most significant financial deals in the Club’s history, but also a partner that has shown a unique desire to be part of the project at Nottingham Forest.

“The supporters of Nottingham Forest are of huge importance to us and we look for our partners to have a similar fan-first approach. We look forward to working with BetBright and are excited by the plans they have for the partnership.”

Sarne Lightman, Managing Director at BetBright, is delighted to be partnering with Nottingham Forest, saying:
“BetBright is thrilled that our first shirt agreement is with a Club as iconic as Nottingham Forest and whose aspirations are so closely aligned to our own.

“As Forest are committed to continually improving for their fans, BetBright is committed to continually improving for its users. We have built our own proprietary technology, driven by innovation, allowing us to provide a unique and ever-improving sports betting experience for our customers.

“Like Forest, our goal is to be a Premier League brand in the next 12 months and we are very excited that our brands can take this journey together. Forest fans can expect plenty of exciting Nottingham Forest activations and promotions on BetBright throughout this partnership – starting with Double Odds* on Forest to make the Premier League next season. We want the fans to be at the heart of this partnership and join us on our journey.”

BetBright aims to be a disrupter in the betting industry and challenge more established competitors by embracing new technology. The business is a 100 per cent mobile and online platform and it does not operate any high street outlets – nor does it have plans to do so. Most of the visits to its website and digital platforms are generated by customers in the UK.

The sponsorship deal is the latest step in BetBright’s multi-million-pound investment in marketing for the brand, following the launch of their first TV campaign, sponsorship of the BetBright Cup and launch of the world’s first RoboJockey at Cheltenham.

* Double Odds offer on Forest to be promoted was 5/1, now 10/1. New customers only. Sign up at betbright.com. £10 max bet. Additional winnings added as cash at end of season. Place bet at betbright.com/special. Must be customer’s first bet placed.

About: BetBright is the fast-growing sports digital entertainment and sports betting company that operates in the UK and Ireland. www.betbright.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Eastern Europe

NSoft and Casa Pariurilor expand cooperation

George Miller

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NSoft and Casa Pariurilor expand cooperation
Reading Time: 2 minutes

 

NSoft, premium betting software provider and Casa Pariurilor, a part of the largest Central European betting operator, have extended their cooperation by agreeing on implementation of NSoft´s In-Play MTS betting solution into Casa Pariurilor’s retail network. The network numbers over 700 shops in Romania, positioning Casa Pariurilor amongst the top three betting companies in this country.

Karlo Kralj, NSoft’s Regional Sales Agent announces: “I am delighted to confirm the continuation of excellent cooperation with our client Casa Pariurilor. It is one of the oldest and the most respected betting companies on the Romanian market. Casa Pariurilor`s experts have profound understanding of their market and are great in deciphering the players` needs. The partnership with Casa has helped us significantly by providing the essential market-insights and up-to-date knowledge about Romanian market trends.”

The first deal between NSoft and Casa Pariurilor was set in 2014 with the release of NSoft`s most popular product – Lucky Six, a draw-based game, together with Virtual Greyhound Races. Initially, the products were available in retail and afterwards, have extended to the client´s web.

“We have been working with NSoft for 5 years now and our cooperation is a role model of how B2B cooperation should look like. You know, you can buy a betting software anywhere, but the people make the difference. We witnessed the NSoft`s trustworthiness and reliability with excellent 24/7 support and great turnkey betting solution, thus the decision to use the advantages of NSoft`s Seven Betting Platform and its In-Play MTS solution in our retail network was a logical step forward,” concluded Lewis Findlay, General Manager Romania, Fortuna Entertainment Group.

NSoft`s Sportsbook solution driven by Betradar data provides clients with an extensive offer of up to 25,000 live events per month across 20+ sports. It is highly customizable sports betting platform requiring zero initial costs.

In addition, NSoft’s Seven Platform allows distribution of In-Play and Pre-Match offer through all available channels: retail, terminal, web, and mobile.

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eSports

CodeCube Brothers Earns $50,000 Prize in First Mobile eSports Indie Developer Contest

George Miller

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CodeCube Brothers Earns $50,000 Prize in First Mobile eSports Indie Developer Contest
Reading Time: 2 minutes

 

Inaugural Skillz Indie Ignite Competition Reveals Untapped Developer Talent

 

Skillz, the worldwide leader in mobile eSports, today announced the winner of its inaugural Indie Ignite game developer competition. First place was claimed by CodeCube Brothers, creators of Color Ring, earning the two Finnish brothers a grand prize valued at over $50,000. Hidden Pixel Games LLC, developers of Pool Payday, also received an honorable mention.

The first-place prize is comprised of a package of services and funds, including a $25,000 user acquisition campaign, $25,000 in game launch optimization services, as well as two Game Developers Conference (GDC) 2019 passes. The contest challenged indie game developers to create the next hit eSports game, and attracted an overwhelming response from the community.

“My brother and I have tried to design a hit mobile game since 2010, and winning this contest has been the biggest validation – if we hadn’t, we’d currently be looking for second jobs to fund our business,” says Esa Salminen, co-founder of CodeCube Brothers. “Monetizing is a big challenge for indie developers in this crowded market, but Skillz has empowered us to pursue our own aspirations while having the financial stability of a larger games studio.”

To enter the competition, mobile game developers integrated the Skillz eSports infrastructure into the title of their choice. The games were evaluated based on criteria including strong D1 and D7 retention rates, daily active users, and core gameplay loop design. Color Ring took the lead with impressive metrics, excelling across all criteria.

“Developers have always been central to our mission of democratizing eSports, and they never cease to impress us with their creativity,” says Andrew Paradise, CEO and founder of Skillz. “Skillz levels the playing field so even the smallest of indie developers have the tools needed to create a world-class eSport – all they have to bring is their creativity.”

Skillz is committed to supporting indie game developers, and kicked off its Indie Ignite Season 2 game developer competition this week. In support of this, Skillz is also hosting its first Game Jam next month. This event features hands-on tutorials from world-class experts on how to design and build successful mobile eSports titles. The Skillz Game Jam is open to all game developers, but is particularly ideal for Indie Ignite entrants.

 

About Skillz:
Skillz, the leading mobile eSports platform, connects the world’s 2.6 billion mobile gamers through competition. In 2018, Skillz was named to Entrepreneur Magazine’s 100 Brilliant Companies, Forbes’ Next Billion-Dollar Startups, and the Entrepreneur 360. Skillz has also been named the #1 fastest-growing private company in America by Inc. Magazine and a CNBC Disruptor 50. Over 18 million gamers use Skillz to compete in mobile games across 13,000+ game studios. Founded in 2012, Skillz is headquartered in San Francisco and backed by leading venture capitalists as well as the owners of the New England Patriots, Milwaukee Bucks, New York Mets and Sacramento Kings. To learn more, visit www.skillz.com.

 

Source: Skillz

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Press Releases

Microgaming inks deal with Crazy Tooth Studio embark on icy adventures in Arctic Valor

Niji Ng

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Microgaming - Arctic Valor
Reading Time: 1 minute

 

Microgaming has signed a long-term supplier agreement with game development studio, Crazy Tooth.

The first game of the partnership will be Arctic Valor™, a riveting new six-reel, 4,096 ways online slot. Crazy Tooth Studio® developed this exclusively for Microgaming. The new game involves fierce Valkyries and has a mythological background.

Ben Hoffman, President at Crazy Tooth Studio®, said: “We are very excited to be working with Microgaming, whose extraordinary position in the market, diverse portfolio of excellent games and extensive list of operators will enable us to greatly diversify our capabilities and deliver our range of innovative slots and games to new audiences. We are thrilled to release Arctic Valor as our first exclusive game for Microgaming.”

David Reynolds, Games Publisher at Microgaming, added: “Arctic Valor provides a visually stunning journey into a land of ice and snow, complete with a fantastically vibrant, Norse-tinged atmosphere. With 4,096 ways to win, players can also look forward to smashing their way through to some truly epic rewards via the game’s unique and suspenseful icicle feature.”

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