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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHT

George Miller

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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHT
Reading Time: 3 minutes

– Partnership represents most significant front-of-shirt agreement in Club’s history –
– BetBright logo will feature on front of all first-team kits –
– In first move as Club partner, BetBright has agreed to change its colourful logo to all white to honour the importance to supporters of the famous Garibaldi Red home kit –

 

Wednesday 13 June – Nottingham Forest Football Club have today announced a landmark partnership with the digital entertainment and sports betting company, BetBright.

The new deal represents the most significant front-of-shirt agreement in the Club’s history and will see the BetBright logo placed on the front of playing kits for the first team. The partnership with Nottingham Forest is BetBright’s first front-of-shirt contract with an English football club as the company takes its most significant step as part of a major wider investment into marketing its brand.

A key element of the partnership will be a fan-focused approach. As a first step of showcasing the importance of Nottingham Forest fans to BetBright, the company has agreed to change its colourful logo to an all-white version in the knowledge that the Garibaldi Red shirt is of the upmost importance to supporters.

David Cook, Chief Commercial Officer at Nottingham Forest, said:
“The Club are delighted to have secured another key partner for the 2018-19 season. Yet again we have not only been able to secure one of the most significant financial deals in the Club’s history, but also a partner that has shown a unique desire to be part of the project at Nottingham Forest.

“The supporters of Nottingham Forest are of huge importance to us and we look for our partners to have a similar fan-first approach. We look forward to working with BetBright and are excited by the plans they have for the partnership.”

Sarne Lightman, Managing Director at BetBright, is delighted to be partnering with Nottingham Forest, saying:
“BetBright is thrilled that our first shirt agreement is with a Club as iconic as Nottingham Forest and whose aspirations are so closely aligned to our own.

“As Forest are committed to continually improving for their fans, BetBright is committed to continually improving for its users. We have built our own proprietary technology, driven by innovation, allowing us to provide a unique and ever-improving sports betting experience for our customers.

“Like Forest, our goal is to be a Premier League brand in the next 12 months and we are very excited that our brands can take this journey together. Forest fans can expect plenty of exciting Nottingham Forest activations and promotions on BetBright throughout this partnership – starting with Double Odds* on Forest to make the Premier League next season. We want the fans to be at the heart of this partnership and join us on our journey.”

BetBright aims to be a disrupter in the betting industry and challenge more established competitors by embracing new technology. The business is a 100 per cent mobile and online platform and it does not operate any high street outlets – nor does it have plans to do so. Most of the visits to its website and digital platforms are generated by customers in the UK.

The sponsorship deal is the latest step in BetBright’s multi-million-pound investment in marketing for the brand, following the launch of their first TV campaign, sponsorship of the BetBright Cup and launch of the world’s first RoboJockey at Cheltenham.

* Double Odds offer on Forest to be promoted was 5/1, now 10/1. New customers only. Sign up at betbright.com. £10 max bet. Additional winnings added as cash at end of season. Place bet at betbright.com/special. Must be customer’s first bet placed.

About: BetBright is the fast-growing sports digital entertainment and sports betting company that operates in the UK and Ireland. www.betbright.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Inspired Announces Two New Board Members

Zoltan Tundik

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PRNewsFoto/Inspired Entertainment, Inc.
Reading Time: 4 minutes

Desiree Rogers and Steve Saferin Named to Board of Directors

NEW YORK, Aug. 21, 2018 – Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) announces the appointment of Desiree Rogers and Steve Saferin to its Board of Directors, effective immediately.  These appointments fill two vacancies on the Board and bring the total number of Board members to seven.

“We welcome Desiree Rogers and Steve Saferin to the board as new independent directors and look forward to the value their leadership will bring,” said Lorne Weil, Executive Chairman of Inspired Entertainment.  “As we continue our focus on North American expansion, the depth of knowledge and relevant experience of both Desiree and Steve will provide valuable perspective.

“Desiree is an accomplished business leader, a former Illinois Lottery Director, and an experienced Board member in both the public and nonprofit sector.  We are confident that Inspired will benefit from her insights, business acumen and counsel.

“Steve is a renowned innovator, having been recognized by the Lottery Hall of Fame for inventing and implementing licensed games in the lottery industry.  His creativity, entrepreneurial spirit, and demonstrated track record are sure to be assets for our Company.”

Desiree Rogers was the Chief Executive Officer of Johnson Publishing Company, LLC, a lifestyle company inspired by the African American experience, from August 2010 until May 2017. In 2016, Ms. Rogers sold the media assets of the company. Since May 2013, Ms. Rogers has served as the Chair of the Chicago tourism bureau, Choose Chicago.

Ms. Rogers joined Johnson Publishing Company after serving as the White House Social Secretary for President Obama from January 2009 to April 2010.  During her illustrious career, she held several leadership positions at Allstate Corporation and Peoples Energy Corporation (a public company acquired by Integrys Energy Group) and served as the Director of the Illinois Lottery from 1991 to 1997.

She currently serves on the boards of two public companies, Pinnacle Entertainment, Inc. and MDC Partners Inc She also serves on the board of DonorsChoose, Northwestern Memorial Foundation, the Economic Club, the Commercial Club and World Business Chicago. She has also served on the board of Blue Cross Blue Shield, and as the Vice Chairman of the Lincoln Park Zoo and the Museum of Science and Industry. She has an undergraduate degree from Wellesley College and an M.B.A. from Harvard Business School.

Steven Saferin founded Media Drop-In Productions (later named MDI Entertainment) in 1986, a licensed lottery games and promotions business, where he served as President and Chief Executive Officer until 2003, when he sold the company to Scientific Games Corporation. Following the sale, Mr. Saferin continued to lead MDI as a division president and also assumed the position of Chief Creative Officer for Scientific Games in 2009 until his retirement in 2016.

Prior to founding MDI, Mr. Saferin was the Director of Program Acquisitions at ESPN from 1982 to 1986 and served as a vice president with Viacom Communications and an assistant vice president with Warner Amex Cable from 1978 to 1982. Mr. Saferin was an attorney for the Federal Communications Commission and for Viacom International Inc. between 1974 and 1978.

Mr. Saferin serves on the Dean’s advisory committees for the School of Communication at American University and for the Odum School of Ecology at the University of Georgia. He has a journalism degree from American University. He holds a law degree from the University of Maryland. He has been recognized by the Lottery Hall of Fame for innovations in lottery advertising and the invention and implementation of licensed games in the lottery industry.

About Inspired Entertainment, Inc.
Inspired is a global games technology company, supplying Virtual Sports, Mobile Gaming and Server Based Gaming systems with associated terminals and digital content to regulated lottery, betting and gaming operators around the world. Inspired currently operates approximately 30,000 digital gaming terminals and supplies its Virtual Sports products through more than 40,000 retail channels and over 100 websites, in approximately 35 gaming jurisdictions worldwide. Inspired employs approximately 800 employees in the UK and elsewhere, developing and operating digital games and networks. Additional information can be found at www.inseinc.com.

Forward Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate”, “believe”, “expect”, “estimate”, “plan”, “outlook”, and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on our management’s current expectations and beliefs, as well as a number of assumptions concerning future events.

Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of our control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing our views as of any subsequent date, and we do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. Factors that could cause actual results to differ materially from those expressed or implied in forward-looking statements can be found in our reports filed with the Securities and Exchange Commission, including our annual report on Form 10-K, our quarterly reports on Form 10-Q and our current reports on Form 8-K, which are available, free of charge, on the SEC’s website at www.sec.gov and on our site at www.inseinc.com.

Contact:
Aimee Remey
Aimee.remey@inseinc.com
+1 646 620-6737

SOURCE Inspired Entertainment, Inc.

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Gambling in the USA

AGS Announces Agreement with PokerStars Play to Provide Social White-Label Casino

Zoltan Tundik

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Reading Time: 2 minutes

LAS VEGASAug. 21, 2018 – PlayAGS, Inc. (NYSE: AGS) (“AGS” or the “Company”), a leading designer and supplier of electronic gaming machines, table games, and interactive products and services for the gaming industry, today announced that it entered an agreement to provide AGS’s Social White-Label Casino (“Social WLC“) to PokerStars Play, the play-money and social gaming brand of The Stars Group, as part of its slot-focused social casino portfolio. The Stars Group is a leading provider of technology-based products and services in the global gaming and interactive entertainment industries.

PokerStars Play will deploy AGS’s Social WLC, a powerful, turn-key mobile and web casino solution that delivers an interactive social gaming experience which players can enjoy at home, work, and on-the-go through iOS or Android devices and via the web.

Lloyd Melnick, Director of Social Gaming at PokerStars, said, “When we had the opportunity to work with AGS to extend our social casino portfolio, we were impressed with their proven, high-performing land-based content and broad range of non-slots games.  Their offering is a good fit with what our existing customers are looking for and we are excited to offer our community of millions of registered players an incredible AGS experience.”

AGS President and Chief Executive Officer David Lopez said, “It is an honor and an important milestone in the growth of our AGS Interactive business that The Stars Group, one of the largest online gaming businesses in the world, with millions of registered players, selected us to power their first social casino focused on slot content following their incredible success in online poker. We feel confident that this is just the beginning of our relationship with The Stars Group as we deliver a large library of proven social and land-based slot content through our Social WLC.

The AGS Social WLC delivers over 40 proven land-based and social slot games along with popular in-app features like tournaments, live events, charms, progressive jackpots, and VIP status. Social WLCstrengthens player relationships through highly segmented in-app messaging and push notifications and offers more monetization opportunities through targeted promotions and live events. Deep analytics, live operations, promotions, live events, and VIP management help ensure a solid, secure and long-lasting revenue stream.

About AGS
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, but our customer-centric culture and growth have helped us branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly rated social casino solutions for players and operators, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more about us at www.playags.com.

AGS Contact:

Julia BoguslawskiChief Marketing Officer and Executive Vice President of Investor Relations
702-301-6090 Mobile
jboguslawski@PlayAGS.com

The Stars Group Contact:

press@pokerstars.com

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Industry News

Oryx Gaming Adds To Partners With Aspire Deal

George Miller

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Oryx Gaming Adds To Partners With Aspire Deal
Reading Time: 1 minute

ORYX Gaming has signed a content distribution agreement with iGaming solution provider Aspire Global.

With a proven record of over 12 years, Aspire Global is one of the true iGaming platform pioneers.

Aspire, a public company, is listed on NASDAQ First North Premier Stockholm and fully regulated under licenses issued in the UK, Denmark, Belgium, Portugal, Italy & Malta (MGA).

This new deal sees ORYX’s proprietary games and top performing titles from Gamomat, Kalamba and a series of aggregated content added to Aspire Global’s platform and its network of brands.

Amongst the games are Gamomat’s Royal Seven XXL and a series of Red Hot Firepot and Golden Nights Jackpot Games, all key performers on ORYX’s RGS platform. Casino Patience, ORYX’s recently launched real money version of the world’s most played PC game, will also be made available for Aspire Global’s network.

Matevz Mazij, ORYX Gaming CEO said: “Aspire Global is one of the top solution providers in the market and we’re pleased to call them a partner following this latest deal. We’ll be delivering a range of our own classic titles and third-party content for Aspire Global.”

Dima Reiderman, Aspire Global COO said: “We are very happy to add ORYX Gaming to our portfolio, this addition will further expand our games offering for our partners white-label network and their players.”

 

Source: ORYX Gaming

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